Rascasse Audience Intelligence

Neues Deutschland Audience in Germany

A data profile of the people who buy, follow and care about Neues Deutschland in Germany — modelled from more than twelve digital signal sources. Neues Deutschland has an estimated audience of 387,842 people in Germany.

#78among Newspaper in Germany#476among Website / Newspaper / Magazine in Germany#166in News

The average Neues Deutschland fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Tichys Einblick, Che Guevara, Junge Welt, with strongest over-indexing on Tichys Einblick (13.9× the country average).

Demographically, the Neues Deutschland audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neues Deutschland fan in Germany is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Tichys Einblick.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neues Deutschland profile in Germany.

Audience size
388K
in Germany
Gender
45.6%♀
54.4% male
Age
41.4
average years
Country rank
#14366
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Neues Deutschland

45.6% are female, 54.4% are male, average age 41.4.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Neues Deutschland audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age41.4
Estimated audience size387,842
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Neues Deutschland audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4922%
50+28%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Neues Deutschland audience comes from Germany.

Worldwide audience distribution share by country for Neues Deutschland
CountryShare
Germany26.4%
China11.4%
Bangladesh2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neues Deutschland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neues Deutschland fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.45×
02Mecklenburg-Vorpommern~10K1.85×
03Brandenburg~20K1.76×
04Sachsen~30K1.29×
05Hamburg~10K1.10×
06Thüringen~10K1.04×
07Bremen~4K1.04×
08Sachsen-Anhalt~10K0.97×
09Schleswig-Holstein~10K0.80×
10Niedersachsen~30K0.76×
11Hessen~20K0.67×
12Nordrhein-Westfalen~50K0.59×
13Saarland~3K0.54×
14Baden-Württemberg~30K0.53×
15Rheinland-Pfalz~10K0.51×
16Bayern~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Neues Deutschland, Germany
0.49×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neues Deutschland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neues Deutschland audience
#·InterestCategoryAffinity×
01VoltHome & Garden26.02×
02Che GuevaraPolitics & Society25.61×
03Sputnik (news agency)News24.95×
04Junge WeltNews24.34×
05Grassroots democracyPolitics & Society23.41×
06Eva HermanMovies & TV18.08×
07Der StandardNews16.77×
08Sahra WagenknechtPolitics & Society16.09×
09Freedom of thoughtPolitics & Society14.33×
10Tichys EinblickPolitics & Society13.90×
11RT (TV network)Movies & TV13.24×
12Christian LindnerPolitics & Society12.63×
13Gregor GysiPolitics & Society11.60×
14The Epoch TimesNews9.98×
15Junge FreiheitNews9.93×
16Heidi ReichinnekPolitics & Society8.16×
17PleitetickerNews6.73×
18Achse des GutenNews5.91×
19TagesschauMovies & TV3.35×
20BildNews2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neues Deutschland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neues Deutschland audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
SustainabilityBALANCE1.84×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neues Deutschland audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.82×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neues Deutschland have in Germany?

Neues Deutschland has an estimated audience of 387,842 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Neues Deutschland fans?

45.6% of Neues Deutschland fans are female, 54.4% are male, with an average age of 41.4 years.

03

Which brands do Neues Deutschland fans like most?

Neues Deutschland fans show strongest brand affinity for Tichys Einblick (13.9×), Che Guevara (25.61×), and Junge Welt (24.34×) over the country average.

04

Where do Neues Deutschland fans live in Germany?

Neues Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Berlin (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Neues Deutschland fans also like?

Beyond Neues Deutschland itself, the audience over-indexes on Che Guevara (25.61×), Junge Welt (24.34×), Sahra Wagenknecht (16.09×), and Junge Freiheit (9.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Neues Deutschland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neues Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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