Eating Healthy Audience in United States

Eating Healthy has an estimated audience of 3,874,804 people in United States. 73.5% are female, 26.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Back to the Future, Autism Awareness, Feyenoord, Diabetes mellitus awareness.

The average Eating Healthy fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Back to the Future, Autism Awareness, with strongest over-indexing on PSV Eindhoven (53.4× the country average). Demographically, the Eating Healthy audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Eating Healthy fans

Demographic split for Eating Healthy audience in United States
MetricValue
Female73.5%
Male26.5%
Average age33.5
Estimated audience size3,874,804

Audience persona

The typical Eating Healthy fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Eating Healthy in United States
RegionReachAffinity
California513,6711.21×
Texas422,1431.27×
Florida299,9961.14×
New York263,5811.22×
Illinois167,5711.3×
Georgia159,5411.34×
North Carolina137,9211.18×
Pennsylvania130,4101×
Ohio112,6880.94×
New Jersey103,9691.06×
Virginia101,7251.08×
Arizona96,2191.22×
Michigan92,7500.92×
Maryland83,5101.25×
Washington82,7851.07×
Massachusetts77,0671.01×
Indiana76,3501.08×
Tennessee72,3490.93×
Colorado66,2311.08×
Missouri65,8551.05×
South Carolina61,6281.06×
Louisiana58,8711.18×
Alabama58,6831.08×
Minnesota52,1280.94×
Wisconsin50,6860.87×
Kentucky45,0240.93×
Mississippi40,6661.27×
Oklahoma39,8600.93×
Connecticut38,4880.99×
Oregon38,0730.86×
Utah37,8461.09×
Hawaii34,5512.07×
Nevada34,4340.92×
Arkansas33,8111.06×
Kansas27,0330.89×
Iowa25,6640.8×
Nebraska21,5311.11×
New Mexico21,0731.08×
Idaho17,8860.92×
West Virginia14,2030.79×
New Hampshire11,7030.77×
Rhode Island8,9040.72×
Maine8,8980.64×
Delaware8,5870.8×
Washington, District of Columbia7,3070.63×
Montana7,1140.66×
Alaska6,4430.78×
South Dakota5,9130.66×
North Dakota5,3980.68×
Wyoming4,8740.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eating Healthy audience
BrandAffinityCategory
PSV Eindhoven53.4×Sports
Back to the Future20.42×Movies & TV
Autism Awareness12.34×Health
Feyenoord56.62×Sports
Diabetes mellitus awareness7.37×Health
Google Maps4.14×Internet & Social Media
Jared Leto12.45×Movies & TV
Natural foods7.78×Food & Beverages
Indeed.com3.68×Business & Career
Singer-songwriter3.48×Music & Radio
Capital One3.41×Business & Career
Microblogging7.48×Technology & Electronics
Circle K5.76×Shopping
FIFA World Cup3.27×Sports
Deutsche Eishockey Liga31.41×Sports
Dakota Johnson7.58×Movies & TV
Kate Spade7.19×Fashion & Accessoires
Society616.11×Shopping
Red wine6.4×Food & Beverages
Do it yourself (DIY)2.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eating Healthy audience
TraitClusterScore
Design AffinityPREMIUM2.2
LGBTQ+ IdentityOPEN2.07
Luxury OrientationPREMIUM1.74
SustainabilityBALANCE1.59
Healthy LifestyleBALANCE1.57
MindfulnessBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Eating Healthy
CountryShare
United States45.1%
United Kingdom7.2%
Canada6.2%

See Eating Healthy audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Eating Healthy have in United States?

Eating Healthy has an estimated audience of 3,874,804 people in United States, concentrated in California and Texas.

What is the gender split and age of Eating Healthy fans?

73.5% of Eating Healthy fans are female, 26.5% are male, with an average age of 33.5 years.

Which brands do Eating Healthy fans like most?

Eating Healthy fans show strongest brand affinity for PSV Eindhoven (53.4×), Back to the Future (20.42×), and Autism Awareness (12.34×) over the country average.

Where do Eating Healthy fans live in United States?

Eating Healthy fans in United States are most concentrated in California (reach 513,671), Texas (reach 422,143), and Florida (reach 299,996). These three regions account for the largest share of the active audience.

What other brands do Eating Healthy fans also like?

Beyond Eating Healthy itself, the audience over-indexes on Back to the Future (20.42×), Autism Awareness (12.34×), Feyenoord (56.62×), and Diabetes mellitus awareness (7.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eating Healthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.