Sputnik (news agency) Audience in United States

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Sputnik (news agency) has an estimated audience of 611,735 people in United States. 27.1% are female, 72.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Minnesota, EShakti, Laneige, La Opinión.

The average Sputnik (news agency) fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Minnesota, EShakti, with strongest over-indexing on Nationality (5.61× the country average). Demographically, the Sputnik (news agency) audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Brand

Demographics of Sputnik (news agency) fans

Demographic split for Sputnik (news agency) audience in United States
MetricValue
Female27.1%
Male72.9%
Average age42.5
Estimated audience size611,735

Audience persona

The typical Sputnik (news agency) fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sputnik (news agency) in United States
RegionReachAffinity
California75,5611.12×
Texas63,9651.22×
Florida42,2201.02×
Colorado39,1034.06×
New York37,9751.11×
Virginia20,7001.39×
Illinois20,6331.01×
Georgia19,9891.06×
North Carolina19,6861.07×
Pennsylvania18,5400.9×
Ohio17,3120.92×
New Jersey17,1801.1×
Michigan15,3980.96×
Washington13,2481.08×
Arizona13,1091.05×
Massachusetts12,2001.01×
Tennessee10,4760.85×
Maryland9,9670.95×
Missouri9,9191.01×
Indiana9,9160.89×
Wisconsin9,4381.03×
Alabama8,5721×
South Carolina8,4680.92×
Minnesota8,3710.96×
Oregon7,5041.07×
Kentucky7,0920.92×
Oklahoma6,2340.92×
Louisiana6,1360.78×
Connecticut5,5380.9×
Nevada5,3550.91×
Utah5,2050.95×
Kansas4,4000.91×
Mississippi4,2460.84×
Iowa4,0270.8×
Arkansas3,8500.76×
Idaho3,1701.03×
New Mexico3,0821×
Nebraska2,4700.81×
Washington, District of Columbia2,2461.22×
West Virginia2,1920.77×
New Hampshire2,0370.85×
Hawaii2,0290.77×
Maine1,9230.88×
Montana1,5050.89×
Rhode Island1,4990.77×
North Dakota1,2120.96×
Alaska1,0390.79×
South Dakota1,0270.73×
Vermont9280.86×
Delaware9100.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sputnik (news agency) audience
BrandAffinityCategory
Nationality5.61×Politics & Society
Minnesota2.36×Travel & Leisure
EShakti14.28×Shopping
Laneige7.13×Beauty & Wellness
La Opinión9.15×News
Eminönü48.78×Travel & Leisure
Litter box1.59×Pets & Animals
Tail lift11.64×Cars & Mobility
Penn & Teller4.69×Movies & TV
Panama1.69×Travel & Leisure
Dental hygienist2.91×Health
edureka14.06×Business & Career
N1 road (South Africa)1.57×Travel & Leisure
Italian Market, Philadelphia5.01×
Sears1.51×Shopping
La Prensa (Honduras)4.39×News
Stucco2.22×Home & Garden
Magazine (band)2.23×Music & Radio
Atkins diet1.72×Health
Buying a House2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sputnik (news agency) audience
TraitClusterScore
PatriotismCONSERVATISM2.43
SpiritualityBALANCE1.64
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.62
Urban LifestyleOPEN1.59
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Sputnik (news agency)
CountryShare
United States10.9%
Germany10.8%
Brazil9.8%

See Sputnik (news agency) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Sputnik (news agency) have in United States?

Sputnik (news agency) has an estimated audience of 611,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Sputnik (news agency) fans?

27.1% of Sputnik (news agency) fans are female, 72.9% are male, with an average age of 42.5 years.

Which brands do Sputnik (news agency) fans like most?

Sputnik (news agency) fans show strongest brand affinity for Nationality (5.61×), Minnesota (2.36×), and EShakti (14.28×) over the country average.

Where do Sputnik (news agency) fans live in United States?

Sputnik (news agency) fans in United States are most concentrated in California (reach 75,561), Texas (reach 63,965), and Florida (reach 42,220). These three regions account for the largest share of the active audience.

What other brands do Sputnik (news agency) fans also like?

Beyond Sputnik (news agency) itself, the audience over-indexes on Minnesota (2.36×), EShakti (14.28×), Laneige (7.13×), and La Opinión (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sputnik (news agency). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.