Rascasse Audience Intelligence

Liver Audience in United States

A data profile of the people who buy, follow and care about Liver in United States — modelled from more than twelve digital signal sources. Liver has an estimated audience of 6,799,057 people in United States.

#3088among Topic in United States#213in Health

The average Liver fan in United States is 46.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Cholesterol, Preventive healthcare, with strongest over-indexing on Genetics (2.26× the country average).

Demographically, the Liver audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liver fan in United States is more female, around 46.4 years old, with strong Family Orientation tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liver profile in United States.

Audience size
6.8M
in United States
Gender
66.3%♀
33.7% male
Age
46.4
average years
Country rank
#5147
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liver fans

66.3% are female, 33.7% are male, average age 46.4.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Liver audience in United States
MetricValue
Female66.3%
Male33.7%
Average age46.4
Estimated audience size6,799,057
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Liver audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3915%
40-4926%
50+39%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Liver audience comes from United States.

Worldwide audience distribution share by country for Liver
CountryShare
United States15.8%
Taiwan5.5%
Thailand5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liver audience in United States is strongest.

Fig. 05

Top regions by affinity

Liver fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.28×
02California~900K1.23×
03Arizona~200K1.18×
04Florida~500K1.16×
05Hawaii~30K1.14×
06Alabama~100K1.12×
07Washington~200K1.11×
08Georgia~200K1.09×
09New York~400K1.07×
10North Carolina~200K1.07×
11Massachusetts~100K1.07×
12Louisiana~90K1.06×
13New Mexico~40K1.05×
14Indiana~100K1.04×
15Maryland~100K1.04×
16Kentucky~90K1.04×
17North Dakota~10K1.04×
18Virginia~200K1.03×
19Nevada~70K1.03×
20Mississippi~60K1.03×
21Oklahoma~80K1.02×
22Connecticut~70K1.02×
23Illinois~200K1.01×
24West Virginia~30K1.01×
25New Jersey~200K1.00×
26Tennessee~100K0.99×
27South Carolina~100K0.99×
28Kansas~50K0.99×
29Alaska~10K0.98×
30Pennsylvania~200K0.97×
31Michigan~200K0.97×
32Oregon~80K0.97×
33Utah~60K0.97×
34Nebraska~30K0.97×
35Ohio~200K0.96×
36Missouri~100K0.96×
37Delaware~20K0.96×
38South Dakota~20K0.96×
39Arkansas~50K0.94×
40Rhode Island~20K0.94×
41Minnesota~90K0.93×
42Idaho~30K0.93×
43Iowa~50K0.92×
44New Hampshire~20K0.91×
45Maine~20K0.91×
46Colorado~90K0.89×
47Washington, District of Columbia~20K0.89×
48Wisconsin~90K0.87×
49Montana~20K0.87×
50Vermont~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Liver, United States
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liver audience
#·InterestCategoryAffinity×
01Large intestineHealth6.39×
02Blood vesselHealth6.13×
03Diabetes mellitus type 2 awarenessHealth3.91×
04CholesterolFood & Beverages3.86×
05Retirement planningBusiness & Career3.24×
06Preventive healthcareHealth3.02×
07HormoneHealth2.87×
08Sustainable energyHome & Garden2.50×
09Microwave ovenHome & Garden2.38×
10Health insuranceBusiness & Career2.37×
11GeneticsKids & Family2.26×
12Life insuranceBusiness & Career2.23×
13PharmacyBusiness & Career2.17×
14Discount storesShopping1.94×
15Cancer awarenessHealth1.94×
16Ace HardwareHome & Garden1.91×
17Real propertyHome & Garden1.86×
18NostalgiaHome & Garden1.80×
19Organic foodFood & Beverages1.70×
20Trader Joe'sShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liver audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.59×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liver audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liver have in United States?

Liver has an estimated audience of 6,799,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liver fans?

66.3% of Liver fans are female, 33.7% are male, with an average age of 46.4 years.

03

Which brands do Liver fans like most?

Liver fans show strongest brand affinity for Genetics (2.26×), Cholesterol (3.86×), and Preventive healthcare (3.02×) over the country average.

04

Where do Liver fans live in United States?

Liver fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Liver fans also like?

Beyond Liver itself, the audience over-indexes on Cholesterol (3.86×), Preventive healthcare (3.02×), Pharmacy (2.17×), and Blood vessel (6.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Liver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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