Foodwatch Audience in Germany
Foodwatch has an estimated audience of 707,710 people in Germany. 56.1% are female, 43.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tagesschau, Stiftung Warentest, Eurowings, Volksbank, Fair trade.
The average Foodwatch fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tagesschau, Stiftung Warentest, Eurowings, with strongest over-indexing on Tagesschau (1.57× the country average). Demographically, the Foodwatch audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food
Demographics of Foodwatch fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.1 |
| Estimated audience size | 707,710 |
Audience persona
The typical Foodwatch fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,779 | 0.91× |
| Baden-Württemberg | 101,035 | 1.05× |
| Bayern | 100,748 | 0.89× |
| Niedersachsen | 75,373 | 1.1× |
| Hessen | 53,144 | 0.99× |
| Berlin | 52,444 | 1.66× |
| Schleswig-Holstein | 35,493 | 1.4× |
| Rheinland-Pfalz | 32,390 | 0.91× |
| Sachsen | 21,621 | 0.62× |
| Brandenburg | 21,578 | 0.98× |
| Hamburg | 20,105 | 1.26× |
| Mecklenburg-Vorpommern | 13,461 | 1× |
| Thüringen | 12,511 | 0.69× |
| Sachsen-Anhalt | 11,594 | 0.63× |
| Saarland | 6,893 | 0.79× |
| Bremen | 6,844 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.57× | Movies & TV |
| Stiftung Warentest | 5.02× | Politics & Society |
| Eurowings | 2.23× | Travel & Leisure |
| Volksbank | 3.83× | Business & Career |
| Fair trade | 2.56× | Business & Career |
| Schufa | 3.41× | Business & Career |
| Helene Fischer | 1.74× | Music & Radio |
| Postbank | 1.7× | Business & Career |
| Florian Silbereisen | 2.03× | Music & Radio |
| HypoVereinsbank | 5.51× | Business & Career |
| Immobilien | 2.05× | Business & Career |
| Vegetarian cuisine | 1.53× | Food & Beverages |
| Eckart von Hirschhausen | 7.71× | Movies & TV |
| Organic farming | 1.65× | Food & Beverages |
| Utopia (book) | 4.04× | Literature |
| Tichys Einblick | 2.34× | Politics & Society |
| ZDF-Fernsehgarten | 3.07× | Movies & TV |
| The Epoch Times | 2.78× | News |
| Xavier Naidoo | 3.82× | Music & Radio |
| Heidi Reichinnek | 2.92× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.04 |
| Healthy Lifestyle | BALANCE | 1.64 |
| Sustainability | BALANCE | 1.61 |
| Sports Activity | POWER | 1.42 |
| Community Orientation | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.8% |
| United Arab Emirates | 10.8% |
| France | 7.5% |
See Foodwatch audiences in other countries
More Organic food audiences in Germany
- Bioland (348,348)
- Demeter (249,388)
- Fairtrade certification (75,372)
- Organic Valley (2,663)
Frequently asked questions
How many fans does Foodwatch have in Germany?
Foodwatch has an estimated audience of 707,710 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Foodwatch fans?
56.1% of Foodwatch fans are female, 43.9% are male, with an average age of 42.1 years.
Which brands do Foodwatch fans like most?
Foodwatch fans show strongest brand affinity for Tagesschau (1.57×), Stiftung Warentest (5.02×), and Eurowings (2.23×) over the country average.
Where do Foodwatch fans live in Germany?
Foodwatch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,779), Baden-Württemberg (reach 101,035), and Bayern (reach 100,748). These three regions account for the largest share of the active audience.
What other brands do Foodwatch fans also like?
Beyond Foodwatch itself, the audience over-indexes on Stiftung Warentest (5.02×), Eurowings (2.23×), Volksbank (3.83×), and Fair trade (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodwatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.