Pallbearer Audience in United States
Pallbearer has an estimated audience of 533,543 people in United States. 65.5% are female, 34.5% are male, average age 46.7. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), Wok, headspace.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pallbearer audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Pallbearer fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 46.7 |
| Estimated audience size | 533,543 |
Audience persona
The typical Pallbearer fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Governor of Michigan | 12.1× | Politics & Society |
| Cherish (group) | 16.56× | Music & Radio |
| Wok | 9.93× | Food & Beverages |
| headspace | 13.88× | Health |
| Google Home | 8.97× | Technology & Electronics |
| Grace Slick | 11.59× | Music & Radio |
| Jeep Jamboree | 29.3× | Cars & Mobility |
| Goop | 6.69× | Internet & Social Media |
| El Paso County, Colorado | 16.07× | Travel & Leisure |
| Hibachi | 8.59× | Food & Beverages |
| JDSU | 3.17× | Business & Career |
| TV Fanatic | 10.78× | Movies & TV |
| Home equity | 1.92× | Home & Garden |
| Ira Glass | 16.89× | Music & Radio |
| Monmouth County, New Jersey | 8.86× | Travel & Leisure |
| Cryptic crossword | 13.75× | Technology & Electronics |
| Home staging | 4.6× | Home & Garden |
| Fairy godmother | 6.52× | Literature |
| La Jolla | 7.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Need for Security | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.21 |
| Quality Awareness | PREMIUM | 1.09 |
| Price Sensitivity | PREMIUM | 1.06 |
| Spirituality | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.4% |
| United Kingdom | 11.6% |
| Canada | 5.7% |
See Pallbearer audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pallbearer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.