Sports nutrition Audience in Germany
Sports nutrition has an estimated audience of 912,389 people in Germany. 37.2% are female, 62.8% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ESN, Culture, Natural Elements, Orthomol, Netto Marken-Discount.
The average Sports nutrition fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ESN, Culture, Natural Elements, with strongest over-indexing on ESN (7.99× the country average). Demographically, the Sports nutrition audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Field of study
Demographics of Sports nutrition fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 34.1 |
| Estimated audience size | 912,389 |
Audience persona
The typical Sports nutrition fan in Germany is more male, around 34.1 years old, with strong Sports Activity tendencies and a notable affinity for ESN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,481 | 1.19× |
| Bayern | 174,764 | 1.19× |
| Baden-Württemberg | 149,285 | 1.2× |
| Niedersachsen | 87,030 | 0.98× |
| Hessen | 68,925 | 0.99× |
| Rheinland-Pfalz | 50,181 | 1.1× |
| Sachsen | 42,996 | 0.96× |
| Berlin | 41,279 | 1.01× |
| Schleswig-Holstein | 33,988 | 1.04× |
| Brandenburg | 27,283 | 0.96× |
| Hamburg | 24,097 | 1.17× |
| Thüringen | 19,288 | 0.83× |
| Sachsen-Anhalt | 14,986 | 0.63× |
| Mecklenburg-Vorpommern | 12,709 | 0.73× |
| Saarland | 9,359 | 0.84× |
| Bremen | 9,184 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ESN | 7.99× | Health |
| Culture | 4.23× | Literature |
| Natural Elements | 12.16× | Health |
| Orthomol | 9.02× | Health |
| Netto Marken-Discount | 1.89× | Shopping |
| Strength and conditioning coach | 13.23× | Sports |
| Muscle & Fitness | 2.65× | Sports |
| Men's Fitness | 2.36× | Sports |
| Personal trainer | 2.8× | Sports |
| AutoScout24 | 1.52× | Cars & Mobility |
| Natural World | 1.53× | Fashion & Accessoires |
| Whey concentrate | 10.66× | Health |
| Natural bodybuilding | 2.99× | Sports |
| Nature Love | 8.92× | Health |
| More Nutrition | 1.73× | Health |
| Real Madrid C.F. | 1.53× | Sports |
| Strength training | 1.88× | Sports |
| Mounjaro | 3.79× | Health |
| Dietitian | 4.97× | Health |
| Fitness and figure competition | 2.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Early Adopter Mentality | POWER | 1.38 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Indulgence | JOY | 1.27 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 8.6% |
| United Kingdom | 7.6% |
See Sports nutrition audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Sports nutrition have in Germany?
Sports nutrition has an estimated audience of 912,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports nutrition fans?
37.2% of Sports nutrition fans are female, 62.8% are male, with an average age of 34.1 years.
Which brands do Sports nutrition fans like most?
Sports nutrition fans show strongest brand affinity for ESN (7.99×), Culture (4.23×), and Natural Elements (12.16×) over the country average.
Where do Sports nutrition fans live in Germany?
Sports nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,481), Bayern (reach 174,764), and Baden-Württemberg (reach 149,285). These three regions account for the largest share of the active audience.
What other brands do Sports nutrition fans also like?
Beyond Sports nutrition itself, the audience over-indexes on Culture (4.23×), Natural Elements (12.16×), Orthomol (9.02×), and Netto Marken-Discount (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.