Extra 3 Audience in Germany
A data profile of the people who buy, follow and care about Extra 3 in Germany — modelled from more than twelve digital signal sources. Extra 3 has an estimated audience of 1,049,459 people in Germany.
The average Extra 3 fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Extra 3, Tagesschau, Bild, with strongest over-indexing on Extra 3 (48.9× the country average).
Demographically, the Extra 3 audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Extra 3 fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Extra 3.
At a glance
The key figures that characterise the Extra 3 profile in Germany.
Search interest · 12-month trend
Demographics of Extra 3 viewers
39.1% are female, 60.9% are male, average age 37.0.
Gender split
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.0 |
| Estimated audience size | 1,049,459 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Extra 3 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.4% |
| Switzerland | 3.6% |
| Austria | 2.2% |
Geography
Where the Extra 3 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~50K | 1.43× | |
| 02 | Hamburg | ~30K | 1.24× | |
| 03 | Berlin | ~50K | 1.18× | |
| 04 | Bremen | ~10K | 1.17× | |
| 05 | Niedersachsen | ~100K | 1.15× | |
| 06 | Sachsen | ~60K | 1.13× | |
| 07 | Mecklenburg-Vorpommern | ~20K | 1.01× | |
| 08 | Brandenburg | ~30K | 0.97× | |
| 09 | Thüringen | ~20K | 0.93× | |
| 10 | Baden-Württemberg | ~100K | 0.92× | |
| 11 | Bayern | ~100K | 0.88× | |
| 12 | Sachsen-Anhalt | ~20K | 0.86× | |
| 13 | Hessen | ~60K | 0.80× | |
| 14 | Rheinland-Pfalz | ~40K | 0.79× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.78× | |
| 16 | Saarland | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Extra 3 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extra 3 | Movies & TV | 48.90× | ||
| 02 | ZDF heute-show | Movies & TV | 8.54× | ||
| 03 | hart aber fair | Movies & TV | 6.36× | ||
| 04 | Der Postillon | Internet & Social Media | 5.61× | ||
| 05 | Heute | Movies & TV | 4.10× | ||
| 06 | Tagesschau | Movies & TV | 3.89× | ||
| 07 | African-American music | Music & Radio | 3.04× | ||
| 08 | ZDF | Movies & TV | 2.78× | ||
| 09 | Spiegel Online | News | 2.76× | ||
| 10 | Sportschau | Sports | 2.68× | ||
| 11 | FOCUS Online | News | 2.63× | ||
| 12 | FRITZ!Box | Technology & Electronics | 2.52× | ||
| 13 | News magazine | News | 2.27× | ||
| 14 | Bild | News | 2.17× | ||
| 15 | Deutsche Bahn | Cars & Mobility | 1.91× | ||
| 16 | Leisure | Travel & Leisure | 1.82× | ||
| 17 | YouTube | Movies & TV | 1.60× | ||
| 18 | Pets | Pets & Animals | 1.55× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Politics and social issues | Politics & Society | 1.53× |
Personality of the Extra 3 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Urban Lifestyle | OPEN | 1.60× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Sports Activity | POWER | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Frequently asked questions
How many fans does Extra 3 have in Germany?
Extra 3 has an estimated audience of 1,049,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Extra 3 viewers?
39.1% of Extra 3 fans are female, 60.9% are male, with an average age of 37.0 years.
Which brands do Extra 3 fans like most?
Extra 3 fans show strongest brand affinity for Extra 3 (48.9×), Tagesschau (3.89×), and Bild (2.17×) over the country average.
Where do Extra 3 fans live in Germany?
Extra 3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Extra 3 fans also like?
Beyond Extra 3 itself, the audience over-indexes on Tagesschau (3.89×), Bild (2.17×), Sportschau (2.68×), and ZDF (2.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
- Stranger Things (9,494,342)
- Game of Thrones (9,332,621)
- Superman (9,212,267)
- Motorcycles (7,358,776)
- Succession (6,605,780)
See Extra 3 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Extra 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.