Orthomol Audience in Germany
Orthomol has an estimated audience of 908,460 people in Germany. 62.3% are female, 37.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Baby food, Tagesschau, Sex and the City, Do it yourself (DIY).
The average Orthomol fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Baby food, Tagesschau, with strongest over-indexing on JACK & JONES (20.99× the country average). Demographically, the Orthomol audience skews more female with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Orthomol fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.4 |
| Estimated audience size | 908,460 |
Audience persona
The typical Orthomol fan in Germany is more female, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,606 | 1.48× |
| Bayern | 181,431 | 1.24× |
| Baden-Württemberg | 146,770 | 1.18× |
| Niedersachsen | 100,649 | 1.14× |
| Hessen | 86,248 | 1.25× |
| Rheinland-Pfalz | 48,234 | 1.06× |
| Berlin | 41,650 | 1.03× |
| Sachsen | 37,683 | 0.85× |
| Schleswig-Holstein | 32,620 | 1× |
| Hamburg | 23,744 | 1.16× |
| Brandenburg | 19,603 | 0.7× |
| Thüringen | 17,251 | 0.75× |
| Sachsen-Anhalt | 15,371 | 0.65× |
| Mecklenburg-Vorpommern | 14,384 | 0.83× |
| Saarland | 10,899 | 0.98× |
| Bremen | 5,572 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 20.99× | Fashion & Accessoires |
| Baby food | 3.98× | Kids & Family |
| Tagesschau | 2.09× | Movies & TV |
| Sex and the City | 3.78× | Movies & TV |
| Do it yourself (DIY) | 2.23× | Home & Garden |
| Western Union | 3.88× | Business & Career |
| Children's literature | 4.14× | Literature |
| Real property | 4.24× | Home & Garden |
| Pets | 1.67× | Pets & Animals |
| Child care | 3.86× | Kids & Family |
| Netto Marken-Discount | 1.88× | Shopping |
| Automobiles | 1.6× | Cars & Mobility |
| IKEA | 1.63× | Home & Garden |
| Transfermarkt | 2.09× | Sports |
| Children's clothing | 2.55× | Fashion & Accessoires |
| Spiegel Online | 1.59× | News |
| Ernsting's family | 2.78× | Shopping |
| H&M | 1.63× | Shopping |
| Parental leave | 3.46× | Kids & Family |
| Rossmann | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Family Orientation | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.46 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Indulgence | JOY | 1.39 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.9% |
| Serbia | 5.7% |
| Japan | 3.7% |
See Orthomol audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
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- REWE (18,725,823)
Frequently asked questions
How many fans does Orthomol have in Germany?
Orthomol has an estimated audience of 908,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orthomol fans?
62.3% of Orthomol fans are female, 37.7% are male, with an average age of 39.4 years.
Which brands do Orthomol fans like most?
Orthomol fans show strongest brand affinity for JACK & JONES (20.99×), Baby food (3.98×), and Tagesschau (2.09×) over the country average.
Where do Orthomol fans live in Germany?
Orthomol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,606), Bayern (reach 181,431), and Baden-Württemberg (reach 146,770). These three regions account for the largest share of the active audience.
What other brands do Orthomol fans also like?
Beyond Orthomol itself, the audience over-indexes on Baby food (3.98×), Tagesschau (2.09×), Sex and the City (3.78×), and Do it yourself (DIY) (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orthomol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.