Rascasse Audience Intelligence

Eating Healthy Audience in Germany

A data profile of the people who buy, follow and care about Eating Healthy in Germany — modelled from more than twelve digital signal sources. Eating Healthy has an estimated audience of 365,562 people in Germany.

#5557among Topic in Germany#747in Food & Beverages

The average Eating Healthy fan in Germany is 28.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant-based diet, Local food, Do it yourself (DIY), with strongest over-indexing on Plant-based diet (18.84× the country average).

Demographically, the Eating Healthy audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eating Healthy fan in Germany is more female, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eating Healthy profile in Germany.

Audience size
366K
in Germany
Gender
65.5%♀
34.5% male
Age
28.9
average years
Country rank
#15051
Topic in Germany
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eating Healthy fans

65.5% are female, 34.5% are male, average age 28.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Eating Healthy audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age28.9
Estimated audience size365,562
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Eating Healthy audience in Germany
Age bracketShare%
16-1949%
20-2922%
30-3914%
40-4911%
50+4%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Eating Healthy audience comes from Germany.

Worldwide audience distribution share by country for Eating Healthy
CountryShare
United States45.1%
United Kingdom7.2%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eating Healthy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eating Healthy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.40×
02Saarland~6K1.25×
03Mecklenburg-Vorpommern~7K1.05×
04Thüringen~10K1.04×
05Sachsen-Anhalt~10K1.03×
06Brandenburg~10K0.95×
07Hamburg~8K0.94×
08Schleswig-Holstein~10K0.92×
09Rheinland-Pfalz~20K0.91×
10Baden-Württemberg~40K0.89×
11Sachsen~20K0.89×
12Hessen~20K0.88×
13Berlin~10K0.87×
14Bayern~50K0.84×
15Niedersachsen~30K0.81×
16Nordrhein-Westfalen~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Eating Healthy, Germany
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eating Healthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eating Healthy audience
#·InterestCategoryAffinity×
01Plant-based dietHealth18.84×
02Smoked meatFood & Beverages9.60×
03Gluten-free dietFood & Beverages8.29×
04Adriana LimaFashion & Accessoires8.12×
05Paleolithic dietHealth8.04×
06Weight WatchersFood & Beverages6.96×
07Diet foodFood & Beverages6.73×
08Sunday BrunchKids & Family6.47×
09Chocolate brownieFood & Beverages6.13×
10PhilanthropyArts & Culture6.00×
11Sustainable clothingFashion & Accessoires5.08×
12Local foodFood & Beverages4.70×
13Organic farmingFood & Beverages4.00×
14SkyscannerTravel & Leisure3.95×
15PastryFood & Beverages3.83×
16KitchenwareHome & Garden3.75×
17HugendubelShopping3.13×
18Organic foodFood & Beverages2.97×
19Do it yourself (DIY)Home & Garden2.96×
20RecipesFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eating Healthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eating Healthy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.69×
Quality AwarenessPREMIUM2.08×
Design AffinityPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eating Healthy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.96×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eating Healthy have in Germany?

Eating Healthy has an estimated audience of 365,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eating Healthy fans?

65.5% of Eating Healthy fans are female, 34.5% are male, with an average age of 28.9 years.

03

Which brands do Eating Healthy fans like most?

Eating Healthy fans show strongest brand affinity for Plant-based diet (18.84×), Local food (4.7×), and Do it yourself (DIY) (2.96×) over the country average.

04

Where do Eating Healthy fans live in Germany?

Eating Healthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Eating Healthy fans also like?

Beyond Eating Healthy itself, the audience over-indexes on Local food (4.7×), Do it yourself (DIY) (2.96×), Gluten-free diet (8.29×), and Organic farming (4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Eating Healthy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eating Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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