Micronutrient Audience in United States

Micronutrient logo

Micronutrient has an estimated audience of 266,422 people in United States. 58.5% are female, 41.5% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Vitamin K, AccuWeather, MSN, Kia Sportage, Google Maps.

The average Micronutrient fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vitamin K, AccuWeather, MSN, with strongest over-indexing on Vitamin K (92.32× the country average). Demographically, the Micronutrient audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Micronutrient fans

Demographic split for Micronutrient audience in United States
MetricValue
Female58.5%
Male41.5%
Average age45.4
Estimated audience size266,422

Audience persona

The typical Micronutrient fan in United States is more female, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Vitamin K.

Top regions in United States

Top regions ranked by reach for Micronutrient in United States
RegionReachAffinity
California31,4981.08×
Texas22,2960.97×
Florida17,5910.98×
New York13,5370.91×
Illinois8,9371.01×
North Carolina8,8361.1×
Georgia8,3331.02×
Pennsylvania8,2400.92×
Ohio7,5630.92×
Virginia6,9941.08×
Indiana6,9871.44×
Michigan6,6090.95×
Washington6,4441.21×
New Jersey5,6600.84×
Arizona5,6091.03×
Tennessee4,9310.92×
Maryland4,8021.05×
Massachusetts4,5100.86×
Missouri4,4951.05×
Colorado4,2771.02×
Minnesota3,9831.04×
Wisconsin3,5540.89×
Alabama3,4600.93×
Oklahoma3,4261.16×
Kentucky3,4151.02×
Oregon3,3361.09×
South Carolina3,2460.81×
Louisiana3,0830.9×
Utah2,7981.17×
Connecticut2,5550.96×
Iowa2,3131.05×
Kansas2,2681.08×
Mississippi2,2091.01×
Nevada2,1100.82×
Arkansas2,0530.94×
Idaho1,8141.36×
Nebraska1,4721.1×
New Mexico1,2280.92×
Hawaii1,2131.06×
West Virginia1,0520.85×
Maine9821.03×
New Hampshire8900.85×
Rhode Island7930.93×
Washington, District of Columbia6710.84×
Montana6470.88×
North Dakota6331.16×
Alaska6021.06×
South Dakota5900.96×
Delaware5700.78×
Vermont5161.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Micronutrient audience
BrandAffinityCategory
Vitamin K92.32×Health
AccuWeather7.15×Home & Garden
MSN3.87×News
Kia Sportage19.45×Cars & Mobility
Google Maps2.86×Internet & Social Media
StubHub6.44×Travel & Leisure
Staples (Canada)3.65×Business & Career
Capital One2.77×Business & Career
Indeed.com2.66×Business & Career
Clint Eastwood5.77×Movies & TV
OpenTable7.39×Food & Beverages
GoDaddy7.75×Technology & Electronics
Great Clips3.54×Beauty & Wellness
Diabetes mellitus awareness3.88×Health
DocuSign6.62×Technology & Electronics
Flickr5.48×Internet & Social Media
Folic acid8.24×Health
CarGurus3.21×Cars & Mobility
Robert Pattinson6.1×Movies & TV
Liam Neeson4.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Micronutrient audience
TraitClusterScore
Urban LifestyleOPEN1.76
Need for SecurityCONSERVATISM1.55
Healthy LifestyleBALANCE1.43
SustainabilityBALANCE1.41
Price SensitivityPREMIUM1.39
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Micronutrient
CountryShare
United States30.6%
India11.8%
United Kingdom7.8%

See Micronutrient audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Micronutrient have in United States?

Micronutrient has an estimated audience of 266,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Micronutrient fans?

58.5% of Micronutrient fans are female, 41.5% are male, with an average age of 45.4 years.

Which brands do Micronutrient fans like most?

Micronutrient fans show strongest brand affinity for Vitamin K (92.32×), AccuWeather (7.15×), and MSN (3.87×) over the country average.

Where do Micronutrient fans live in United States?

Micronutrient fans in United States are most concentrated in California (reach 31,498), Texas (reach 22,296), and Florida (reach 17,591). These three regions account for the largest share of the active audience.

What other brands do Micronutrient fans also like?

Beyond Micronutrient itself, the audience over-indexes on AccuWeather (7.15×), MSN (3.87×), Kia Sportage (19.45×), and Google Maps (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Micronutrient. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.