Organic Valley Audience in United States

Organic Valley logo

Organic Valley has an estimated audience of 1,153,630 people in United States. 64.0% are female, 36.0% are male, average age 41.6. Top regions: Wisconsin, California, New York. Top brand affinities: Governor of Michigan, Goop, Hibachi, Wok, headspace.

The average Organic Valley fan in United States is 41.6 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, New York. Top brand affinities include Governor of Michigan, Goop, Hibachi, with strongest over-indexing on Governor of Michigan (12.56× the country average). Demographically, the Organic Valley audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food

Demographics of Organic Valley fans

Demographic split for Organic Valley audience in United States
MetricValue
Female64.0%
Male36.0%
Average age41.6
Estimated audience size1,153,630

Audience persona

The typical Organic Valley fan in United States is more female, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Organic Valley in United States
RegionReachAffinity
Wisconsin157,0589.05×
California115,9250.91×
New York83,6661.3×
Florida78,2631×
Texas63,3010.64×
Illinois57,3851.49×
Minnesota43,8632.65×
Pennsylvania32,0120.82×
Washington30,7821.33×
Ohio28,2310.79×
New Jersey28,1640.96×
Georgia28,0170.79×
North Carolina26,2430.76×
Massachusetts25,2441.11×
Michigan23,1390.77×
Oregon21,9171.66×
Virginia21,3720.76×
Colorado18,0260.99×
Arizona15,5060.66×
Tennessee14,2540.62×
Maryland13,9350.7×
Indiana13,5730.64×
Iowa13,4951.42×
Missouri12,5190.67×
South Carolina10,6140.61×
Connecticut9,7680.84×
Alabama8,1820.51×
Kentucky7,4870.52×
Louisiana7,0320.47×
Nevada6,1560.55×
Arkansas6,1480.65×
Oklahoma6,0120.47×
Utah5,8580.57×
Kansas5,0620.56×
Idaho4,6300.8×
New Hampshire4,5150.99×
Vermont4,1972.07×
Maine4,1721.01×
Mississippi3,6720.39×
Hawaii3,6000.73×
Nebraska3,1980.55×
Washington, District of Columbia3,1190.9×
New Mexico2,7140.47×
Rhode Island2,4120.66×
Montana2,1300.67×
South Dakota2,1020.79×
West Virginia2,0990.39×
Delaware1,4950.47×
Alaska1,3960.57×
Wyoming1,3200.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic Valley audience
BrandAffinityCategory
Governor of Michigan12.56×Politics & Society
Goop8.96×Internet & Social Media
Hibachi11.21×Food & Beverages
Wok9.05×Food & Beverages
headspace12.33×Health
Cherish (group)13.77×Music & Radio
Google Home8.08×Technology & Electronics
Grace Slick10.34×Music & Radio
El Paso County, Colorado15.11×Travel & Leisure
Grinch4.71×Movies & TV
Vocal harmony4.6×Music & Radio
Fairy godmother7.14×Literature
Guitarist (magazine)9.51×Music & Radio
TV Fanatic8.57×Movies & TV
Ira Glass13.29×Music & Radio
Regional styles of Mexican music2.17×Music & Radio
Hipster7.09×Politics & Society
Mathcore5.8×Music & Radio
Kansas1.85×Travel & Leisure
No Escape (1994 film)8.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic Valley audience
TraitClusterScore
Healthy LifestyleBALANCE2.04
SustainabilityBALANCE1.66
Design AffinityPREMIUM1.66
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.6
Price SensitivityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Organic Valley
CountryShare
United States93.3%
Poland1.4%
Mexico0.6%

See Organic Valley audiences in other countries

More Organic food audiences in United States

Frequently asked questions

How many fans does Organic Valley have in United States?

Organic Valley has an estimated audience of 1,153,630 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Organic Valley fans?

64.0% of Organic Valley fans are female, 36.0% are male, with an average age of 41.6 years.

Which brands do Organic Valley fans like most?

Organic Valley fans show strongest brand affinity for Governor of Michigan (12.56×), Goop (8.96×), and Hibachi (11.21×) over the country average.

Where do Organic Valley fans live in United States?

Organic Valley fans in United States are most concentrated in Wisconsin (reach 157,058), California (reach 115,925), and New York (reach 83,666). These three regions account for the largest share of the active audience.

What other brands do Organic Valley fans also like?

Beyond Organic Valley itself, the audience over-indexes on Goop (8.96×), Hibachi (11.21×), Wok (9.05×), and headspace (12.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.