Garden Of Life Audience in United States

Garden Of Life logo

Garden Of Life has an estimated audience of 620,634 people in United States. 65.7% are female, 34.3% are male, average age 40.2. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, Voltron: Legendary Defender, South Asian cuisine, Product design, Pro-Ject.

The average Garden Of Life fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, Voltron: Legendary Defender, South Asian cuisine, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Garden Of Life audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Garden Of Life fans

Demographic split for Garden Of Life audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.2
Estimated audience size620,634

Audience persona

The typical Garden Of Life fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Garden Of Life in United States
RegionReachAffinity
California87,3891.28×
Florida62,2581.48×
Texas55,4491.04×
New York48,9771.41×
Illinois23,4761.14×
New Jersey20,6441.31×
Georgia20,2981.06×
Pennsylvania19,1570.92×
Ohio19,0631×
North Carolina18,7331×
Michigan17,9001.1×
Virginia16,2081.07×
Washington14,0981.13×
Arizona13,5531.07×
Massachusetts13,4951.1×
Tennessee12,7711.03×
Colorado11,3651.16×
Maryland10,2090.96×
Indiana9,6900.85×
Missouri9,2610.93×
Minnesota9,1351.03×
Wisconsin9,0700.97×
Oregon8,7671.23×
South Carolina8,2410.88×
Alabama7,8410.9×
Connecticut7,2561.17×
Louisiana7,1480.89×
Nevada5,9100.98×
Oklahoma5,7160.83×
Kentucky5,5850.72×
Utah5,3960.97×
Arkansas4,2930.84×
Mississippi4,1390.81×
Iowa4,0700.8×
Kansas3,5210.72×
Hawaii3,3981.27×
New Hampshire3,3531.37×
Idaho2,9730.96×
New Mexico2,5360.81×
Maine2,3871.07×
Nebraska2,2310.72×
West Virginia2,1730.75×
Rhode Island2,0271.03×
Montana1,6490.96×
Delaware1,5620.91×
Alaska1,5371.16×
Washington, District of Columbia1,4730.79×
Vermont1,2831.18×
South Dakota1,0350.72×
North Dakota9580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden Of Life audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Voltron: Legendary Defender25.69×Movies & TV
South Asian cuisine12.97×Food & Beverages
Product design2.7×Business & Career
Pro-Ject5.02×Music & Radio
Staycation3.92×Home & Garden
Natural rubber1.88×Cars & Mobility
Regional styles of Mexican music2.5×Music & Radio
Mothercare2.62×Kids & Family
JDSU2.46×Business & Career
Bunga bunga64.82×Politics & Society
St. Ives10.5×Travel & Leisure
Superintendent (education)6.13×Business & Career
Jesse Plemons2.02×Movies & TV
Khādī6.21×Home & Garden
Home staging2.84×Home & Garden
Charlamagne Tha God5.11×Movies & TV
Keenan Allen3.38×Sports
Nebraska Cornhuskers football1.84×Sports
Highland games3.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden Of Life audience
TraitClusterScore
Family OrientationCONSERVATISM2.09
IndulgenceJOY1.99
Luxury OrientationPREMIUM1.59
Design AffinityPREMIUM1.49
SustainabilityBALANCE1.37
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Garden Of Life
CountryShare
United States59.5%
India6.1%
United Kingdom4.6%

See Garden Of Life audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Garden Of Life have in United States?

Garden Of Life has an estimated audience of 620,634 people in United States, concentrated in California and Florida.

What is the gender split and age of Garden Of Life fans?

65.7% of Garden Of Life fans are female, 34.3% are male, with an average age of 40.2 years.

Which brands do Garden Of Life fans like most?

Garden Of Life fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Voltron: Legendary Defender (25.69×), and South Asian cuisine (12.97×) over the country average.

Where do Garden Of Life fans live in United States?

Garden Of Life fans in United States are most concentrated in California (reach 87,389), Florida (reach 62,258), and Texas (reach 55,449). These three regions account for the largest share of the active audience.

What other brands do Garden Of Life fans also like?

Beyond Garden Of Life itself, the audience over-indexes on Voltron: Legendary Defender (25.69×), South Asian cuisine (12.97×), Product design (2.7×), and Pro-Ject (5.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden Of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.