Rascasse Audience Intelligence

Volt Audience in Germany

A data profile of the people who buy, follow and care about Volt in Germany — modelled from more than twelve digital signal sources. Volt has an estimated audience of 270,219 people in Germany.

#6514among Topic in Germany#888in Home & Garden

The average Volt fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Terre des hommes, The Epoch Times, Der Freitag, with strongest over-indexing on Terre des hommes (277.62× the country average).

Demographically, the Volt audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volt fan in Germany is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Terre des hommes.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volt profile in Germany.

Audience size
270K
in Germany
Gender
32.6%♀
67.4% male
Age
38.6
average years
Country rank
#18710
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volt fans

32.6% are female, 67.4% are male, average age 38.6.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Volt audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age38.6
Estimated audience size270,219
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Volt audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Volt audience comes from Germany.

Worldwide audience distribution share by country for Volt
CountryShare
United States18.7%
Thailand6.7%
Ukraine6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.54×
02Berlin~20K1.40×
03Baden-Württemberg~40K1.17×
04Nordrhein-Westfalen~60K1.09×
05Schleswig-Holstein~10K1.07×
06Niedersachsen~30K1.06×
07Hessen~20K1.05×
08Bremen~2K1.03×
09Bayern~40K1.02×
10Sachsen~10K0.98×
11Rheinland-Pfalz~10K0.93×
12Brandenburg~7K0.79×
13Mecklenburg-Vorpommern~4K0.77×
14Thüringen~5K0.73×
15Sachsen-Anhalt~5K0.72×
16Saarland~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Volt, Germany
0.71×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volt audience
#·InterestCategoryAffinity×
01Terre des hommesPolitics & Society277.62×
02Anne Frank HousePolitics & Society82.44×
03Biodegradable plasticPolitics & Society63.58×
04Der FreitagNews53.81×
05Corruption awarenessPolitics & Society35.54×
06Human Rights WatchPolitics & Society35.14×
07Neues DeutschlandNews26.02×
08The Epoch TimesNews25.52×
09Bike rentalCars & Mobility24.65×
10Patti SmithMusic & Radio20.00×
11Opel ZafiraCars & Mobility14.03×
12Environmental protectionPolitics & Society11.70×
13Aegean AirlinesTravel & Leisure9.79×
14Kate BushMusic & Radio9.28×
15Cillian MurphyMovies & TV8.84×
16Elle FanningMovies & TV8.54×
17Sustainable consumptionFood & Beverages7.81×
18Local bike shopSports5.92×
19TagesschauMovies & TV2.46×
20NatureHome & Garden2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volt audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
Urban LifestyleOPEN1.39×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volt audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.68×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volt have in Germany?

Volt has an estimated audience of 270,219 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volt fans?

32.6% of Volt fans are female, 67.4% are male, with an average age of 38.6 years.

03

Which brands do Volt fans like most?

Volt fans show strongest brand affinity for Terre des hommes (277.62×), The Epoch Times (25.52×), and Der Freitag (53.81×) over the country average.

04

Where do Volt fans live in Germany?

Volt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Volt fans also like?

Beyond Volt itself, the audience over-indexes on The Epoch Times (25.52×), Der Freitag (53.81×), Anne Frank House (82.44×), and Biodegradable plastic (63.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Volt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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