Rascasse Audience Intelligence

Garden Of Life Target Market in United States

A data profile of the people who buy, follow and care about Garden Of Life in United States — modelled from more than twelve digital signal sources. Garden Of Life has an estimated audience of 616,324 people in United States.

#9among Nutrition in United States#3333among Brand in United States#881in Health

The average Garden Of Life fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Changing Habits, GNC (store), Google Images, with strongest over-indexing on Changing Habits (93.67× the country average).

Demographically, the Garden Of Life audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garden Of Life fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Changing Habits.

Category: Health · Type: Brand · Subtype: Nutrition

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden Of Life profile in United States.

Audience size
616K
in United States
Gender
65.7%♀
34.3% male
Age
40.2
average years
Country rank
#32277
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Garden Of Life

65.7% are female, 34.3% are male, average age 40.2.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Garden Of Life audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.2
Estimated audience size616,324
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Garden Of Life audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3922%
40-4926%
50+16%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Garden Of Life audience comes from United States.

Worldwide audience distribution share by country for Garden Of Life
CountryShare
United States59.5%
India6.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden Of Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Garden Of Life customers by region in United States
#RegionReachAffinity×
01Florida~60K1.43×
02New York~50K1.33×
03New Hampshire~3K1.31×
04Hawaii~3K1.25×
05New Jersey~20K1.24×
06California~80K1.19×
07Connecticut~7K1.17×
08Alaska~2K1.17×
09Oregon~8K1.16×
10Vermont~1K1.16×
11Maine~2K1.10×
12Michigan~20K1.08×
13Colorado~10K1.08×
14Washington~10K1.07×
15Massachusetts~10K1.07×
16Illinois~20K1.05×
17Georgia~20K1.05×
18Virginia~20K1.05×
19Rhode Island~2K1.05×
20Tennessee~10K1.03×
21Arizona~10K1.02×
22Montana~2K1.01×
23Minnesota~9K1.00×
24Idaho~3K0.99×
25North Carolina~20K0.98×
26Nevada~6K0.98×
27Ohio~20K0.97×
28Maryland~10K0.97×
29Wisconsin~9K0.97×
30Texas~50K0.96×
31South Carolina~9K0.95×
32Delaware~2K0.95×
33Utah~5K0.94×
34Pennsylvania~20K0.93×
35Missouri~9K0.91×
36Louisiana~7K0.91×
37Arkansas~5K0.90×
38North Dakota~1K0.90×
39Alabama~8K0.89×
40West Virginia~3K0.89×
41Indiana~10K0.88×
42South Dakota~1K0.88×
43Mississippi~4K0.87×
44New Mexico~3K0.87×
45Washington, District of Columbia~2K0.85×
46Oklahoma~6K0.84×
47Iowa~4K0.83×
48Kansas~4K0.81×
49Nebraska~3K0.81×
50Kentucky~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Garden Of Life, United States
0.78×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden Of Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden Of Life audience
#·InterestCategoryAffinity×
01Changing HabitsHealth93.67×
02CreatineHealth43.48×
03GNC (store)Shopping23.54×
04HomeopathyHealth20.96×
05FebrezeHome & Garden20.56×
06Google ImagesInternet & Social Media20.00×
07Google VoiceTechnology & Electronics15.76×
08John GoodmanMovies & TV12.87×
09Red wineFood & Beverages7.80×
10White wineFood & Beverages7.68×
11Sustainable energyHome & Garden7.11×
12Renewable energyBusiness & Career6.40×
13QVCMovies & TV5.03×
14PhilanthropyArts & Culture4.00×
15Organic foodFood & Beverages3.70×
16Discount storesShopping3.70×
17Mortgage loansBusiness & Career3.66×
18Shopping mallsShopping2.79×
19PinterestInternet & Social Media2.48×
20FurnitureHome & Garden2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden Of Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden Of Life audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.97×
IndulgenceJOY2.60×
Convenience OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden Of Life audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Need for SecurityCONSERVATISM0.77×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Garden Of Life's target market in United States?

Garden Of Life's target market in United States covers an estimated 616,324 people, concentrated in California and Florida.

02

What is the gender split and age of Garden Of Life customers?

65.7% of the Garden Of Life audience are female, 34.3% are male, with an average age of 40.2 years.

03

Which brands do Garden Of Life fans like most?

Garden Of Life fans show strongest brand affinity for Changing Habits (93.67×), GNC (store) (23.54×), and Google Images (20×) over the country average.

04

Where do Garden Of Life fans live in United States?

Garden Of Life fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Garden Of Life fans also like?

Beyond Garden Of Life itself, the audience over-indexes on GNC (store) (23.54×), Google Images (20×), Google Voice (15.76×), and Creatine (43.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Garden Of Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden Of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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