Liver Audience in Germany
Liver has an estimated audience of 364,848 people in Germany. 69.5% are female, 30.5% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Samanyolu Haber, Rossmann, Goes, Enzkreis, Pillow.
The average Liver fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Samanyolu Haber, Rossmann, Goes, with strongest over-indexing on Samanyolu Haber (15.86× the country average). Demographically, the Liver audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Liver fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.5 |
| Estimated audience size | 364,848 |
Audience persona
The typical Liver fan in Germany is more female, around 44.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Samanyolu Haber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,692 | 1.17× |
| Bayern | 63,836 | 1.09× |
| Baden-Württemberg | 60,530 | 1.22× |
| Niedersachsen | 38,178 | 1.08× |
| Hessen | 31,848 | 1.15× |
| Rheinland-Pfalz | 19,340 | 1.06× |
| Sachsen | 17,238 | 0.96× |
| Berlin | 16,863 | 1.03× |
| Schleswig-Holstein | 12,234 | 0.93× |
| Brandenburg | 9,349 | 0.83× |
| Hamburg | 9,048 | 1.1× |
| Thüringen | 8,382 | 0.9× |
| Sachsen-Anhalt | 7,693 | 0.81× |
| Mecklenburg-Vorpommern | 5,548 | 0.8× |
| Saarland | 4,364 | 0.97× |
| Bremen | 3,020 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Samanyolu Haber | 15.86× | Movies & TV |
| Rossmann | 1.6× | Shopping |
| Goes | 1.7× | Travel & Leisure |
| Enzkreis | 13.23× | Travel & Leisure |
| Pillow | 1.85× | Home & Garden |
| Jack White | 2× | Movies & TV |
| Esra Erol | 5.54× | Movies & TV |
| Brunello Cucinelli | 4.53× | Fashion & Accessoires |
| Mothercare | 1.83× | Kids & Family |
| Eckernförde | 5.74× | Travel & Leisure |
| Hakkasan | 20× | Food & Beverages |
| Ho, Ghana | 3.02× | Travel & Leisure |
| Eco Friendly Living | 2.5× | Home & Garden |
| Scots Guards | 32.8× | Politics & Society |
| Home Delivery | 1.82× | Food & Beverages |
| Heerhugowaard | 12.24× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 2.37× | Politics & Society |
| Fantasy La Liga | 63.85× | Games |
| Fast Five | 2.55× | Movies & TV |
| Women's empowerment | 1.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.76 |
| Pet Ownership | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Need for Security | CONSERVATISM | 1.34 |
| Mindfulness | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Taiwan | 5.5% |
| Thailand | 5.3% |
See Liver audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Liver have in Germany?
Liver has an estimated audience of 364,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liver fans?
69.5% of Liver fans are female, 30.5% are male, with an average age of 44.5 years.
Which brands do Liver fans like most?
Liver fans show strongest brand affinity for Samanyolu Haber (15.86×), Rossmann (1.6×), and Goes (1.7×) over the country average.
Where do Liver fans live in Germany?
Liver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,692), Bayern (reach 63,836), and Baden-Württemberg (reach 60,530). These three regions account for the largest share of the active audience.
What other brands do Liver fans also like?
Beyond Liver itself, the audience over-indexes on Rossmann (1.6×), Goes (1.7×), Enzkreis (13.23×), and Pillow (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.