Vitamin K Audience in United States

Vitamin K logo

Vitamin K has an estimated audience of 1,283,467 people in United States. 61.5% are female, 38.5% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Vitamin D, Micronutrient, Natural Elements, Family caregivers, Calcium.

The average Vitamin K fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vitamin D, Micronutrient, Natural Elements, with strongest over-indexing on Vitamin D (118.42× the country average). Demographically, the Vitamin K audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Vitamin K fans

Demographic split for Vitamin K audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.2
Estimated audience size1,283,467

Audience persona

The typical Vitamin K fan in United States is more female, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Vitamin D.

Top regions in United States

Top regions ranked by reach for Vitamin K in United States
RegionReachAffinity
California152,3901.08×
Texas115,7901.05×
Florida98,2811.13×
New York72,7441.01×
Pennsylvania43,5951.01×
Illinois41,5940.97×
Georgia41,2961.04×
Ohio40,0801.01×
North Carolina38,7521×
Michigan35,1701.05×
New Jersey31,5210.97×
Virginia30,9450.99×
Arizona29,0651.11×
Washington28,7601.12×
Tennessee26,8441.04×
Massachusetts24,9560.99×
Indiana22,7620.97×
Missouri20,1810.98×
Alabama20,1761.13×
Maryland19,6590.89×
South Carolina18,7550.97×
Colorado18,7260.93×
Wisconsin18,2260.94×
Louisiana17,9381.08×
Minnesota17,8600.97×
Kentucky16,5321.03×
Oregon15,8951.08×
Oklahoma14,6801.03×
Connecticut12,3000.96×
Arkansas12,2971.16×
Mississippi11,9651.13×
Nevada11,8260.95×
Utah10,5700.92×
Kansas10,0851×
Iowa10,0610.95×
Idaho6,8781.07×
New Mexico6,2850.98×
West Virginia6,1651.03×
Nebraska5,7390.89×
Hawaii5,2340.95×
New Hampshire5,1651.02×
Maine4,5710.99×
Rhode Island3,9850.98×
Montana3,6221.02×
Delaware3,2800.93×
Alaska2,9201.06×
South Dakota2,8600.96×
Washington, District of Columbia2,7010.7×
North Dakota2,5240.96×
Vermont2,0730.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vitamin K audience
BrandAffinityCategory
Vitamin D118.42×Health
Micronutrient116.06×Health
Natural Elements150.99×Health
Family caregivers10.05×Kids & Family
Calcium13.89×Health
Life extension7.02×Health
Cholesterol6.53×Food & Beverages
Ageing4.17×Beauty & Wellness
Fox News Channel2.08×Movies & TV
Liver8.43×Health
Human nutrition5.79×Food & Beverages
Human hair growth4.23×Health
Magnesium9.22×Health
Food1.6×Food & Beverages
Microbiome15.84×Health
Natural product3.47×Food & Beverages
Old age3.97×Politics & Society
Common cold7.84×Health
Tincture16.27×Health
Medicare (United States)4.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vitamin K audience
TraitClusterScore
Need for SecurityCONSERVATISM2.32
Price SensitivityPREMIUM1.65
SpiritualityBALANCE1.57
IndulgenceJOY1.57
Healthy LifestyleBALANCE1.55
PatriotismCONSERVATISM1.52

Worldwide distribution

Worldwide audience distribution share by country for Vitamin K
CountryShare
United States11.8%
Brazil5.9%
Japan4.4%

See Vitamin K audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Vitamin K have in United States?

Vitamin K has an estimated audience of 1,283,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Vitamin K fans?

61.5% of Vitamin K fans are female, 38.5% are male, with an average age of 46.2 years.

Which brands do Vitamin K fans like most?

Vitamin K fans show strongest brand affinity for Vitamin D (118.42×), Micronutrient (116.06×), and Natural Elements (150.99×) over the country average.

Where do Vitamin K fans live in United States?

Vitamin K fans in United States are most concentrated in California (reach 152,390), Texas (reach 115,790), and Florida (reach 98,281). These three regions account for the largest share of the active audience.

What other brands do Vitamin K fans also like?

Beyond Vitamin K itself, the audience over-indexes on Micronutrient (116.06×), Natural Elements (150.99×), Family caregivers (10.05×), and Calcium (13.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.