A data profile of the people who buy, follow and care about Liver in Germany — modelled from more than twelve digital signal sources. Liver has an estimated audience of 364,848 people in Germany.
The average Liver fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Large intestine, Blood vessel, Tagesschau, with strongest over-indexing on Large intestine (102.37× the country average).
Demographically, the Liver audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Liver fan in Germany is more female, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Large intestine.
The key figures that characterise the Liver profile in Germany.
69.5% are female, 30.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.5 |
| Estimated audience size | 364,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 35% | |
| 50+ | 24% |
of the worldwide Liver audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.8% |
| Taiwan | 5.5% |
| Thailand | 5.3% |
Where the Liver audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~60K | 1.18× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.14× | |
| 03 | Hessen | ~30K | 1.13× | |
| 04 | Hamburg | ~9K | 1.08× | |
| 05 | Bayern | ~60K | 1.06× | |
| 06 | Rheinland-Pfalz | ~20K | 1.05× | |
| 07 | Niedersachsen | ~40K | 1.04× | |
| 08 | Saarland | ~5K | 1.01× | |
| 09 | Berlin | ~20K | 1.00× | |
| 10 | Bremen | ~3K | 1.00× | |
| 11 | Sachsen | ~20K | 0.97× | |
| 12 | Thüringen | ~9K | 0.95× | |
| 13 | Schleswig-Holstein | ~10K | 0.94× | |
| 14 | Sachsen-Anhalt | ~8K | 0.86× | |
| 15 | Brandenburg | ~10K | 0.85× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.84× |
The strongest cross-interests of the Liver audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Large intestine | Health | 102.37× | ||
| 02 | Blood vessel | Health | 58.91× | ||
| 03 | Uric acid | Health | 41.01× | ||
| 04 | Cervical vertebrae | Health | 24.20× | ||
| 05 | Pierre Franckh | Movies & TV | 16.50× | ||
| 06 | Human digestive system | Health | 15.59× | ||
| 07 | Self storage | Home & Garden | 13.00× | ||
| 08 | Paul Schockemöhle | Sports | 11.96× | ||
| 09 | Diabetes mellitus awareness | Health | 8.22× | ||
| 10 | Window blind | Home & Garden | 5.80× | ||
| 11 | Biochemistry | Business & Career | 5.57× | ||
| 12 | Metabolism | Health | 5.40× | ||
| 13 | Washing machine | Home & Garden | 4.94× | ||
| 14 | Alexander Zverev | Sports | 4.51× | ||
| 15 | Payback | Shopping | 3.87× | ||
| 16 | Focus | News | 3.11× | ||
| 17 | Tagesschau | Movies & TV | 3.04× | ||
| 18 | Hugendubel | Shopping | 2.68× | ||
| 19 | Netto Marken-Discount | Shopping | 1.84× | ||
| 20 | Internet & Social Media | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.85× | |
| Spirituality | BALANCE | 1.72× | |
| Mindfulness | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Sustainability | BALANCE | 0.81× | |
| DIY Mentality | THRILL | 0.85× |
Liver has an estimated audience of 364,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
69.5% of Liver fans are female, 30.5% are male, with an average age of 44.5 years.
Liver fans show strongest brand affinity for Large intestine (102.37×), Blood vessel (58.91×), and Tagesschau (3.04×) over the country average.
Liver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Liver itself, the audience over-indexes on Blood vessel (58.91×), Tagesschau (3.04×), Human digestive system (15.59×), and Self storage (13×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Liver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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