A data profile of the people who buy, follow and care about Eva Herman in Germany — modelled from more than twelve digital signal sources. Eva Herman has an estimated audience of 468,363 people in Germany.
The average Eva Herman fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Tagesschau, Sahra Wagenknecht, Che Guevara, with strongest over-indexing on Tagesschau (6.4× the country average).
Demographically, the Eva Herman audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eva Herman fan in Germany is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Eva Herman profile in Germany.
40.0% are female, 60.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 42.5 |
| Estimated audience size | 468,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Eva Herman audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.3% |
| Austria | 2.1% |
| Switzerland | 1.5% |
Where the Eva Herman audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.41× | |
| 02 | Niedersachsen | ~60K | 1.32× | |
| 03 | Sachsen | ~30K | 1.22× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.22× | |
| 05 | Hamburg | ~10K | 1.09× | |
| 06 | Thüringen | ~10K | 1.06× | |
| 07 | Brandenburg | ~10K | 1.05× | |
| 08 | Sachsen-Anhalt | ~10K | 0.96× | |
| 09 | Bremen | ~4K | 0.90× | |
| 10 | Nordrhein-Westfalen | ~90K | 0.89× | |
| 11 | Saarland | ~5K | 0.86× | |
| 12 | Bayern | ~60K | 0.85× | |
| 13 | Berlin | ~20K | 0.84× | |
| 14 | Hessen | ~30K | 0.83× | |
| 15 | Rheinland-Pfalz | ~20K | 0.81× | |
| 16 | Baden-Württemberg | ~50K | 0.78× |
The strongest cross-interests of the Eva Herman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom Party of Austria | Politics & Society | 39.69× | ||
| 02 | Vladimir Lenin | Politics & Society | 34.74× | ||
| 03 | Che Guevara | Politics & Society | 27.38× | ||
| 04 | Sahra Wagenknecht | Politics & Society | 20.87× | ||
| 05 | Neues Deutschland | News | 18.08× | ||
| 06 | Jutarnji list | News | 12.27× | ||
| 07 | The Epoch Times | News | 12.13× | ||
| 08 | Der Tagesspiegel | News | 8.61× | ||
| 09 | Voting | Politics & Society | 8.07× | ||
| 10 | Heath Ledger | Movies & TV | 7.09× | ||
| 11 | Junge Freiheit | News | 6.71× | ||
| 12 | IHF World Women's Handball Championship | Sports | 6.53× | ||
| 13 | Tagesschau | Movies & TV | 6.40× | ||
| 14 | Political science | Business & Career | 5.94× | ||
| 15 | Focus | News | 5.51× | ||
| 16 | FC St. Pauli | Sports | 4.91× | ||
| 17 | GMX Mail | Internet & Social Media | 4.06× | ||
| 18 | Markus Lanz | Movies & TV | 4.02× | ||
| 19 | Hugendubel | Shopping | 3.04× | ||
| 20 | ZDF | Movies & TV | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Need for Security | CONSERVATISM | 1.96× | |
| Individualism | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Sports Activity | POWER | 0.73× | |
| Design Affinity | PREMIUM | 0.74× |
Eva Herman has an estimated audience of 468,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
40.0% of Eva Herman fans are female, 60.0% are male, with an average age of 42.5 years.
Eva Herman fans show strongest brand affinity for Tagesschau (6.4×), Sahra Wagenknecht (20.87×), and Che Guevara (27.38×) over the country average.
Eva Herman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Eva Herman itself, the audience over-indexes on Sahra Wagenknecht (20.87×), Che Guevara (27.38×), Freedom Party of Austria (39.69×), and Der Tagesspiegel (8.61×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Eva Herman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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