Rascasse Audience Intelligence

Cough Audience in United States

A data profile of the people who buy, follow and care about Cough in United States — modelled from more than twelve digital signal sources. Cough has an estimated audience of 5,446,939 people in United States.

#3577among Topic in United States#256in Health

The average Cough fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, Medicine, Friendship, with strongest over-indexing on Walgreens (2.39× the country average).

Demographically, the Cough audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cough fan in United States is more female, around 46.9 years old, with strong Need for Security tendencies and a notable affinity for Walgreens.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cough profile in United States.

Audience size
5.4M
in United States
Gender
66.4%♀
33.6% male
Age
46.9
average years
Country rank
#6194
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cough fans

66.4% are female, 33.6% are male, average age 46.9.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Cough audience in United States
MetricValue
Female66.4%
Male33.6%
Average age46.9
Estimated audience size5,446,939
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Cough audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3913%
40-4922%
50+44%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Cough audience comes from United States.

Worldwide audience distribution share by country for Cough
CountryShare
United States22.1%
Philippines6.5%
Malaysia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cough audience in United States is strongest.

Fig. 05

Top regions by affinity

Cough fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.29×
02California~700K1.22×
03New Mexico~30K1.14×
04Mississippi~50K1.11×
05Texas~500K1.10×
06Arkansas~50K1.10×
07Louisiana~80K1.08×
08West Virginia~30K1.07×
09Oklahoma~60K1.06×
10Virginia~100K1.05×
11Alabama~80K1.05×
12Kentucky~70K1.05×
13Iowa~50K1.05×
14Florida~400K1.04×
15New York~300K1.04×
16Maryland~100K1.04×
17Alaska~10K1.04×
18Georgia~200K1.03×
19Washington~100K1.03×
20Ohio~200K1.02×
21Arizona~100K1.02×
22Missouri~90K1.02×
23Indiana~100K1.01×
24Pennsylvania~200K1.00×
25Michigan~100K1.00×
26New Jersey~100K1.00×
27Oregon~60K1.00×
28Nevada~50K1.00×
29Kansas~40K1.00×
30Tennessee~100K0.99×
31South Carolina~80K0.99×
32Minnesota~80K0.99×
33Illinois~200K0.98×
34North Carolina~200K0.98×
35Idaho~30K0.98×
36North Dakota~10K0.98×
37Wisconsin~80K0.97×
38Nebraska~30K0.97×
39Maine~20K0.97×
40Connecticut~50K0.96×
41South Dakota~10K0.96×
42Utah~50K0.93×
43Delaware~10K0.93×
44New Hampshire~20K0.92×
45Rhode Island~20K0.92×
46Massachusetts~100K0.91×
47Montana~10K0.89×
48Vermont~8K0.88×
49Colorado~70K0.83×
50Washington, District of Columbia~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Cough, United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cough audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cough audience
#·InterestCategoryAffinity×
01PallbearerMusic & Radio19.74×
02DRIVE4COPD 300Topic19.53×
03Chronic obstructive pulmonary disease awarenessHealth5.76×
04Common coldHealth5.33×
05Charles Schwab CorporationBusiness & Career2.79×
06Dick Van DykeMovies & TV2.58×
07Savannah GuthrieMovies & TV2.41×
08WalgreensShopping2.39×
09Yahoo! FinanceBusiness & Career2.06×
10FriendshipKids & Family2.03×
11SymptomHealth2.01×
12Melania TrumpPolitics & Society1.91×
13MedicineBusiness & Career1.89×
14Wells FargoBusiness & Career1.71×
15Mitch McConnellPolitics & Society1.68×
16Local newsNews1.67×
17Bank of AmericaBusiness & Career1.61×
18Breaking newsMovies & TV1.59×
19TherapyHealth1.57×
20Dollar GeneralShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cough audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cough audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.43×
SpiritualityBALANCE1.25×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cough audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.70×
TravellingTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cough have in United States?

Cough has an estimated audience of 5,446,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cough fans?

66.4% of Cough fans are female, 33.6% are male, with an average age of 46.9 years.

03

Which brands do Cough fans like most?

Cough fans show strongest brand affinity for Walgreens (2.39×), Medicine (1.89×), and Friendship (2.03×) over the country average.

04

Where do Cough fans live in United States?

Cough fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cough fans also like?

Beyond Cough itself, the audience over-indexes on Medicine (1.89×), Friendship (2.03×), Pallbearer (19.74×), and Dick Van Dyke (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Cough audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →