Rascasse Audience Intelligence

Immunity (medical) Audience in United States

A data profile of the people who buy, follow and care about Immunity (medical) in United States — modelled from more than twelve digital signal sources. Immunity (medical) has an estimated audience of 6,984,147 people in United States.

#3033among Topic in United States#210in Health

The average Immunity (medical) fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nonprofit organization, Pharmacy, Health care, with strongest over-indexing on Nonprofit organization (2× the country average).

Demographically, the Immunity (medical) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Immunity (medical) fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immunity (medical) profile in United States.

Audience size
7M
in United States
Gender
69.4%♀
30.6% male
Age
46.0
average years
Country rank
#5032
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immunity (medical) fans

69.4% are female, 30.6% are male, average age 46.0.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Immunity (medical) audience in United States
MetricValue
Female69.4%
Male30.6%
Average age46.0
Estimated audience size6,984,147
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Immunity (medical) audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4926%
50+37%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Immunity (medical) audience comes from United States.

Worldwide audience distribution share by country for Immunity (medical)
CountryShare
United States36.5%
India13.1%
Romania6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immunity (medical) audience in United States is strongest.

Fig. 05

Top regions by affinity

Immunity (medical) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.36×
02Mississippi~80K1.34×
03Alabama~100K1.27×
04Texas~800K1.26×
05Louisiana~100K1.26×
06Maryland~100K1.23×
07Arkansas~70K1.20×
08North Carolina~200K1.19×
09California~900K1.17×
10South Carolina~100K1.16×
11Florida~500K1.12×
12Missouri~100K1.08×
13Kansas~60K1.07×
14New Mexico~40K1.07×
15Massachusetts~100K1.06×
16Hawaii~30K1.06×
17Delaware~20K1.06×
18Virginia~200K1.05×
19New York~400K1.04×
20Washington, District of Columbia~20K1.04×
21Oklahoma~80K1.03×
22Illinois~200K1.02×
23Indiana~100K1.01×
24Connecticut~70K1.01×
25Arizona~100K1.00×
26Washington~100K1.00×
27West Virginia~30K1.00×
28Pennsylvania~200K0.99×
29Tennessee~100K0.99×
30Kentucky~90K0.99×
31Alaska~10K0.97×
32New Jersey~200K0.96×
33Ohio~200K0.94×
34Michigan~200K0.94×
35Minnesota~90K0.94×
36Nebraska~30K0.94×
37North Dakota~10K0.94×
38Oregon~70K0.91×
39South Dakota~10K0.91×
40Nevada~60K0.90×
41Iowa~50K0.90×
42Rhode Island~20K0.88×
43Idaho~30K0.87×
44Wisconsin~90K0.86×
45Utah~50K0.86×
46Montana~20K0.85×
47Maine~20K0.84×
48New Hampshire~20K0.80×
49Vermont~10K0.80×
50Colorado~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Immunity (medical), United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immunity (medical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immunity (medical) audience
#·InterestCategoryAffinity×
01Air purifierHome & Garden5.32×
02CholesterolFood & Beverages4.02×
03Traditional medicineHealth3.53×
04Retirement planningBusiness & Career3.42×
05SmoothieFood & Beverages3.19×
06Essential oilHome & Garden3.10×
07PharmacyBusiness & Career2.58×
08Health insuranceBusiness & Career2.53×
09Life insuranceBusiness & Career2.49×
10Charitable organizationPolitics & Society2.31×
11Veterinary medicineBusiness & Career2.25×
12GeneticsKids & Family2.17×
13Hardware storeHome & Garden2.16×
14Nonprofit organizationPolitics & Society2.00×
15TraditionPolitics & Society1.93×
16Trader Joe'sShopping1.63×
17Health careBusiness & Career1.60×
18American AirlinesTravel & Leisure1.57×
19WalgreensShopping1.54×
20Dollar GeneralShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immunity (medical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immunity (medical) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.31×
DIY MentalityTHRILL1.77×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immunity (medical) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
SustainabilityBALANCE0.76×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immunity (medical) have in United States?

Immunity (medical) has an estimated audience of 6,984,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Immunity (medical) fans?

69.4% of Immunity (medical) fans are female, 30.6% are male, with an average age of 46.0 years.

03

Which brands do Immunity (medical) fans like most?

Immunity (medical) fans show strongest brand affinity for Nonprofit organization (2×), Pharmacy (2.58×), and Health care (1.6×) over the country average.

04

Where do Immunity (medical) fans live in United States?

Immunity (medical) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Immunity (medical) fans also like?

Beyond Immunity (medical) itself, the audience over-indexes on Pharmacy (2.58×), Health care (1.6×), Cholesterol (4.02×), and Genetics (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Immunity (medical) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Immunity (medical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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