Rascasse Audience Intelligence

Demeter Audience in United States

A data profile of the people who buy, follow and care about Demeter in United States — modelled from more than twelve digital signal sources. Demeter has an estimated audience of 512,105 people in United States.

#2among Organic food in United States#419among NGO / Political Party in United States#1927in Food & Beverages

The average Demeter fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Greek language, Quinceañera (telenovela), Mobile app, with strongest over-indexing on Greek language (17.89× the country average).

Demographically, the Demeter audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Demeter fan in United States is more female, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Greek language.

Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Demeter profile in United States.

Audience size
512K
in United States
Gender
70.5%♀
29.5% male
Age
36.3
average years
Country rank
#36155
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Demeter fans

70.5% are female, 29.5% are male, average age 36.3.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Demeter audience in United States
MetricValue
Female70.5%
Male29.5%
Average age36.3
Estimated audience size512,105
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Demeter audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3930%
40-4919%
50+8%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Demeter audience comes from United States.

Worldwide audience distribution share by country for Demeter
CountryShare
United States26.4%
Germany19.3%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Demeter audience in United States is strongest.

Fig. 05

Top regions by affinity

Demeter fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.37×
02South Carolina~6K1.36×
03West Virginia~2K1.27×
04Vermont<1K1.16×
05Washington~6K1.14×
06Oregon~4K1.13×
07Kentucky~4K1.09×
08Utah~3K1.09×
09Nebraska~2K1.08×
10Idaho~2K1.07×
11Maine~1K1.07×
12California~30K1.06×
13Pennsylvania~10K1.06×
14Indiana~5K1.06×
15Alabama~4K1.06×
16Kansas~2K1.06×
17Oklahoma~3K1.05×
18North Dakota<1K1.05×
19Arizona~6K1.04×
20Missouri~5K1.03×
21New Hampshire~1K1.03×
22Virginia~7K1.02×
23North Carolina~9K1.01×
24New Mexico~1K1.01×
25South Dakota<1K1.01×
26Arkansas~2K1.00×
27Michigan~7K0.99×
28Montana<1K0.99×
29Ohio~9K0.98×
30Massachusetts~5K0.98×
31Iowa~2K0.96×
32Hawaii~1K0.96×
33New York~20K0.95×
34Louisiana~3K0.95×
35Nevada~3K0.92×
36Florida~20K0.91×
37Georgia~8K0.91×
38Tennessee~5K0.91×
39Connecticut~3K0.91×
40Mississippi~2K0.91×
41Illinois~8K0.90×
42Colorado~4K0.90×
43Rhode Island<1K0.89×
44Wisconsin~4K0.88×
45Texas~20K0.87×
46New Jersey~6K0.87×
47Maryland~4K0.86×
48Minnesota~3K0.86×
49Washington, District of Columbia<1K0.82×
50Delaware<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Demeter, United States
0.80×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Demeter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Demeter audience
#·InterestCategoryAffinity×
01Bio CompanyShopping164.94×
02Goddess movementTopic82.33×
03Greek languagePolitics & Society17.89×
04Quinceañera (telenovela)Movies & TV6.97×
05GownFashion & Accessoires4.05×
06LearningBusiness & Career2.53×
07Mobile appTechnology & Electronics2.51×
08Sales promotionShopping2.43×
09ChildKids & Family2.32×
10CultureLiterature2.10×
11HappinessHealth2.10×
12EducationBusiness & Career2.04×
13WomanKids & Family2.00×
14Hair productsBeauty & Wellness2.00×
15United StatesTravel & Leisure1.78×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18FoodFood & Beverages1.65×
19Fitness and wellnessSports1.57×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Demeter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Demeter audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.66×
MindfulnessBALANCE1.63×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Demeter audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Sports ActivityPOWER0.91×
Quality AwarenessPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Demeter have in United States?

Demeter has an estimated audience of 512,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Demeter fans?

70.5% of Demeter fans are female, 29.5% are male, with an average age of 36.3 years.

03

Which brands do Demeter fans like most?

Demeter fans show strongest brand affinity for Greek language (17.89×), Quinceañera (telenovela) (6.97×), and Mobile app (2.51×) over the country average.

04

Where do Demeter fans live in United States?

Demeter fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Demeter fans also like?

Beyond Demeter itself, the audience over-indexes on Quinceañera (telenovela) (6.97×), Mobile app (2.51×), Child (2.32×), and Culture (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Organic food audiences in United States

See Demeter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Demeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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