Rascasse Audience Intelligence

Organic Valley Audience in United States

A data profile of the people who buy, follow and care about Organic Valley in United States — modelled from more than twelve digital signal sources. Organic Valley has an estimated audience of 1,156,555 people in United States.

#1among Organic food in United States#177among NGO / Political Party in United States#1219in Food & Beverages

The average Organic Valley fan in United States is 41.6 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Florida.

Top brand affinities include White wine, Trader Joe's, Organic food, with strongest over-indexing on White wine (6.83× the country average).

Demographically, the Organic Valley audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic Valley fan in United States is more female, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic Valley profile in United States.

Audience size
1.2M
in United States
Gender
64.0%♀
36.0% male
Age
41.6
average years
Country rank
#21418
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic Valley fans

64.0% are female, 36.0% are male, average age 41.6.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Organic Valley audience in United States
MetricValue
Female64.0%
Male36.0%
Average age41.6
Estimated audience size1,156,555
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Organic Valley audience in United States
Age bracketShare%
16-199%
20-2922%
30-3925%
40-4923%
50+21%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Organic Valley audience comes from United States.

Worldwide audience distribution share by country for Organic Valley
CountryShare
United States93.3%
Poland1.4%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic Valley fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K8.00×
02Minnesota~40K2.39×
03Vermont~3K1.50×
04Oregon~20K1.42×
05Illinois~50K1.38×
06Iowa~10K1.26×
07Washington~30K1.25×
08New York~80K1.22×
09Massachusetts~20K1.06×
10Florida~80K1.03×
11New Hampshire~5K1.03×
12Maine~4K0.98×
13New Jersey~30K0.96×
14Colorado~20K0.94×
15Connecticut~10K0.94×
16Rhode Island~3K0.93×
17South Dakota~2K0.93×
18North Dakota~2K0.93×
19Washington, District of Columbia~3K0.92×
20Montana~3K0.92×
21Alaska~2K0.92×
22Idaho~5K0.90×
23California~100K0.88×
24Hawaii~4K0.88×
25Delaware~3K0.88×
26Pennsylvania~30K0.84×
27Michigan~30K0.84×
28Nebraska~5K0.84×
29West Virginia~5K0.84×
30Ohio~30K0.83×
31Georgia~30K0.83×
32Arkansas~8K0.83×
33Virginia~20K0.82×
34Maryland~20K0.81×
35New Mexico~5K0.81×
36North Carolina~30K0.80×
37Alabama~10K0.80×
38Louisiana~10K0.79×
39Mississippi~7K0.79×
40Kansas~7K0.79×
41Indiana~20K0.78×
42Missouri~10K0.78×
43South Carolina~10K0.77×
44Utah~8K0.76×
45Kentucky~10K0.75×
46Nevada~8K0.75×
47Tennessee~20K0.73×
48Oklahoma~9K0.73×
49Arizona~20K0.72×
50Texas~70K0.70×
Fig. 06

Affinity by region

Affinity by region — Organic Valley, United States
0.70×1.00×8.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic Valley audience
#·InterestCategoryAffinity×
01White wineFood & Beverages6.83×
02PeanutsLiterature6.62×
03The Fresh MarketShopping5.76×
04Red wineFood & Beverages5.09×
05Kate HudsonMovies & TV4.82×
06Sustainable energyHome & Garden3.54×
07Food LionShopping3.13×
08PhilanthropyArts & Culture3.02×
09Renewable energyBusiness & Career2.89×
10Summer vacationTravel & Leisure2.72×
11Organic foodFood & Beverages2.49×
12Trader Joe'sShopping2.39×
13Sprouts Farmers MarketShopping2.39×
14MilkFood & Beverages2.36×
15Organic farmingFood & Beverages2.35×
16SupermarketShopping1.97×
17Planet FitnessSports1.67×
18KrogerFood & Beverages1.67×
19IKEAHome & Garden1.66×
20Target CorporationShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic Valley audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.84×
Healthy LifestyleBALANCE1.71×
IndulgenceJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic Valley audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
PatriotismCONSERVATISM0.91×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic Valley have in United States?

Organic Valley has an estimated audience of 1,156,555 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Organic Valley fans?

64.0% of Organic Valley fans are female, 36.0% are male, with an average age of 41.6 years.

03

Which brands do Organic Valley fans like most?

Organic Valley fans show strongest brand affinity for White wine (6.83×), Trader Joe's (2.39×), and Organic food (2.49×) over the country average.

04

Where do Organic Valley fans live in United States?

Organic Valley fans in United States are most concentrated in Wisconsin (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Organic Valley fans also like?

Beyond Organic Valley itself, the audience over-indexes on Trader Joe's (2.39×), Organic food (2.49×), Red wine (5.09×), and Philanthropy (3.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Organic food audiences in United States

See Organic Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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