Rascasse Audience Intelligence

Common cold Audience in United States

A data profile of the people who buy, follow and care about Common cold in United States — modelled from more than twelve digital signal sources. Common cold has an estimated audience of 6,409,699 people in United States.

#3218among Topic in United States#226in Health

The average Common cold fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Allergy, Preventive healthcare, with strongest over-indexing on Genetics (2.34× the country average).

Demographically, the Common cold audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Common cold fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Genetics.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Common cold profile in United States.

Audience size
6.4M
in United States
Gender
67.2%♀
32.8% male
Age
44.2
average years
Country rank
#5417
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Common cold fans

67.2% are female, 32.8% are male, average age 44.2.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Common cold audience in United States
MetricValue
Female67.2%
Male32.8%
Average age44.2
Estimated audience size6,409,699
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Common cold audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Common cold audience comes from United States.

Worldwide audience distribution share by country for Common cold
CountryShare
United States32.8%
Philippines7.3%
Thailand4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Common cold audience in United States is strongest.

Fig. 05

Top regions by affinity

Common cold fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.30×
02Alabama~100K1.19×
03Kentucky~90K1.17×
04Arkansas~60K1.17×
05Louisiana~100K1.16×
06West Virginia~30K1.16×
07Oklahoma~80K1.15×
08Texas~600K1.13×
09North Carolina~200K1.13×
10Hawaii~30K1.12×
11Georgia~200K1.09×
12Tennessee~100K1.09×
13Michigan~200K1.07×
14South Carolina~100K1.06×
15Maryland~100K1.05×
16Pennsylvania~200K1.04×
17Virginia~200K1.04×
18Indiana~100K1.04×
19Missouri~100K1.03×
20New Mexico~30K1.03×
21New York~400K1.02×
22Illinois~200K1.02×
23Connecticut~70K1.02×
24Alaska~10K1.02×
25North Dakota~10K1.02×
26California~700K1.01×
27Ohio~200K1.00×
28Kansas~50K1.00×
29New Jersey~200K0.99×
30Massachusetts~100K0.97×
31Minnesota~90K0.97×
32Iowa~50K0.96×
33Nebraska~30K0.95×
34Rhode Island~20K0.95×
35Delaware~20K0.95×
36Arizona~100K0.94×
37Wisconsin~90K0.94×
38South Dakota~10K0.94×
39Maine~20K0.92×
40Washington~100K0.91×
41Nevada~60K0.91×
42Florida~400K0.90×
43Idaho~30K0.89×
44New Hampshire~20K0.89×
45Vermont~10K0.89×
46Oregon~60K0.87×
47Washington, District of Columbia~20K0.87×
48Montana~20K0.87×
49Utah~50K0.84×
50Colorado~80K0.81×
Fig. 06

Affinity by region

Affinity by region — Common cold, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Common cold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Common cold audience
#·InterestCategoryAffinity×
01Gut floraHealth7.13×
02Elderly careHealth6.43×
03CoughHealth5.33×
04CholesterolFood & Beverages3.96×
05Retirement planningBusiness & Career3.68×
06AllergyHealth3.40×
07Preventive healthcareHealth3.30×
08Sustainable energyHome & Garden2.99×
09Microwave ovenHome & Garden2.62×
10GeneticsKids & Family2.34×
11PharmacyBusiness & Career2.27×
12Discount storesShopping2.06×
13The UPS StoreShopping1.99×
14Cancer awarenessHealth1.95×
15Organic foodFood & Beverages1.90×
16Pizza HutFood & Beverages1.70×
17WalgreensShopping1.64×
18McDonald'sFood & Beverages1.60×
19Dollar GeneralShopping1.55×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Common cold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Common cold audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.36×
Career OrientationPOWER1.65×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Common cold audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
ExtroversionTHRILL0.72×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Common cold have in United States?

Common cold has an estimated audience of 6,409,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Common cold fans?

67.2% of Common cold fans are female, 32.8% are male, with an average age of 44.2 years.

03

Which brands do Common cold fans like most?

Common cold fans show strongest brand affinity for Genetics (2.34×), Allergy (3.4×), and Preventive healthcare (3.3×) over the country average.

04

Where do Common cold fans live in United States?

Common cold fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Common cold fans also like?

Beyond Common cold itself, the audience over-indexes on Allergy (3.4×), Preventive healthcare (3.3×), Cholesterol (3.96×), and Organic food (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Common cold audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Common cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →