Common cold Audience in United States

Common cold logo

Common cold has an estimated audience of 6,409,699 people in United States. 67.2% are female, 32.8% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Jingoism, Brunello Cucinelli, Layne Staley, Fast Five.

The average Common cold fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Jingoism, Brunello Cucinelli, with strongest over-indexing on Pillow (1.53× the country average). Demographically, the Common cold audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Common cold fans

Demographic split for Common cold audience in United States
MetricValue
Female67.2%
Male32.8%
Average age44.2
Estimated audience size6,409,699

Audience persona

The typical Common cold fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Common cold in United States
RegionReachAffinity
California725,7491.03×
Texas620,7331.13×
Florida395,9380.91×
New York384,4401.07×
Pennsylvania229,9421.07×
Illinois222,0621.04×
North Carolina219,7671.14×
Georgia219,1761.11×
Ohio206,3171.04×
Michigan187,5271.12×
New Jersey165,5891.02×
Virginia165,1931.06×
Tennessee146,0601.14×
Massachusetts127,1391.01×
Arizona127,0540.97×
Indiana121,4031.04×
Washington118,5890.92×
Maryland114,4571.04×
Alabama107,3491.2×
Missouri107,0681.04×
South Carolina102,1991.06×
Kentucky95,8451.19×
Louisiana95,0741.15×
Wisconsin91,6060.95×
Minnesota90,5760.99×
Oklahoma85,9141.21×
Colorado83,8000.83×
Mississippi66,8841.27×
Connecticut65,3731.02×
Oregon64,2010.87×
Arkansas63,7061.21×
Nevada55,5260.9×
Kansas51,6471.02×
Iowa49,2150.93×
Utah47,0270.82×
West Virginia34,0381.14×
New Mexico33,3791.04×
Hawaii30,8281.12×
Nebraska30,5090.95×
Idaho26,6560.83×
New Hampshire21,3660.85×
Maine20,5080.89×
Rhode Island19,1850.94×
Washington, District of Columbia16,1450.84×
Delaware16,0360.91×
Montana14,4100.81×
Alaska12,9040.94×
North Dakota12,2710.93×
South Dakota12,2430.83×
Vermont9,1890.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Common cold audience
BrandAffinityCategory
Pillow1.53×Home & Garden
Jingoism1.53×Politics & Society
Brunello Cucinelli3.28×Fashion & Accessoires
Layne Staley2.72×Music & Radio
Fast Five2.88×Movies & TV
Colorado River2.1×Travel & Leisure
Software widget4.76×Technology & Electronics
Eli Lilly2.32×Health
Overboard (film)2.39×Movies & TV
Hebe1.92×Home & Garden
WKRN-TV1.71×Movies & TV
Lebanese cuisine1.99×Food & Beverages
life is good1.6×Music & Radio
WCCO-TV1.83×Movies & TV
Further education2.18×Kids & Family
Hattiesburg, Mississippi1.97×Travel & Leisure
Bounce (film)2.44×Movies & TV
Al Ahly SC1.58×Sports
The Haunted2.22×Music & Radio
Elina Svitolina1.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Common cold audience
TraitClusterScore
Family OrientationCONSERVATISM2.04
Need for SecurityCONSERVATISM1.32
Career OrientationPOWER1.26
Price SensitivityPREMIUM1.23
Convenience OrientationPREMIUM1.19
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Common cold
CountryShare
United States32.8%
Philippines7.3%
Thailand4.5%

See Common cold audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Common cold have in United States?

Common cold has an estimated audience of 6,409,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Common cold fans?

67.2% of Common cold fans are female, 32.8% are male, with an average age of 44.2 years.

Which brands do Common cold fans like most?

Common cold fans show strongest brand affinity for Pillow (1.53×), Jingoism (1.53×), and Brunello Cucinelli (3.28×) over the country average.

Where do Common cold fans live in United States?

Common cold fans in United States are most concentrated in California (reach 725,749), Texas (reach 620,733), and Florida (reach 395,938). These three regions account for the largest share of the active audience.

What other brands do Common cold fans also like?

Beyond Common cold itself, the audience over-indexes on Jingoism (1.53×), Brunello Cucinelli (3.28×), Layne Staley (2.72×), and Fast Five (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Common cold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.