Cough Audience in United States

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Cough has an estimated audience of 5,446,939 people in United States. 66.4% are female, 33.6% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Walgreens, Medicine, Friendship, Fox News Channel, Chronic obstructive pulmonary disease awareness.

The average Cough fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Walgreens, Medicine, Friendship, with strongest over-indexing on Walgreens (2.39× the country average). Demographically, the Cough audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Cough fans

Demographic split for Cough audience in United States
MetricValue
Female66.4%
Male33.6%
Average age46.9
Estimated audience size5,446,939

Audience persona

The typical Cough fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Walgreens.

Top regions in United States

Top regions ranked by reach for Cough in United States
RegionReachAffinity
California765,0051.28×
Texas531,4631.13×
Florida401,9801.09×
New York334,2331.1×
Illinois187,5551.03×
Pennsylvania187,0961.02×
Ohio176,7361.05×
Georgia170,8241.02×
North Carolina163,3221×
Michigan149,9891.05×
New Jersey146,2451.06×
Virginia144,0121.09×
Washington121,2091.11×
Arizona116,8291.05×
Tennessee112,9001.03×
Massachusetts101,3430.94×
Indiana101,3331.02×
Maryland100,2551.07×
Missouri89,9601.02×
South Carolina81,8161×
Minnesota81,1761.04×
Wisconsin80,8420.99×
Alabama77,7021.02×
Kentucky73,8371.08×
Louisiana72,0561.03×
Colorado71,4560.83×
Oklahoma65,3431.08×
Oregon63,9111.02×
Connecticut53,2600.97×
Nevada51,3800.98×
Mississippi49,4521.1×
Arkansas48,7191.09×
Iowa45,5221.01×
Kansas43,4491.01×
Utah42,5280.87×
New Mexico30,7621.13×
Hawaii30,5311.3×
Idaho25,8830.95×
Nebraska25,8100.94×
West Virginia25,5921.01×
New Hampshire18,9280.88×
Maine18,5080.95×
Rhode Island15,6100.9×
Delaware13,2420.88×
Washington, District of Columbia13,0400.8×
Montana12,1920.81×
South Dakota11,4060.91×
Alaska10,8840.93×
North Dakota9,8320.88×
Vermont7,4860.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cough audience
BrandAffinityCategory
Walgreens2.39×Shopping
Medicine1.89×Business & Career
Friendship2.03×Kids & Family
Fox News Channel1.54×Movies & TV
Chronic obstructive pulmonary disease awareness5.76×Health
DRIVE4COPD 30019.53×
Pallbearer19.74×Music & Radio
Wells Fargo1.71×Business & Career
Yahoo! Finance2.06×Business & Career
Breaking news1.59×Movies & TV
Common cold5.33×Health
Symptom2.01×Health
Charles Schwab Corporation2.79×Business & Career
Therapy1.57×Health
Local news1.67×News
Dollar General1.57×Shopping
Bank of America1.61×Business & Career
Grandparent1.97×Kids & Family
Old age2.41×Politics & Society
Savannah Guthrie2.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cough audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Need for SecurityCONSERVATISM1.61
Career OrientationPOWER1.29
Price SensitivityPREMIUM1.17
Quality AwarenessPREMIUM1.12
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Cough
CountryShare
United States22.1%
Philippines6.5%
Malaysia5.7%

See Cough audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Cough have in United States?

Cough has an estimated audience of 5,446,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Cough fans?

66.4% of Cough fans are female, 33.6% are male, with an average age of 46.9 years.

Which brands do Cough fans like most?

Cough fans show strongest brand affinity for Walgreens (2.39×), Medicine (1.89×), and Friendship (2.03×) over the country average.

Where do Cough fans live in United States?

Cough fans in United States are most concentrated in California (reach 765,005), Texas (reach 531,463), and Florida (reach 401,980). These three regions account for the largest share of the active audience.

What other brands do Cough fans also like?

Beyond Cough itself, the audience over-indexes on Medicine (1.89×), Friendship (2.03×), Fox News Channel (1.54×), and Chronic obstructive pulmonary disease awareness (5.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.