Extra 3 Audience in Germany
Extra 3 has an estimated audience of 1,520,911 people in Germany. 40.8% are female, 59.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Bild, Der Postillon, ZDF.
The average Extra 3 fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Bild, with strongest over-indexing on Tagesschau (3.89× the country average). Demographically, the Extra 3 audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Extra 3 fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.1 |
| Estimated audience size | 1,520,911 |
Audience persona
The typical Extra 3 fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 265,979 | 0.8× |
| Bayern | 219,116 | 0.9× |
| Baden-Württemberg | 193,952 | 0.93× |
| Niedersachsen | 174,247 | 1.18× |
| Hessen | 93,049 | 0.8× |
| Sachsen | 85,368 | 1.14× |
| Berlin | 84,065 | 1.24× |
| Schleswig-Holstein | 79,114 | 1.45× |
| Rheinland-Pfalz | 60,114 | 0.79× |
| Brandenburg | 45,637 | 0.97× |
| Hamburg | 42,595 | 1.24× |
| Thüringen | 34,520 | 0.89× |
| Sachsen-Anhalt | 32,562 | 0.83× |
| Mecklenburg-Vorpommern | 28,563 | 0.98× |
| Bremen | 14,621 | 1.12× |
| Saarland | 13,776 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.89× | Movies & TV |
| Spiegel Online | 2.76× | News |
| Bild | 2.17× | News |
| Der Postillon | 5.61× | Internet & Social Media |
| ZDF | 2.78× | Movies & TV |
| Sportschau | 2.68× | Sports |
| Heute | 4.1× | Movies & TV |
| FOCUS Online | 2.63× | News |
| Leisure | 1.82× | Travel & Leisure |
| Pets | 1.55× | Pets & Animals |
| ZDF heute-show | 8.54× | Movies & TV |
| YouTube | 1.6× | Movies & TV |
| FRITZ!Box | 2.52× | Technology & Electronics |
| African-American music | 3.04× | Music & Radio |
| 1.54× | Internet & Social Media | |
| Deutsche Bahn | 1.91× | Cars & Mobility |
| Politics and social issues | 1.53× | Politics & Society |
| News magazine | 2.27× | News |
| Animal | 1.88× | Pets & Animals |
| NDR | 3.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.24 |
| Pet Ownership | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.16 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.8% |
| Austria | 3.1% |
| Switzerland | 2.9% |
See Extra 3 audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Extra 3 have in Germany?
Extra 3 has an estimated audience of 1,520,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Extra 3 fans?
40.8% of Extra 3 fans are female, 59.2% are male, with an average age of 41.1 years.
Which brands do Extra 3 fans like most?
Extra 3 fans show strongest brand affinity for Tagesschau (3.89×), Spiegel Online (2.76×), and Bild (2.17×) over the country average.
Where do Extra 3 fans live in Germany?
Extra 3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 265,979), Bayern (reach 219,116), and Baden-Württemberg (reach 193,952). These three regions account for the largest share of the active audience.
What other brands do Extra 3 fans also like?
Beyond Extra 3 itself, the audience over-indexes on Spiegel Online (2.76×), Bild (2.17×), Der Postillon (5.61×), and ZDF (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Extra 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.