Volt Audience in Germany
Volt has an estimated audience of 270,219 people in Germany. 32.6% are female, 67.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Etuovi.com, Progressive rock, Final Fantasy VII (Famicom), Faun (band), KLIX (AM).
The average Volt fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Etuovi.com, Progressive rock, Final Fantasy VII (Famicom), with strongest over-indexing on Etuovi.com (72.94× the country average). Demographically, the Volt audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Volt fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 38.6 |
| Estimated audience size | 270,219 |
Audience persona
The typical Volt fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Etuovi.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,007 | 1.12× |
| Bayern | 44,504 | 1.02× |
| Baden-Württemberg | 43,972 | 1.19× |
| Niedersachsen | 28,481 | 1.09× |
| Hessen | 21,171 | 1.03× |
| Berlin | 17,423 | 1.44× |
| Sachsen | 13,119 | 0.99× |
| Rheinland-Pfalz | 12,319 | 0.91× |
| Schleswig-Holstein | 10,477 | 1.08× |
| Hamburg | 9,546 | 1.56× |
| Brandenburg | 6,575 | 0.78× |
| Sachsen-Anhalt | 4,879 | 0.7× |
| Thüringen | 4,845 | 0.7× |
| Mecklenburg-Vorpommern | 3,849 | 0.75× |
| Bremen | 2,260 | 0.98× |
| Saarland | 2,188 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Etuovi.com | 72.94× | Home & Garden |
| Progressive rock | 4.27× | Music & Radio |
| Final Fantasy VII (Famicom) | 25.71× | Games |
| Faun (band) | 5.55× | Music & Radio |
| KLIX (AM) | 2.97× | Music & Radio |
| Loincloth | 3.35× | Fashion & Accessoires |
| Stradivarius | 1.77× | Shopping |
| Video izle | 3.58× | |
| Israel | 2.05× | Travel & Leisure |
| Urban Outfitters | 1.55× | Shopping |
| Natural rubber | 1.91× | Cars & Mobility |
| Snow White (Fables) | 1.78× | Literature |
| Corona (band) | 1.64× | Music & Radio |
| Neon Genesis Evangelion (manga) | 4.31× | Literature |
| Home Delivery | 1.64× | Food & Beverages |
| Alaska | 2.07× | Travel & Leisure |
| Kodi (software) | 1.66× | Technology & Electronics |
| MK | 1.65× | Music & Radio |
| Graham Greene (actor) | 2.25× | |
| Esra Erol | 3.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Early Adopter Mentality | POWER | 1.42 |
| Indulgence | JOY | 1.39 |
| Community Orientation | OPEN | 1.38 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Thailand | 6.7% |
| Ukraine | 6.5% |
See Volt audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Volt have in Germany?
Volt has an estimated audience of 270,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volt fans?
32.6% of Volt fans are female, 67.4% are male, with an average age of 38.6 years.
Which brands do Volt fans like most?
Volt fans show strongest brand affinity for Etuovi.com (72.94×), Progressive rock (4.27×), and Final Fantasy VII (Famicom) (25.71×) over the country average.
Where do Volt fans live in Germany?
Volt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,007), Bayern (reach 44,504), and Baden-Württemberg (reach 43,972). These three regions account for the largest share of the active audience.
What other brands do Volt fans also like?
Beyond Volt itself, the audience over-indexes on Progressive rock (4.27×), Final Fantasy VII (Famicom) (25.71×), Faun (band) (5.55×), and KLIX (AM) (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.