A data profile of the people who buy, follow and care about Guido Cantz in Germany — modelled from more than twelve digital signal sources. Guido Cantz has an estimated audience of 520,595 people in Germany.
The average Guido Cantz fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hape Kerkeling, Barbara Schöneberger, Michael Patrick Kelly, with strongest over-indexing on Hape Kerkeling (11.4× the country average).
Demographically, the Guido Cantz audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Guido Cantz fan in Germany is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Hape Kerkeling.
The key figures that characterise the Guido Cantz profile in Germany.
70.7% are female, 29.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 41.7 |
| Estimated audience size | 520,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 23% |
of the worldwide Guido Cantz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.6% |
| Austria | 3.6% |
| Switzerland | 2.5% |
Where the Guido Cantz audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.89× | |
| 02 | Rheinland-Pfalz | ~30K | 1.31× | |
| 03 | Thüringen | ~10K | 1.19× | |
| 04 | Sachsen-Anhalt | ~10K | 1.10× | |
| 05 | Saarland | ~6K | 1.02× | |
| 06 | Sachsen | ~20K | 1.01× | |
| 07 | Niedersachsen | ~50K | 1.00× | |
| 08 | Brandenburg | ~10K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~9K | 0.94× | |
| 10 | Baden-Württemberg | ~60K | 0.89× | |
| 11 | Hessen | ~30K | 0.88× | |
| 12 | Schleswig-Holstein | ~20K | 0.88× | |
| 13 | Bayern | ~60K | 0.79× | |
| 14 | Bremen | ~3K | 0.76× | |
| 15 | Hamburg | ~8K | 0.72× | |
| 16 | Berlin | ~20K | 0.71× |
The strongest cross-interests of the Guido Cantz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eckart von Hirschhausen | Movies & TV | 15.17× | ||
| 02 | Hape Kerkeling | Movies & TV | 11.40× | ||
| 03 | Planet Earth (TV series) | Movies & TV | 7.41× | ||
| 04 | Barbara Schöneberger | Movies & TV | 6.55× | ||
| 05 | Michael Patrick Kelly | Music & Radio | 6.55× | ||
| 06 | TV game shows | Movies & TV | 5.03× | ||
| 07 | Anna Loos | Movies & TV | 4.73× | ||
| 08 | ZDF-Fernsehgarten | Movies & TV | 4.47× | ||
| 09 | Udo Lindenberg | Music & Radio | 4.00× | ||
| 10 | Ina Müller | Movies & TV | 3.95× | ||
| 11 | Andy Borg | Music & Radio | 3.66× | ||
| 12 | Herbert Grönemeyer | Music & Radio | 3.56× | ||
| 13 | Sarah Connor | Music & Radio | 3.23× | ||
| 14 | Roland Kaiser | Music & Radio | 3.22× | ||
| 15 | Peter Maffay | Music & Radio | 3.22× | ||
| 16 | Günther Jauch | Movies & TV | 2.88× | ||
| 17 | Der Tagesspiegel | News | 2.35× | ||
| 18 | ZDF | Movies & TV | 1.91× | ||
| 19 | Nature | Home & Garden | 1.69× | ||
| 20 | Tagesschau | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Spirituality | BALANCE | 1.55× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.82× |
Guido Cantz has an estimated audience of 520,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.7% of Guido Cantz fans are female, 29.3% are male, with an average age of 41.7 years.
Guido Cantz fans show strongest brand affinity for Hape Kerkeling (11.4×), Barbara Schöneberger (6.55×), and Michael Patrick Kelly (6.55×) over the country average.
Guido Cantz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Guido Cantz itself, the audience over-indexes on Barbara Schöneberger (6.55×), Michael Patrick Kelly (6.55×), Eckart von Hirschhausen (15.17×), and TV game shows (5.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Guido Cantz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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