Garden Of Life Audience in United States

Garden Of Life has an estimated audience of 620,634 people in United States. 65.7% are female, 34.3% are male, average age 40.2. Top regions: California, Florida, Texas. Top brand affinities: Changing Habits, Back to the Future, Google Images, Feyenoord, GNC (store).

The average Garden Of Life fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Changing Habits, Back to the Future, Google Images, with strongest over-indexing on Changing Habits (96.59× the country average). Demographically, the Garden Of Life audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Nutrition

Demographics of Garden Of Life fans

Demographic split for Garden Of Life audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.2
Estimated audience size620,634

Audience persona

The typical Garden Of Life fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for Garden Of Life in United States
RegionReachAffinity
California87,3891.28×
Florida62,2581.48×
Texas55,4491.04×
New York48,9771.41×
Illinois23,4761.14×
New Jersey20,6441.31×
Georgia20,2981.06×
Pennsylvania19,1570.92×
Ohio19,0631×
North Carolina18,7331×
Michigan17,9001.1×
Virginia16,2081.07×
Washington14,0981.13×
Arizona13,5531.07×
Massachusetts13,4951.1×
Tennessee12,7711.03×
Colorado11,3651.16×
Maryland10,2090.96×
Indiana9,6900.85×
Missouri9,2610.93×
Minnesota9,1351.03×
Wisconsin9,0700.97×
Oregon8,7671.23×
South Carolina8,2410.88×
Alabama7,8410.9×
Connecticut7,2561.17×
Louisiana7,1480.89×
Nevada5,9100.98×
Oklahoma5,7160.83×
Kentucky5,5850.72×
Utah5,3960.97×
Arkansas4,2930.84×
Mississippi4,1390.81×
Iowa4,0700.8×
Kansas3,5210.72×
Hawaii3,3981.27×
New Hampshire3,3531.37×
Idaho2,9730.96×
New Mexico2,5360.81×
Maine2,3871.07×
Nebraska2,2310.72×
West Virginia2,1730.75×
Rhode Island2,0271.03×
Montana1,6490.96×
Delaware1,5620.91×
Alaska1,5371.16×
Washington, District of Columbia1,4730.79×
Vermont1,2831.18×
South Dakota1,0350.72×
North Dakota9580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden Of Life audience
BrandAffinityCategory
Changing Habits96.59×Health
Back to the Future25.69×Movies & TV
Google Images20×Internet & Social Media
Feyenoord64.82×Sports
GNC (store)14.04×Shopping
Febreze24.47×Home & Garden
Google Voice10.1×Technology & Electronics
Planet Fitness3.72×Sports
Red wine8.37×Food & Beverages
Diaper bag5.61×Kids & Family
PSV Eindhoven30.11×Sports
White wine8.29×Food & Beverages
Natural foods5.92×Food & Beverages
Kitchenware4.05×Home & Garden
Anjelica Huston12.83×Movies & TV
Biohacking10.21×Technology & Electronics
Family car6.06×Cars & Mobility
Livemusic2.96×Music & Radio
Outback Steakhouse4.07×Food & Beverages
TikTok1.61×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden Of Life audience
TraitClusterScore
Family OrientationCONSERVATISM2.09
IndulgenceJOY1.99
Luxury OrientationPREMIUM1.59
Design AffinityPREMIUM1.49
SustainabilityBALANCE1.37
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Garden Of Life
CountryShare
United States59.5%
India6.1%
United Kingdom4.6%

See Garden Of Life audiences in other countries

More Nutrition audiences in United States

Frequently asked questions

How many fans does Garden Of Life have in United States?

Garden Of Life has an estimated audience of 620,634 people in United States, concentrated in California and Florida.

What is the gender split and age of Garden Of Life fans?

65.7% of Garden Of Life fans are female, 34.3% are male, with an average age of 40.2 years.

Which brands do Garden Of Life fans like most?

Garden Of Life fans show strongest brand affinity for Changing Habits (96.59×), Back to the Future (25.69×), and Google Images (20×) over the country average.

Where do Garden Of Life fans live in United States?

Garden Of Life fans in United States are most concentrated in California (reach 87,389), Florida (reach 62,258), and Texas (reach 55,449). These three regions account for the largest share of the active audience.

What other brands do Garden Of Life fans also like?

Beyond Garden Of Life itself, the audience over-indexes on Back to the Future (25.69×), Google Images (20×), Feyenoord (64.82×), and GNC (store) (14.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden Of Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.