Rascasse Audience Intelligence

Sports nutrition Audience in United States

A data profile of the people who buy, follow and care about Sports nutrition in United States — modelled from more than twelve digital signal sources. Sports nutrition has an estimated audience of 4,307,388 people in United States.

#210among Field of study in United States#4136among Topic in United States#495in Food & Beverages

The average Sports nutrition fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Wisconsin.

Category: Food & Beverages · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports nutrition profile in United States.

Audience size
4.3M
in United States
Gender
48.7%♀
51.3% male
Age
36.3
average years
Country rank
#7557
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports nutrition fans

48.7% are female, 51.3% are male, average age 36.3.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Sports nutrition audience in United States
MetricValue
Female48.7%
Male51.3%
Average age36.3
Estimated audience size4,307,388
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Sports nutrition audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Sports nutrition audience comes from United States.

Worldwide audience distribution share by country for Sports nutrition
CountryShare
United States15.5%
Brazil8.6%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports nutrition audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports nutrition fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K4.08×
02Iowa~80K2.16×
03Delaware~20K1.40×
04Nebraska~30K1.22×
05California~500K1.12×
06South Dakota~10K1.11×
07Texas~400K1.10×
08Colorado~70K1.10×
09North Dakota~9K1.05×
10Utah~40K1.04×
11Idaho~20K1.04×
12Minnesota~60K1.03×
13Oregon~50K0.98×
14Kansas~30K0.98×
15Alaska~9K0.98×
16Montana~10K0.97×
17Maryland~70K0.96×
18Vermont~7K0.96×
19New Jersey~100K0.95×
20Kentucky~50K0.95×
21Illinois~100K0.93×
22Alabama~60K0.93×
23New Mexico~20K0.93×
24Rhode Island~10K0.93×
25Missouri~60K0.92×
26Arkansas~30K0.92×
27Oklahoma~40K0.91×
28Hawaii~20K0.91×
29New Hampshire~20K0.91×
30South Carolina~60K0.90×
31Washington, District of Columbia~10K0.90×
32Florida~300K0.89×
33North Carolina~100K0.89×
34Mississippi~30K0.89×
35West Virginia~20K0.89×
36Maine~10K0.89×
37Arizona~80K0.88×
38Massachusetts~80K0.88×
39Pennsylvania~100K0.86×
40Washington~70K0.86×
41Connecticut~40K0.86×
42Nevada~40K0.86×
43Louisiana~50K0.83×
44New York~200K0.82×
45Indiana~60K0.82×
46Virginia~90K0.81×
47Tennessee~70K0.81×
48Georgia~100K0.78×
49Ohio~100K0.78×
50Michigan~80K0.73×
Fig. 06

Affinity by region

Affinity by region — Sports nutrition, United States
0.73×1.00×4.08×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sports nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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