Demeter Audience in United States

Demeter logo

Demeter has an estimated audience of 282,638 people in United States. 70.5% are female, 29.5% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Greek language, Quinceañera (telenovela), Mobile app, Child, Culture.

The average Demeter fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Greek language, Quinceañera (telenovela), Mobile app, with strongest over-indexing on Greek language (17.89× the country average). Demographically, the Demeter audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food

Demographics of Demeter fans

Demographic split for Demeter audience in United States
MetricValue
Female70.5%
Male29.5%
Average age36.3
Estimated audience size282,638

Audience persona

The typical Demeter fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Greek language.

Top regions in United States

Top regions ranked by reach for Demeter in United States
RegionReachAffinity
California35,2891.14×
Texas23,1290.95×
Florida19,0501×
New York16,8211.07×
Pennsylvania9,8841.04×
North Carolina8,5031×
Illinois8,4730.9×
Georgia8,2850.95×
Ohio8,0950.93×
Virginia7,3801.07×
Michigan7,3641×
Washington7,0261.24×
Arizona6,3841.11×
New Jersey6,0180.84×
Massachusetts5,5611×
Tennessee5,4610.96×
South Carolina5,4601.28×
Indiana5,2821.02×
Missouri4,6571.02×
Maryland4,5010.93×
Colorado4,3560.98×
Alabama4,3131.09×
Oregon3,8261.18×
Minnesota3,7150.92×
Wisconsin3,7070.87×
Kentucky3,6571.03×
Louisiana3,6561×
Oklahoma3,3941.08×
Utah2,7951.1×
Connecticut2,6410.93×
Nevada2,6360.96×
Arkansas2,3150.99×
Kansas2,2641.02×
Iowa2,2050.95×
Mississippi1,9500.84×
West Virginia1,6241.23×
Idaho1,4271.01×
New Mexico1,4161×
Nebraska1,3670.96×
Hawaii1,1400.94×
New Hampshire1,0870.98×
Maine1,0831.07×
Alaska8421.39×
Rhode Island7430.83×
Washington, District of Columbia7350.87×
Montana7140.91×
Delaware5930.76×
Vermont5881.18×
South Dakota5250.8×
North Dakota5210.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Demeter audience
BrandAffinityCategory
Greek language17.89×Politics & Society
Quinceañera (telenovela)6.97×Movies & TV
Mobile app2.51×Technology & Electronics
Child2.32×Kids & Family
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Learning2.53×Business & Career
Sales promotion2.43×Shopping
Bio Company164.94×Shopping
Gown4.05×Fashion & Accessoires
Food1.65×Food & Beverages
Education2.04×Business & Career
United States1.78×Travel & Leisure
Happiness2.1×Health
Fitness and wellness1.57×Sports
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Goddess movement82.33×
Family1.56×Kids & Family
Hair products2×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Demeter audience
TraitClusterScore
IndulgenceJOY1.87
Risk AppetiteTHRILL1.84
ExtroversionTHRILL1.67
Price SensitivityPREMIUM1.45
SpiritualityBALANCE1.44
Community OrientationOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Demeter
CountryShare
United States21.4%
Germany18.9%
Italy7.2%

See Demeter audiences in other countries

More Organic food audiences in United States

Frequently asked questions

How many fans does Demeter have in United States?

Demeter has an estimated audience of 282,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Demeter fans?

70.5% of Demeter fans are female, 29.5% are male, with an average age of 36.3 years.

Which brands do Demeter fans like most?

Demeter fans show strongest brand affinity for Greek language (17.89×), Quinceañera (telenovela) (6.97×), and Mobile app (2.51×) over the country average.

Where do Demeter fans live in United States?

Demeter fans in United States are most concentrated in California (reach 35,289), Texas (reach 23,129), and Florida (reach 19,050). These three regions account for the largest share of the active audience.

What other brands do Demeter fans also like?

Beyond Demeter itself, the audience over-indexes on Quinceañera (telenovela) (6.97×), Mobile app (2.51×), Child (2.32×), and Culture (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Demeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.