Rascasse Audience Intelligence

Microbiome Audience in United States

A data profile of the people who buy, follow and care about Microbiome in United States — modelled from more than twelve digital signal sources. Microbiome has an estimated audience of 1,641,945 people in United States.

#6977among Topic in United States#555in Health

The average Microbiome fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gut flora, Sustainable energy, Organic food, with strongest over-indexing on Gut flora (54.49× the country average).

Demographically, the Microbiome audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microbiome fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Gut flora.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microbiome profile in United States.

Audience size
1.6M
in United States
Gender
74.3%♀
25.7% male
Age
44.2
average years
Country rank
#16578
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microbiome fans

74.3% are female, 25.7% are male, average age 44.2.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Microbiome audience in United States
MetricValue
Female74.3%
Male25.7%
Average age44.2
Estimated audience size1,641,945
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Microbiome audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Microbiome audience comes from United States.

Worldwide audience distribution share by country for Microbiome
CountryShare
United States32.4%
United Kingdom7.7%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microbiome audience in United States is strongest.

Fig. 05

Top regions by affinity

Microbiome fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.37×
02Nevada~20K1.33×
03Alaska~5K1.30×
04Rhode Island~7K1.26×
05Delaware~6K1.24×
06Wyoming~3K1.24×
07Massachusetts~40K1.18×
08Washington~40K1.16×
09Illinois~60K1.14×
10New York~100K1.13×
11Hawaii~8K1.08×
12Connecticut~20K1.06×
13Montana~5K1.06×
14Louisiana~20K1.05×
15Idaho~9K1.05×
16Oregon~20K1.03×
17Kansas~10K1.02×
18Nebraska~8K1.02×
19Kentucky~20K1.01×
20Maryland~30K1.00×
21Wisconsin~20K1.00×
22Pennsylvania~50K0.99×
23Minnesota~20K0.99×
24Washington, District of Columbia~5K0.98×
25New Jersey~40K0.96×
26Colorado~20K0.96×
27North Carolina~50K0.95×
28Michigan~40K0.95×
29New Mexico~8K0.95×
30Arkansas~10K0.94×
31Arizona~30K0.93×
32South Dakota~4K0.93×
33Virginia~40K0.92×
34New Hampshire~6K0.92×
35Maine~5K0.92×
36North Dakota~3K0.92×
37Georgia~50K0.91×
38Utah~10K0.91×
39Iowa~10K0.90×
40Missouri~20K0.88×
41West Virginia~7K0.88×
42Oklahoma~20K0.86×
43Mississippi~10K0.86×
44Florida~90K0.85×
45South Carolina~20K0.85×
46Ohio~40K0.83×
47Tennessee~30K0.83×
48Alabama~20K0.83×
49Indiana~20K0.82×
50Texas~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Microbiome, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microbiome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microbiome audience
#·InterestCategoryAffinity×
01Gut floraHealth54.49×
02Vitamin KHealth15.84×
03Food intoleranceFood & Beverages14.19×
04Sustainable energyHome & Garden4.49×
05Life extensionHealth4.13×
06SuperfoodFood & Beverages4.03×
07Paleolithic dietHealth3.73×
08Human gastrointestinal tractHealth3.46×
09SmoothieFood & Beverages3.41×
10Sugar substituteFood & Beverages3.24×
11PharmacyBusiness & Career2.89×
12Renewable energyBusiness & Career2.73×
13Organic foodFood & Beverages2.63×
14WalgreensShopping1.99×
15Trader Joe'sShopping1.99×
16Nonprofit organizationPolitics & Society1.89×
17EnergyHome & Garden1.66×
18Health careBusiness & Career1.65×
19AirbnbTravel & Leisure1.63×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microbiome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microbiome audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
SustainabilityBALANCE2.12×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microbiome audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.83×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microbiome have in United States?

Microbiome has an estimated audience of 1,641,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Microbiome fans?

74.3% of Microbiome fans are female, 25.7% are male, with an average age of 44.2 years.

03

Which brands do Microbiome fans like most?

Microbiome fans show strongest brand affinity for Gut flora (54.49×), Sustainable energy (4.49×), and Organic food (2.63×) over the country average.

04

Where do Microbiome fans live in United States?

Microbiome fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Microbiome fans also like?

Beyond Microbiome itself, the audience over-indexes on Sustainable energy (4.49×), Organic food (2.63×), Food intolerance (14.19×), and Vitamin K (15.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Microbiome audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microbiome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →