Food allergy Audience in United States

Food allergy has an estimated audience of 2,842,494 people in United States. 75.8% are female, 24.2% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Allergy, Baby food, Pre-school playgroup.

The average Food allergy fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Allergy, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Food allergy audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Food allergy fans

Demographic split for Food allergy audience in United States
MetricValue
Female75.8%
Male24.2%
Average age43.0
Estimated audience size2,842,494

Audience persona

The typical Food allergy fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Food allergy in United States
RegionReachAffinity
California355,7581.14×
Texas279,0601.14×
Florida192,8421×
New York165,8901.04×
Georgia102,6141.17×
Illinois101,5791.07×
Pennsylvania94,3260.99×
North Carolina92,3691.08×
New Jersey81,9121.13×
Ohio80,9550.92×
Virginia75,4801.09×
Michigan71,7980.97×
Tennessee62,4351.09×
Arizona61,5231.06×
Massachusetts56,2791×
Maryland55,8531.14×
Indiana55,8281.08×
Washington54,9370.96×
Missouri47,9101.05×
Alabama45,3441.14×
South Carolina45,1321.06×
Colorado41,9250.94×
Kentucky40,2381.13×
Louisiana39,9121.09×
Wisconsin38,3190.9×
Minnesota37,8180.93×
Oklahoma33,1911.05×
Nevada30,0491.09×
Connecticut29,2191.02×
Oregon29,0430.89×
Mississippi28,6531.22×
Arkansas27,7691.19×
Utah22,0600.87×
Kansas20,7890.93×
Iowa20,4270.87×
New Mexico17,0871.2×
West Virginia14,1211.07×
Hawaii13,9111.14×
Idaho13,6350.96×
Nebraska13,4750.95×
New Hampshire9,5680.85×
Maine7,8650.77×
Washington, District of Columbia7,8550.92×
Rhode Island7,6990.85×
Delaware6,3840.81×
Montana6,2360.79×
Alaska5,8650.96×
South Dakota5,7850.88×
North Dakota5,1540.88×
Vermont3,6460.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food allergy audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Honda HR-V17.33×Cars & Mobility
Allergy4.67×Health
Baby food4.03×Kids & Family
Pre-school playgroup18.63×Kids & Family
Dollar General2.14×Shopping
Food intolerance12.77×Food & Beverages
Gut flora9.78×Health
Pinterest1.72×Internet & Social Media
Reddit1.85×Internet & Social Media
Organic food1.92×Food & Beverages
IKEA1.92×Home & Garden
LinkedIn1.64×Internet & Social Media
Texas Roadhouse1.75×Food & Beverages
Diabetes mellitus awareness2.87×Health
Jeep Grand Cherokee4.67×Cars & Mobility
Walgreens1.66×Shopping
Kroger1.88×Food & Beverages
Dollar Tree1.61×Shopping
Veganism1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food allergy audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
Healthy LifestyleBALANCE1.4
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.31
SustainabilityBALANCE1.28
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Food allergy
CountryShare
United States42.9%
Japan9.6%
United Kingdom6.0%

See Food allergy audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Food allergy have in United States?

Food allergy has an estimated audience of 2,842,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Food allergy fans?

75.8% of Food allergy fans are female, 24.2% are male, with an average age of 43.0 years.

Which brands do Food allergy fans like most?

Food allergy fans show strongest brand affinity for Kia Sportage (25×), Honda HR-V (17.33×), and Allergy (4.67×) over the country average.

Where do Food allergy fans live in United States?

Food allergy fans in United States are most concentrated in California (reach 355,758), Texas (reach 279,060), and Florida (reach 192,842). These three regions account for the largest share of the active audience.

What other brands do Food allergy fans also like?

Beyond Food allergy itself, the audience over-indexes on Honda HR-V (17.33×), Allergy (4.67×), Baby food (4.03×), and Pre-school playgroup (18.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food allergy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.