Immunity (medical) Audience in United States

Immunity (medical) logo

Immunity (medical) has an estimated audience of 6,984,147 people in United States. 69.4% are female, 30.6% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, headspace, Goop, Cherish (group).

The average Immunity (medical) fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Immunity (medical) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Immunity (medical) fans

Demographic split for Immunity (medical) audience in United States
MetricValue
Female69.4%
Male30.6%
Average age46.0
Estimated audience size6,984,147

Audience persona

The typical Immunity (medical) fan in United States is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Immunity (medical) in United States
RegionReachAffinity
California970,2171.26×
Texas723,5761.21×
Florida577,6761.22×
New York435,4491.12×
Georgia326,9241.52×
Illinois254,4911.09×
North Carolina247,7741.18×
Pennsylvania240,8191.02×
Ohio214,6311×
Michigan183,9561.01×
Virginia183,1141.08×
New Jersey178,6381.01×
Maryland158,8741.32×
Massachusetts156,3781.14×
Arizona154,1031.08×
Tennessee145,5451.04×
Alabama133,5441.37×
Washington133,0310.95×
Indiana127,9051×
Missouri126,0321.12×
South Carolina124,6601.19×
Louisiana116,4481.29×
Minnesota93,4180.93×
Wisconsin88,5330.84×
Colorado85,8960.78×
Mississippi80,5961.4×
Kentucky79,4720.91×
Oklahoma76,5160.99×
Oregon75,6480.94×
Connecticut70,8931.01×
Nevada63,1040.93×
Arkansas62,9391.09×
Kansas53,8990.98×
Iowa51,2860.89×
Utah49,2890.79×
New Mexico37,4691.07×
West Virginia30,3170.93×
Nebraska29,3310.84×
Hawaii28,6370.95×
Idaho25,5190.73×
Washington, District of Columbia24,7751.18×
Delaware20,6451.07×
New Hampshire19,8950.72×
Maine18,8800.75×
Rhode Island17,8240.8×
Montana13,1870.68×
Alaska12,5830.84×
North Dakota11,4390.8×
South Dakota11,0580.68×
Vermont7,8730.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Immunity (medical) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.46×Politics & Society
headspace16.69×Health
Goop9.05×Internet & Social Media
Cherish (group)17.8×Music & Radio
Wok9.74×Food & Beverages
Google Home9.41×Technology & Electronics
Grace Slick12.32×Music & Radio
Hibachi9.68×Food & Beverages
Fairy godmother9.1×Literature
El Paso County, Colorado14.83×Travel & Leisure
TV Fanatic11.75×Movies & TV
Grinch4.27×Movies & TV
Ira Glass17.59×Music & Radio
Hipster9.07×Politics & Society
Cryptic crossword14.01×Technology & Electronics
National Paralympic Committee21.11×Sports
Kikar HaShabbat14.85×News
Vocal harmony4.07×Music & Radio
Historic site3.83×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Immunity (medical) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.39
Price SensitivityPREMIUM1.3
Community OrientationOPEN1.25
Healthy LifestyleBALANCE1.23
Pet OwnershipJOY1.23
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Immunity (medical)
CountryShare
United States36.5%
India13.1%
Romania6.3%

See Immunity (medical) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Immunity (medical) have in United States?

Immunity (medical) has an estimated audience of 6,984,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Immunity (medical) fans?

69.4% of Immunity (medical) fans are female, 30.6% are male, with an average age of 46.0 years.

Which brands do Immunity (medical) fans like most?

Immunity (medical) fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.46×), and headspace (16.69×) over the country average.

Where do Immunity (medical) fans live in United States?

Immunity (medical) fans in United States are most concentrated in California (reach 970,217), Texas (reach 723,576), and Florida (reach 577,676). These three regions account for the largest share of the active audience.

What other brands do Immunity (medical) fans also like?

Beyond Immunity (medical) itself, the audience over-indexes on Governor of Michigan (15.46×), headspace (16.69×), Goop (9.05×), and Cherish (group) (17.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Immunity (medical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.