Neues Deutschland Audience in Germany
Neues Deutschland has an estimated audience of 284,656 people in Germany. 45.6% are female, 54.4% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Tichys Einblick, Che Guevara, Sahra Wagenknecht, Sputnik (news agency), Pleiteticker.
The average Neues Deutschland fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Tichys Einblick, Che Guevara, Sahra Wagenknecht, with strongest over-indexing on Tichys Einblick (13.9× the country average). Demographically, the Neues Deutschland audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Neues Deutschland fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.4 |
| Estimated audience size | 284,656 |
Audience persona
The typical Neues Deutschland fan in Germany is balanced, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Tichys Einblick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,424 | 0.63× |
| Berlin | 43,886 | 2.48× |
| Bayern | 30,944 | 0.49× |
| Baden-Württemberg | 29,900 | 0.55× |
| Niedersachsen | 29,741 | 0.77× |
| Sachsen | 22,464 | 1.16× |
| Brandenburg | 22,280 | 1.82× |
| Hessen | 18,663 | 0.62× |
| Mecklenburg-Vorpommern | 13,821 | 1.83× |
| Schleswig-Holstein | 11,336 | 0.8× |
| Sachsen-Anhalt | 10,731 | 1.05× |
| Hamburg | 10,097 | 1.13× |
| Thüringen | 9,885 | 0.98× |
| Rheinland-Pfalz | 8,656 | 0.44× |
| Bremen | 3,137 | 0.93× |
| Saarland | 1,621 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tichys Einblick | 13.9× | Politics & Society |
| Che Guevara | 25.61× | Politics & Society |
| Sahra Wagenknecht | 16.09× | Politics & Society |
| Sputnik (news agency) | 24.95× | News |
| Pleiteticker | 6.73× | News |
| Tagesschau | 3.35× | Movies & TV |
| RT (TV network) | 13.24× | Movies & TV |
| Der Standard | 16.77× | News |
| The Epoch Times | 9.98× | News |
| Christian Lindner | 12.63× | Politics & Society |
| Achse des Guten | 5.91× | News |
| Volt | 26.02× | Home & Garden |
| Bild | 2.47× | News |
| Eva Herman | 18.08× | Movies & TV |
| Spiegel Online | 2.7× | News |
| Grassroots democracy | 23.41× | Politics & Society |
| Heidi Reichinnek | 8.16× | Politics & Society |
| Freedom of thought | 14.33× | Politics & Society |
| Der Freitag | 18.09× | News |
| Gregor Gysi | 11.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.98 |
| LGBTQ+ Identity | OPEN | 1.79 |
| Pet Ownership | JOY | 1.56 |
| Individualism | JOY | 1.54 |
| Need for Security | CONSERVATISM | 1.54 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.6% |
| China | 12.7% |
| Bangladesh | 3.1% |
See Neues Deutschland audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Neues Deutschland have in Germany?
Neues Deutschland has an estimated audience of 284,656 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Neues Deutschland fans?
45.6% of Neues Deutschland fans are female, 54.4% are male, with an average age of 41.4 years.
Which brands do Neues Deutschland fans like most?
Neues Deutschland fans show strongest brand affinity for Tichys Einblick (13.9×), Che Guevara (25.61×), and Sahra Wagenknecht (16.09×) over the country average.
Where do Neues Deutschland fans live in Germany?
Neues Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,424), Berlin (reach 43,886), and Bayern (reach 30,944). These three regions account for the largest share of the active audience.
What other brands do Neues Deutschland fans also like?
Beyond Neues Deutschland itself, the audience over-indexes on Che Guevara (25.61×), Sahra Wagenknecht (16.09×), Sputnik (news agency) (24.95×), and Pleiteticker (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neues Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.