A data profile of the people who buy, follow and care about Eckart von Hirschhausen in Germany — modelled from more than twelve digital signal sources. Eckart von Hirschhausen has an estimated audience of 378,479 people in Germany.
The average Eckart von Hirschhausen fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Isabel Varell, Jürgen von der Lippe, Maja Göpel, with strongest over-indexing on Isabel Varell (14.87× the country average).
Demographically, the Eckart von Hirschhausen audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eckart von Hirschhausen fan in Germany is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Isabel Varell.
The key figures that characterise the Eckart von Hirschhausen profile in Germany.
61.9% are female, 38.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 35.9 |
| Estimated audience size | 378,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Eckart von Hirschhausen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.7% |
| Austria | 4.6% |
| Switzerland | 2.8% |
Where the Eckart von Hirschhausen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~40K | 1.18× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.17× | |
| 03 | Brandenburg | ~10K | 1.11× | |
| 04 | Rheinland-Pfalz | ~20K | 1.06× | |
| 05 | Thüringen | ~10K | 1.06× | |
| 06 | Sachsen | ~20K | 1.03× | |
| 07 | Schleswig-Holstein | ~10K | 1.03× | |
| 08 | Mecklenburg-Vorpommern | ~7K | 1.03× | |
| 09 | Berlin | ~20K | 0.99× | |
| 10 | Sachsen-Anhalt | ~10K | 0.99× | |
| 11 | Saarland | ~4K | 0.93× | |
| 12 | Baden-Württemberg | ~50K | 0.92× | |
| 13 | Bayern | ~60K | 0.91× | |
| 14 | Hessen | ~30K | 0.89× | |
| 15 | Hamburg | ~8K | 0.89× | |
| 16 | Bremen | ~3K | 0.87× |
The strongest cross-interests of the Eckart von Hirschhausen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guido Cantz | Movies & TV | 15.17× | ||
| 02 | Isabel Varell | Music & Radio | 14.87× | ||
| 03 | Maja Göpel | Literature | 14.79× | ||
| 04 | Jürgen von der Lippe | Movies & TV | 12.57× | ||
| 05 | Cordula Stratmann | Movies & TV | 12.50× | ||
| 06 | Free University of Berlin | Business & Career | 8.08× | ||
| 07 | Anna Loos | Movies & TV | 4.91× | ||
| 08 | Horst Lichter | Movies & TV | 4.69× | ||
| 09 | Anke Engelke | Movies & TV | 4.62× | ||
| 10 | Hape Kerkeling | Movies & TV | 4.59× | ||
| 11 | Wotan Wilke Möhring | Movies & TV | 4.41× | ||
| 12 | Esther Schweins | Movies & TV | 4.03× | ||
| 13 | In aller Freundschaft | Movies & TV | 3.55× | ||
| 14 | Street One | Fashion & Accessoires | 3.05× | ||
| 15 | Bares für Rares | Movies & TV | 2.88× | ||
| 16 | Thomas Gottschalk | Movies & TV | 2.69× | ||
| 17 | Roland Kaiser | Music & Radio | 2.62× | ||
| 18 | JYSK | Home & Garden | 2.19× | ||
| 19 | Tchibo | Shopping | 2.17× | ||
| 20 | Müller (company) | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.21× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Extroversion | THRILL | 0.63× | |
| Luxury Orientation | PREMIUM | 0.65× |
Eckart von Hirschhausen has an estimated audience of 378,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
61.9% of Eckart von Hirschhausen fans are female, 38.1% are male, with an average age of 35.9 years.
Eckart von Hirschhausen fans show strongest brand affinity for Isabel Varell (14.87×), Jürgen von der Lippe (12.57×), and Maja Göpel (14.79×) over the country average.
Eckart von Hirschhausen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Eckart von Hirschhausen itself, the audience over-indexes on Jürgen von der Lippe (12.57×), Maja Göpel (14.79×), Guido Cantz (15.17×), and Hape Kerkeling (4.59×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Eckart von Hirschhausen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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