Rascasse Audience Intelligence

Vitamin K Audience in United States

A data profile of the people who buy, follow and care about Vitamin K in United States — modelled from more than twelve digital signal sources. Vitamin K has an estimated audience of 1,283,467 people in United States.

#7840among Topic in United States#632in Health

The average Vitamin K fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vitamin D, Micronutrient, Sanostol, with strongest over-indexing on Vitamin D (118.42× the country average).

Demographically, the Vitamin K audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitamin K fan in United States is more female, around 46.2 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin D.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin K profile in United States.

Audience size
1.3M
in United States
Gender
61.5%♀
38.5% male
Age
46.2
average years
Country rank
#19890
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitamin K fans

61.5% are female, 38.5% are male, average age 46.2.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Vitamin K audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.2
Estimated audience size1,283,467
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Vitamin K audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Vitamin K audience comes from United States.

Worldwide audience distribution share by country for Vitamin K
CountryShare
United States11.8%
Brazil5.9%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin K audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitamin K fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K1.17×
02Alaska~3K1.14×
03Mississippi~10K1.13×
04West Virginia~7K1.11×
05Alabama~20K1.10×
06Idaho~7K1.07×
07Florida~90K1.06×
08Arizona~30K1.06×
09Washington~30K1.06×
10Louisiana~20K1.06×
11Oregon~20K1.06×
12Montana~4K1.06×
13New Hampshire~5K1.05×
14Maine~5K1.05×
15South Dakota~3K1.05×
16North Dakota~3K1.03×
17Michigan~30K1.02×
18Georgia~40K1.01×
19Kentucky~20K1.01×
20New Mexico~7K1.01×
21Pennsylvania~40K1.00×
22Ohio~40K1.00×
23North Carolina~40K1.00×
24Tennessee~30K1.00×
25Missouri~20K1.00×
26Oklahoma~10K1.00×
27Kansas~10K1.00×
28Vermont~2K1.00×
29Texas~100K0.99×
30Iowa~10K0.99×
31California~100K0.98×
32Rhode Island~4K0.98×
33Delaware~3K0.98×
34Virginia~30K0.97×
35Massachusetts~20K0.97×
36Illinois~40K0.96×
37South Carolina~20K0.96×
38Minnesota~20K0.96×
39Hawaii~5K0.96×
40New York~70K0.95×
41Indiana~20K0.95×
42Nebraska~6K0.95×
43Wisconsin~20K0.94×
44Connecticut~10K0.93×
45New Jersey~30K0.92×
46Utah~10K0.92×
47Maryland~20K0.91×
48Nevada~10K0.90×
49Colorado~20K0.88×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Vitamin K, United States
0.73×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin K audience
#·InterestCategoryAffinity×
01SanostolHealth224.52×
02Natural ElementsHealth150.99×
03Vitamin DHealth118.42×
04MicronutrientHealth116.06×
05MicrobiomeHealth15.84×
06CalciumHealth13.89×
07Family caregiversKids & Family10.05×
08MagnesiumHealth9.22×
09LiverHealth8.43×
10Common coldHealth7.84×
11Life extensionHealth7.02×
12CholesterolFood & Beverages6.53×
13Human nutritionFood & Beverages5.79×
14Human hair growthHealth4.23×
15AgeingBeauty & Wellness4.17×
16Old agePolitics & Society3.97×
17Natural productFood & Beverages3.47×
18Melania TrumpPolitics & Society3.05×
19Mitch McConnellPolitics & Society2.71×
20FoodFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin K audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.54×
Healthy LifestyleBALANCE2.25×
Family OrientationCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin K audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Early Adopter MentalityPOWER1.07×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitamin K have in United States?

Vitamin K has an estimated audience of 1,283,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vitamin K fans?

61.5% of Vitamin K fans are female, 38.5% are male, with an average age of 46.2 years.

03

Which brands do Vitamin K fans like most?

Vitamin K fans show strongest brand affinity for Vitamin D (118.42×), Micronutrient (116.06×), and Sanostol (224.52×) over the country average.

04

Where do Vitamin K fans live in United States?

Vitamin K fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin K fans also like?

Beyond Vitamin K itself, the audience over-indexes on Micronutrient (116.06×), Sanostol (224.52×), Natural Elements (150.99×), and Family caregivers (10.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Vitamin K audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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