Rascasse Audience Intelligence

Pallbearer Audience in United States

A data profile of the people who buy, follow and care about Pallbearer in United States — modelled from more than twelve digital signal sources. Pallbearer has an estimated audience of 650,646 people in United States.

#116among Metal in United States#7383among Person in United States#4272in Music & Radio

The average Pallbearer fan in United States is 41.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Melvins, Jeff Beck, Siri, with strongest over-indexing on Melvins (156.27× the country average).

Demographically, the Pallbearer audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pallbearer fan in United States is more male, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Melvins.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pallbearer profile in United States.

Audience size
651K
in United States
Gender
43.6%♀
56.4% male
Age
41.7
average years
Country rank
#31262
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pallbearer fans

43.6% are female, 56.4% are male, average age 41.7.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Pallbearer audience in United States
MetricValue
Female43.6%
Male56.4%
Average age41.7
Estimated audience size650,646
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Pallbearer audience in United States
Age bracketShare%
16-199%
20-2922%
30-3923%
40-4924%
50+22%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Pallbearer audience comes from United States.

Worldwide audience distribution share by country for Pallbearer
CountryShare
United States69.8%
United Kingdom9.3%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pallbearer audience in United States is strongest.

Fig. 05

Top regions by affinity

Pallbearer fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K1.84×
02Mississippi~8K1.58×
03Arkansas~8K1.54×
04Louisiana~10K1.53×
05Kentucky~10K1.49×
06Alabama~10K1.41×
07Nebraska~4K1.22×
08Indiana~10K1.20×
09Tennessee~10K1.19×
10West Virginia~3K1.18×
11Oklahoma~8K1.17×
12Missouri~10K1.16×
13New Mexico~4K1.13×
14South Dakota~2K1.13×
15Texas~60K1.11×
16Kansas~5K1.10×
17Iowa~6K1.09×
18Hawaii~3K1.07×
19North Dakota~1K1.05×
20Ohio~20K1.04×
21South Carolina~10K1.04×
22Georgia~20K1.01×
23Rhode Island~2K1.01×
24Illinois~20K0.97×
25Maryland~10K0.95×
26Wisconsin~9K0.95×
27Utah~5K0.95×
28Connecticut~6K0.94×
29Delaware~2K0.90×
30Pennsylvania~20K0.89×
31Minnesota~8K0.89×
32Montana~2K0.89×
33Alaska~1K0.89×
34Virginia~10K0.88×
35Vermont<1K0.87×
36Washington, District of Columbia~2K0.86×
37California~60K0.85×
38Michigan~10K0.84×
39New Hampshire~2K0.84×
40Maine~2K0.84×
41Idaho~3K0.83×
42Massachusetts~10K0.81×
43Arizona~10K0.76×
44New York~30K0.74×
45Colorado~7K0.73×
46New Jersey~10K0.70×
47Nevada~4K0.70×
48Washington~9K0.69×
49Oregon~5K0.69×
50Florida~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Pallbearer, United States
0.62×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pallbearer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pallbearer audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio278.73×
02MelvinsMusic & Radio156.27×
03Jeff BeckMusic & Radio87.98×
04Planet TerrorMovies & TV80.85×
05FugaziMusic & Radio61.64×
06SiriTechnology & Electronics56.99×
07Mars Attacks!Movies & TV47.15×
08Mastodon (band)Music & Radio41.61×
09Die AntwoordMusic & Radio34.72×
10Giant Food StoresShopping31.28×
11BucketheadMusic & Radio25.38×
12Sporting CristalSports25.26×
13Kim CoatesMovies & TV23.14×
14CoughHealth19.74×
15Kim CattrallMovies & TV16.35×
16The HivesMusic & Radio14.25×
17Death metalMusic & Radio11.50×
18Jack WhiteMovies & TV10.78×
19Halloween Horror NightsMovies & TV10.23×
20Vinyl RecordsMusic & Radio4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pallbearer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pallbearer audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Need for SecurityCONSERVATISM2.01×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pallbearer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pallbearer have in United States?

Pallbearer has an estimated audience of 650,646 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pallbearer fans?

43.6% of Pallbearer fans are female, 56.4% are male, with an average age of 41.7 years.

03

Which brands do Pallbearer fans like most?

Pallbearer fans show strongest brand affinity for Melvins (156.27×), Jeff Beck (87.98×), and Siri (56.99×) over the country average.

04

Where do Pallbearer fans live in United States?

Pallbearer fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and North Carolina (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pallbearer fans also like?

Beyond Pallbearer itself, the audience over-indexes on Jeff Beck (87.98×), Siri (56.99×), Planet Terror (80.85×), and Fugazi (61.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Pallbearer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pallbearer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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