Microbiome Audience in United States

Microbiome logo

Microbiome has an estimated audience of 1,641,945 people in United States. 74.3% are female, 25.7% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: AccuWeather, Gut flora, StubHub, Clint Eastwood, DocuSign.

The average Microbiome fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AccuWeather, Gut flora, StubHub, with strongest over-indexing on AccuWeather (16.31× the country average). Demographically, the Microbiome audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Microbiome fans

Demographic split for Microbiome audience in United States
MetricValue
Female74.3%
Male25.7%
Average age44.2
Estimated audience size1,641,945

Audience persona

The typical Microbiome fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Microbiome in United States
RegionReachAffinity
California252,3301.4×
Texas129,7860.92×
New York116,5381.27×
Florida110,9311×
Illinois57,3591.05×
Pennsylvania55,6431.01×
North Carolina53,0181.07×
Georgia49,9270.99×
Ohio45,7070.9×
New Jersey45,0291.08×
Massachusetts42,7651.32×
Michigan42,7030.99×
Washington41,1161.25×
Virginia38,4350.96×
Arizona34,6661.03×
Maryland31,5131.12×
Tennessee29,9340.91×
Colorado27,0991.05×
Indiana25,2750.84×
Missouri24,7190.93×
Minnesota24,2541.03×
Wisconsin23,5870.95×
Louisiana22,2711.05×
South Carolina21,1920.86×
Oregon21,1391.12×
Alabama20,7310.9×
Connecticut19,8701.21×
Oklahoma16,6050.91×
Kentucky16,4540.8×
Nevada15,5100.98×
Utah15,1361.03×
Arkansas11,9960.89×
Iowa11,7110.87×
Kansas11,6890.9×
Mississippi10,5670.78×
Hawaii9,3111.32×
Idaho8,1560.99×
Nebraska8,1250.99×
New Mexico7,8230.95×
Washington, District of Columbia7,2861.48×
New Hampshire7,0551.09×
Maine5,8661×
West Virginia5,4930.72×
Rhode Island5,3561.02×
Montana4,5441×
Delaware3,9520.87×
South Dakota2,9590.78×
Alaska2,9560.84×
North Dakota2,8810.85×
Vermont2,8660.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microbiome audience
BrandAffinityCategory
AccuWeather16.31×Home & Garden
Gut flora37.6×Health
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
OpenTable16.18×Food & Beverages
Flickr12.67×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Horoscope11.66×Health
Idris Elba16.3×Movies & TV
Michelle Pfeiffer13.36×Movies & TV
Telegram14.83×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
Matt Damon12.94×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV
Cotton On16.32×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microbiome audience
TraitClusterScore
Risk AppetiteTHRILL2.1
Family OrientationCONSERVATISM1.9
SustainabilityBALANCE1.75
Luxury OrientationPREMIUM1.56
Design AffinityPREMIUM1.5
Healthy LifestyleBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Microbiome
CountryShare
United States32.4%
United Kingdom7.7%
Australia7.3%

See Microbiome audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Microbiome have in United States?

Microbiome has an estimated audience of 1,641,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Microbiome fans?

74.3% of Microbiome fans are female, 25.7% are male, with an average age of 44.2 years.

Which brands do Microbiome fans like most?

Microbiome fans show strongest brand affinity for AccuWeather (16.31×), Gut flora (37.6×), and StubHub (16.02×) over the country average.

Where do Microbiome fans live in United States?

Microbiome fans in United States are most concentrated in California (reach 252,330), Texas (reach 129,786), and New York (reach 116,538). These three regions account for the largest share of the active audience.

What other brands do Microbiome fans also like?

Beyond Microbiome itself, the audience over-indexes on Gut flora (37.6×), StubHub (16.02×), Clint Eastwood (12.97×), and DocuSign (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microbiome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.