Rascasse Audience Intelligence

Sputnik (news agency) Target Market in United States

A data profile of the people who buy, follow and care about Sputnik (news agency) in United States — modelled from more than twelve digital signal sources. Sputnik (news agency) has an estimated audience of 639,771 people in United States.

#3259among Brand in United States#254in News

The average Sputnik (news agency) fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include RT (TV network), Al Jazeera, Al Arabiya, with strongest over-indexing on RT (TV network) (28.91× the country average).

Demographically, the Sputnik (news agency) audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sputnik (news agency) fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for RT (TV network).

Category: News · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sputnik (news agency) profile in United States.

Audience size
640K
in United States
Gender
27.1%♀
72.9% male
Age
42.5
average years
Country rank
#31594
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sputnik (news agency)

27.1% are female, 72.9% are male, average age 42.5.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Sputnik (news agency) audience in United States
MetricValue
Female27.1%
Male72.9%
Average age42.5
Estimated audience size639,771
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Sputnik (news agency) audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Sputnik (news agency) audience comes from United States.

Worldwide audience distribution share by country for Sputnik (news agency)
CountryShare
United States11.1%
Germany10.4%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sputnik (news agency) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sputnik (news agency) customers by region in United States
#RegionReachAffinity×
01Colorado~60K6.09×
02Texas~60K1.19×
03Virginia~20K1.17×
04North Carolina~20K1.07×
05Idaho~3K1.06×
06New Mexico~3K1.04×
07Kansas~5K1.03×
08Alabama~9K1.02×
09Georgia~20K1.00×
10Arizona~10K0.97×
11North Dakota~1K0.96×
12California~60K0.95×
13Missouri~9K0.95×
14Wisconsin~9K0.95×
15Utah~5K0.94×
16Arkansas~5K0.94×
17Nebraska~3K0.94×
18Montana~2K0.94×
19South Dakota~1K0.94×
20Pennsylvania~20K0.93×
21New Hampshire~2K0.93×
22Alaska~1K0.93×
23Ohio~20K0.92×
24New Jersey~10K0.91×
25Washington~10K0.91×
26South Carolina~8K0.91×
27Minnesota~8K0.91×
28Kentucky~7K0.91×
29Oklahoma~6K0.91×
30Vermont<1K0.91×
31Illinois~20K0.90×
32Oregon~6K0.89×
33Michigan~10K0.88×
34Indiana~10K0.88×
35Louisiana~7K0.88×
36Iowa~4K0.88×
37Maine~2K0.88×
38Washington, District of Columbia~2K0.88×
39Connecticut~5K0.85×
40Mississippi~4K0.85×
41West Virginia~2K0.85×
42New York~30K0.83×
43Maryland~9K0.83×
44Tennessee~10K0.82×
45Florida~30K0.81×
46Delaware~1K0.81×
47Massachusetts~10K0.80×
48Rhode Island~2K0.80×
49Nevada~5K0.78×
50Hawaii~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Sputnik (news agency), United States
0.74×1.00×6.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sputnik (news agency) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sputnik (news agency) audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV55.40×
02Al JazeeraMovies & TV36.93×
03Julian AssangePolitics & Society29.69×
04RT (TV network)Movies & TV28.91×
05Burj KhalifaTravel & Leisure24.54×
06TunisiaTravel & Leisure16.74×
07OmanTravel & Leisure13.76×
08Arabic coffeeFood & Beverages12.12×
09Red SeaTravel & Leisure9.72×
10Sustainable energyHome & Garden7.19×
11Web serverTechnology & Electronics7.09×
12Renewable energyBusiness & Career6.11×
13Chat roomInternet & Social Media5.58×
14Solar energyHome & Garden4.13×
15Weather forecastingHome & Garden3.93×
16FedExBusiness & Career3.59×
17Apple TVMovies & TV3.20×
18Vehicle insuranceCars & Mobility2.95×
19Mortgage loansBusiness & Career2.87×
20RadioTechnology & Electronics2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sputnik (news agency) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sputnik (news agency) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.72×
SustainabilityBALANCE2.07×
Quality AwarenessPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sputnik (news agency) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
ExtroversionTHRILL0.62×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sputnik (news agency)'s target market in United States?

Sputnik (news agency)'s target market in United States covers an estimated 639,771 people, concentrated in California and Texas.

02

What is the gender split and age of Sputnik (news agency) customers?

27.1% of the Sputnik (news agency) audience are female, 72.9% are male, with an average age of 42.5 years.

03

Which brands do Sputnik (news agency) fans like most?

Sputnik (news agency) fans show strongest brand affinity for RT (TV network) (28.91×), Al Jazeera (36.93×), and Al Arabiya (55.4×) over the country average.

04

Where do Sputnik (news agency) fans live in United States?

Sputnik (news agency) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Colorado (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sputnik (news agency) fans also like?

Beyond Sputnik (news agency) itself, the audience over-indexes on Al Jazeera (36.93×), Al Arabiya (55.4×), Sustainable energy (7.19×), and Renewable energy (6.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Sputnik (news agency) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sputnik (news agency). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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