Eating Healthy Audience in Germany
Eating Healthy has an estimated audience of 365,562 people in Germany. 65.5% are female, 34.5% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Do it yourself (DIY), Gluten-free diet, JACK & JONES, Livemusic.
The average Eating Healthy fan in Germany is 28.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Do it yourself (DIY), Gluten-free diet, with strongest over-indexing on Local food (5.38× the country average). Demographically, the Eating Healthy audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Eating Healthy fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 28.9 |
| Estimated audience size | 365,562 |
Audience persona
The typical Eating Healthy fan in Germany is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,328 | 0.72× |
| Bayern | 41,759 | 0.71× |
| Baden-Württemberg | 41,149 | 0.82× |
| Hessen | 21,956 | 0.79× |
| Niedersachsen | 17,656 | 0.5× |
| Rheinland-Pfalz | 14,014 | 0.77× |
| Berlin | 11,545 | 0.71× |
| Sachsen-Anhalt | 10,071 | 1.06× |
| Sachsen | 9,908 | 0.55× |
| Thüringen | 9,898 | 1.06× |
| Schleswig-Holstein | 9,377 | 0.71× |
| Saarland | 9,205 | 2.05× |
| Brandenburg | 8,910 | 0.79× |
| Bremen | 8,484 | 2.71× |
| Mecklenburg-Vorpommern | 8,455 | 1.21× |
| Hamburg | 6,911 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 5.38× | Food & Beverages |
| Do it yourself (DIY) | 3.42× | Home & Garden |
| Gluten-free diet | 9.52× | Food & Beverages |
| JACK & JONES | 18.84× | Fashion & Accessoires |
| Livemusic | 4.07× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Plant-based diet | 10.36× | Health |
| Fast casual restaurants | 5.93× | Food & Beverages |
| Ryanair | 2.9× | Travel & Leisure |
| Organic food | 2.98× | Food & Beverages |
| Smoked meat | 9.62× | Food & Beverages |
| Organic farming | 3.49× | Food & Beverages |
| Weight Watchers | 7.91× | Food & Beverages |
| Adriana Lima | 9.03× | Fashion & Accessoires |
| Zero waste | 4.77× | Home & Garden |
| Recipes | 2.24× | Food & Beverages |
| Etsy | 3× | Fashion & Accessoires |
| Tour de France | 4.89× | Sports |
| Paleolithic diet | 6.01× | Health |
| IKEA | 1.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.74 |
| Healthy Lifestyle | BALANCE | 1.91 |
| Sports Activity | POWER | 1.87 |
| DIY Mentality | THRILL | 1.79 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| United Kingdom | 7.2% |
| Canada | 6.2% |
See Eating Healthy audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eating Healthy have in Germany?
Eating Healthy has an estimated audience of 365,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eating Healthy fans?
65.5% of Eating Healthy fans are female, 34.5% are male, with an average age of 28.9 years.
Which brands do Eating Healthy fans like most?
Eating Healthy fans show strongest brand affinity for Local food (5.38×), Do it yourself (DIY) (3.42×), and Gluten-free diet (9.52×) over the country average.
Where do Eating Healthy fans live in Germany?
Eating Healthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,328), Bayern (reach 41,759), and Baden-Württemberg (reach 41,149). These three regions account for the largest share of the active audience.
What other brands do Eating Healthy fans also like?
Beyond Eating Healthy itself, the audience over-indexes on Do it yourself (DIY) (3.42×), Gluten-free diet (9.52×), JACK & JONES (18.84×), and Livemusic (4.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eating Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.