hart aber fair Audience in Germany
hart aber fair has an estimated audience of 1,149,265 people in Germany. 46.8% are female, 53.2% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: News magazine, ZDF, ZDF Mediathek, Online newspaper, Humanities.
The average hart aber fair fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include News magazine, ZDF, ZDF Mediathek, with strongest over-indexing on News magazine (2.27× the country average). Demographically, the hart aber fair audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of hart aber fair fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 43.6 |
| Estimated audience size | 1,149,265 |
Audience persona
The typical hart aber fair fan in Germany is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for News magazine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,335 | 1.11× |
| Bayern | 180,378 | 0.98× |
| Baden-Württemberg | 165,160 | 1.05× |
| Niedersachsen | 118,821 | 1.06× |
| Hessen | 83,550 | 0.95× |
| Berlin | 63,516 | 1.24× |
| Rheinland-Pfalz | 60,943 | 1.06× |
| Sachsen | 59,178 | 1.05× |
| Schleswig-Holstein | 43,250 | 1.05× |
| Brandenburg | 34,762 | 0.98× |
| Hamburg | 26,967 | 1.04× |
| Thüringen | 26,476 | 0.9× |
| Sachsen-Anhalt | 24,509 | 0.82× |
| Mecklenburg-Vorpommern | 20,073 | 0.91× |
| Saarland | 12,472 | 0.88× |
| Bremen | 8,899 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| News magazine | 2.27× | News |
| ZDF | 2.09× | Movies & TV |
| ZDF Mediathek | 2.09× | Movies & TV |
| Online newspaper | 1.67× | News |
| Humanities | 1.5× | Politics & Society |
| Political science | 1.62× | Business & Career |
| Crossword | 1.69× | Games |
| Die Bergretter | 2.09× | Movies & TV |
| Dunja Hayali | 2.09× | Movies & TV |
| Document | 1.78× | Business & Career |
| Ingrid van Bergen | 2.09× | Movies & TV |
| Jutta Speidel | 2.09× | Movies & TV |
| Senta Berger | 2.09× | Movies & TV |
| Bergdoktor | 2.09× | Movies & TV |
| Notruf Hafenkante | 2.09× | Movies & TV |
| Susanne Steiger | 2.09× | Movies & TV |
| Der Alte | 2.09× | Movies & TV |
| Dernières Nouvelles d'Alsace | 1.67× | News |
| Mario Adorf | 2.09× | Movies & TV |
| Muriel Baumeister | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| Austria | 2.0% |
| Switzerland | 1.7% |
See hart aber fair audiences in other countries
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Frequently asked questions
How many fans does hart aber fair have in Germany?
hart aber fair has an estimated audience of 1,149,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of hart aber fair fans?
46.8% of hart aber fair fans are female, 53.2% are male, with an average age of 43.6 years.
Which brands do hart aber fair fans like most?
hart aber fair fans show strongest brand affinity for News magazine (2.27×), ZDF (2.09×), and ZDF Mediathek (2.09×) over the country average.
Where do hart aber fair fans live in Germany?
hart aber fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,335), Bayern (reach 180,378), and Baden-Württemberg (reach 165,160). These three regions account for the largest share of the active audience.
What other brands do hart aber fair fans also like?
Beyond hart aber fair itself, the audience over-indexes on ZDF (2.09×), ZDF Mediathek (2.09×), Online newspaper (1.67×), and Humanities (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hart aber fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.