Bio Company Audience in Germany
Bio Company has an estimated audience of 402,917 people in Germany. 62.7% are female, 37.3% are male, average age 39.7. Top regions: Berlin, Brandenburg, Sachsen. Top brand affinities: Demeter, Fair trade, Local food, Biodynamic agriculture, Vegetarian cuisine.
The average Bio Company fan in Germany is 39.7 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Sachsen. Top brand affinities include Demeter, Fair trade, Local food, with strongest over-indexing on Demeter (32.51× the country average). Demographically, the Bio Company audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Bio Company fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.7 |
| Estimated audience size | 402,917 |
Audience persona
The typical Bio Company fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Demeter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 200,768 | 11.14× |
| Brandenburg | 31,196 | 2.5× |
| Sachsen | 9,552 | 0.48× |
| Nordrhein-Westfalen | 9,051 | 0.1× |
| Bayern | 7,860 | 0.12× |
| Hessen | 5,266 | 0.17× |
| Baden-Württemberg | 5,045 | 0.09× |
| Niedersachsen | 4,276 | 0.11× |
| Sachsen-Anhalt | 2,934 | 0.28× |
| Hamburg | 2,688 | 0.3× |
| Schleswig-Holstein | 1,847 | 0.13× |
| Thüringen | 1,707 | 0.17× |
| Rheinland-Pfalz | 1,358 | 0.07× |
| Mecklenburg-Vorpommern | 1,353 | 0.18× |
| Bremen | 348 | 0.1× |
| Saarland | 323 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Demeter | 32.51× | Food & Beverages |
| Fair trade | 4.44× | Business & Career |
| Local food | 3.09× | Food & Beverages |
| Biodynamic agriculture | 12.34× | Home & Garden |
| Vegetarian cuisine | 2.34× | Food & Beverages |
| Organic food | 2.06× | Food & Beverages |
| Healthy habits | 2.26× | Health |
| Healthy food | 2.61× | Health |
| Sustainable energy | 2.02× | Home & Garden |
| Organic farming | 2.1× | Food & Beverages |
| Rossmann | 1.56× | Shopping |
| Sustainable agriculture | 4.24× | Home & Garden |
| More Nutrition | 1.73× | Health |
| Ethical consumerism | 2.69× | Shopping |
| Renewable energy | 1.79× | Business & Career |
| Denns BioMarkt | 2.72× | Shopping |
| Toddler | 1.77× | Kids & Family |
| Healthy diet | 1.7× | Health |
| Foodie | 2.02× | Food & Beverages |
| Knitting | 1.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Indulgence | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Design Affinity | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| United States | 3.7% |
| China | 1.3% |
See Bio Company audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Bio Company have in Germany?
Bio Company has an estimated audience of 402,917 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Bio Company fans?
62.7% of Bio Company fans are female, 37.3% are male, with an average age of 39.7 years.
Which brands do Bio Company fans like most?
Bio Company fans show strongest brand affinity for Demeter (32.51×), Fair trade (4.44×), and Local food (3.09×) over the country average.
Where do Bio Company fans live in Germany?
Bio Company fans in Germany are most concentrated in Berlin (reach 200,768), Brandenburg (reach 31,196), and Sachsen (reach 9,552). These three regions account for the largest share of the active audience.
What other brands do Bio Company fans also like?
Beyond Bio Company itself, the audience over-indexes on Fair trade (4.44×), Local food (3.09×), Biodynamic agriculture (12.34×), and Vegetarian cuisine (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bio Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.