Rascasse Audience Intelligence

Volt Audience in United States

Name: Volt — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Volt in United States — modelled from more than twelve digital signal sources. Volt has an estimated audience of 1,812,985 people in United States.

#6654among Topic in United States #846in Home & Garden

The average Volt fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Google Maps, Lawn mower, with strongest over-indexing on City Bank (4.35× the country average).

Demographically, the Volt audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volt fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for City Bank.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volt profile in United States.

Audience size

1.8M

in United States

Gender

25.8%♀

74.2% male

Age

42.5

average years

Country rank

#15365

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Volt fans

25.8% are female, 74.2% are male, average age 42.5.

Fig. 02

Gender split

25.8%

Female

74.2%

Male

Demographic split for Volt audience in United States
Metric	Value
Female	25.8%
Male	74.2%
Average age	42.5
Estimated audience size	1,812,985

Fig. 03

Age distribution

Age distribution of the Volt audience in United States
Age bracket	Share	%
16-19		14%
20-29		15%
30-39		19%
40-49		24%
50+		27%

Fig. 04

Worldwide distribution

18.7%

of the worldwide Volt audience comes from United States.

Worldwide audience distribution share by country for Volt
Country	Share
United States	18.7%
Thailand	6.7%
Ukraine	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volt audience in United States is strongest.

Fig. 05

Top regions by affinity

Volt fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	1.84×
02	Missouri	~40K	1.23×
03	North Dakota	~5K	1.22×
04	Louisiana	~30K	1.21×
05	South Carolina	~30K	1.20×
06	Minnesota	~30K	1.14×
07	New Mexico	~10K	1.13×
08	Tennessee	~40K	1.10×
09	Washington	~40K	1.09×
10	Oregon	~20K	1.09×
11	Indiana	~40K	1.08×
12	Washington, District of Columbia	~6K	1.08×
13	Michigan	~50K	1.07×
14	Vermont	~3K	1.07×
15	Illinois	~60K	1.06×
16	Connecticut	~20K	1.06×
17	Texas	~200K	1.05×
18	Colorado	~30K	1.05×
19	Kentucky	~20K	1.05×
20	Maine	~7K	1.03×
21	Maryland	~30K	1.01×
22	Massachusetts	~40K	1.00×
23	Virginia	~40K	0.99×
24	Iowa	~10K	0.99×
25	Delaware	~5K	0.99×
26	New Hampshire	~7K	0.98×
27	Montana	~5K	0.97×
28	Georgia	~50K	0.96×
29	Kansas	~10K	0.96×
30	North Carolina	~50K	0.95×
31	Arizona	~40K	0.95×
32	Idaho	~9K	0.95×
33	Florida	~100K	0.94×
34	New Jersey	~40K	0.94×
35	Alabama	~20K	0.94×
36	South Dakota	~4K	0.94×
37	Ohio	~50K	0.92×
38	Rhode Island	~5K	0.92×
39	New York	~90K	0.91×
40	Nebraska	~8K	0.91×
41	Wisconsin	~20K	0.90×
42	Arkansas	~10K	0.90×
43	Pennsylvania	~50K	0.89×
44	Oklahoma	~20K	0.89×
45	Alaska	~3K	0.88×
46	Nevada	~20K	0.87×
47	Utah	~10K	0.86×
48	Mississippi	~10K	0.84×
49	Hawaii	~6K	0.81×
50	West Virginia	~7K	0.80×

Affinity by region — Volt, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volt audience
#	Interest	Category	×
01	Big O Tires	Shopping	6.96×
02	National Auto Sport Association	Sports	6.96×
03	Bob Ross	Movies & TV	6.91×
04	Ford Expedition	Cars & Mobility	6.47×
05	Nissan Rogue	Cars & Mobility	6.45×
06	Moped	Cars & Mobility	5.38×
07	City Bank	Business & Career	4.35×
08	Motorboat	Cars & Mobility	3.44×
09	Lawn mower	Home & Garden	3.33×
10	Discount Tire	Shopping	2.49×
11	Enterprise Rent-A-Car	Cars & Mobility	2.30×
12	Chuck Norris	Movies & TV	2.09×
13	Solar energy	Home & Garden	2.07×
14	CarGurus	Cars & Mobility	2.06×
15	Real property	Home & Garden	2.01×
16	Auction	Shopping	2.00×
17	Google Maps	Internet & Social Media	1.94×
18	Hardware store	Home & Garden	1.94×
19	Air conditioning	Technology & Electronics	1.82×
20	AutoZone	Cars & Mobility	1.81×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Volt audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.63×
Patriotism	CONSERVATISM	1.62×
Quality Awareness	PREMIUM	1.58×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Volt audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.73×
Creativity	OPEN	0.75×
Design Affinity	PREMIUM	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Volt have in United States?

Volt has an estimated audience of 1,812,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Volt fans?

25.8% of Volt fans are female, 74.2% are male, with an average age of 42.5 years.

Which brands do Volt fans like most?

Volt fans show strongest brand affinity for City Bank (4.35×), Google Maps (1.94×), and Lawn mower (3.33×) over the country average.

Where do Volt fans live in United States?

Volt fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Volt fans also like?

Beyond Volt itself, the audience over-indexes on Google Maps (1.94×), Lawn mower (3.33×), AutoZone (1.81×), and Bob Ross (6.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Volt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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