Rascasse Audience Intelligence

Sports nutrition Audience in Germany

A data profile of the people who buy, follow and care about Sports nutrition in Germany — modelled from more than twelve digital signal sources. Sports nutrition has an estimated audience of 912,389 people in Germany.

#195among Field of study in Germany#3337among Topic in Germany#344in Food & Beverages

The average Sports nutrition fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include ESN, Culture, Natural Elements, with strongest over-indexing on ESN (7.99× the country average).

Demographically, the Sports nutrition audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sports nutrition fan in Germany is more male, around 34.1 years old, with strong Sports Activity tendencies and a notable affinity for ESN.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports nutrition profile in Germany.

Audience size
912K
in Germany
Gender
37.2%♀
62.8% male
Age
34.1
average years
Country rank
#7063
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports nutrition fans

37.2% are female, 62.8% are male, average age 34.1.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Sports nutrition audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age34.1
Estimated audience size912,389
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Sports nutrition audience in Germany
Age bracketShare%
16-1927%
20-2926%
30-3922%
40-4918%
50+7%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Sports nutrition audience comes from Germany.

Worldwide audience distribution share by country for Sports nutrition
CountryShare
United States15.5%
Brazil8.6%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports nutrition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sports nutrition fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.59×
02Bayern~200K1.19×
03Hamburg~20K1.16×
04Nordrhein-Westfalen~200K1.09×
05Bremen~8K1.05×
06Rheinland-Pfalz~50K1.03×
07Berlin~40K1.01×
08Hessen~70K1.00×
09Saarland~10K1.00×
10Schleswig-Holstein~30K0.99×
11Thüringen~20K0.98×
12Sachsen~40K0.96×
13Brandenburg~30K0.95×
14Niedersachsen~80K0.94×
15Sachsen-Anhalt~20K0.89×
16Mecklenburg-Vorpommern~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Sports nutrition, Germany
0.89×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports nutrition audience
#·InterestCategoryAffinity×
01Strength and conditioning coachSports13.23×
02Natural ElementsHealth12.16×
03Whey concentrateHealth10.66×
04OrthomolHealth9.02×
05Nature LoveHealth8.92×
06ESNHealth7.99×
07DietitianHealth4.97×
08CultureLiterature4.23×
09MounjaroHealth3.79×
10Natural bodybuildingSports2.99×
11Personal trainerSports2.80×
12Muscle & FitnessSports2.65×
13Fitness and figure competitionSports2.44×
14Men's FitnessSports2.36×
15Sunday NaturalHealth2.04×
16Netto Marken-DiscountShopping1.89×
17Strength trainingSports1.88×
18More NutritionHealth1.73×
19Real Madrid C.F.Sports1.53×
20AutoScout24Cars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports nutrition audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.53×
MindfulnessBALANCE1.41×
Healthy LifestyleBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports nutrition audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.01×
Design AffinityPREMIUM1.02×
Social Media UsageJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports nutrition have in Germany?

Sports nutrition has an estimated audience of 912,389 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sports nutrition fans?

37.2% of Sports nutrition fans are female, 62.8% are male, with an average age of 34.1 years.

03

Which brands do Sports nutrition fans like most?

Sports nutrition fans show strongest brand affinity for ESN (7.99×), Culture (4.23×), and Natural Elements (12.16×) over the country average.

04

Where do Sports nutrition fans live in Germany?

Sports nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sports nutrition fans also like?

Beyond Sports nutrition itself, the audience over-indexes on Culture (4.23×), Natural Elements (12.16×), Orthomol (9.02×), and Netto Marken-Discount (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Sports nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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