A data profile of the people who buy, follow and care about Iberogast in Germany — modelled from more than twelve digital signal sources. Iberogast has an estimated audience of 2,052,693 people in Germany.
Iberogast has an estimated audience of 2,052,693 people in Germany. 68.2% are female, 31.8% are male, average age 43.3. Top brand affinities: Human digestive system, Gut flora, Large intestine, Window blind, Tagesschau.
Top brand affinities include Human digestive system, Gut flora, Large intestine, with strongest over-indexing on Human digestive system (18.89× the country average).
Demographically, the Iberogast audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
The typical Iberogast fan in Germany is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Human digestive system.
The key figures that characterise the Iberogast profile in Germany.
68.2% are female, 31.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 43.3 |
| Estimated audience size | 2,052,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 26% |
of the worldwide Iberogast audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 59.1% |
| United States | 31.6% |
| Australia | 5.7% |
The strongest cross-interests of the Iberogast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Large intestine | Health | 34.68× | ||
| 02 | Gut flora | Health | 26.70× | ||
| 03 | Cervical vertebrae | Health | 22.99× | ||
| 04 | Human digestive system | Health | 18.89× | ||
| 05 | Blood vessel | Health | 17.04× | ||
| 06 | Human gastrointestinal tract | Health | 15.85× | ||
| 07 | State school | Kids & Family | 14.48× | ||
| 08 | Fish oil | Health | 13.82× | ||
| 09 | Window blind | Home & Garden | 8.74× | ||
| 10 | Biochemistry | Business & Career | 5.20× | ||
| 11 | Diabetes mellitus awareness | Health | 4.51× | ||
| 12 | Love & Sex | Kids & Family | 3.84× | ||
| 13 | Preventive healthcare | Health | 3.65× | ||
| 14 | Volunteering | Politics & Society | 2.73× | ||
| 15 | Focus | News | 2.55× | ||
| 16 | Alexander Zverev | Sports | 2.38× | ||
| 17 | Tagesschau | Movies & TV | 2.22× | ||
| 18 | Medicine | Business & Career | 2.12× | ||
| 19 | Nature | Home & Garden | 1.77× | ||
| 20 | Netto Marken-Discount | Shopping | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78× | |
| Mindfulness | BALANCE | 1.71× | |
| Need for Security | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.91× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Iberogast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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