A data profile of the people who buy, follow and care about hart aber fair in Germany — modelled from more than twelve digital signal sources. hart aber fair has an estimated audience of 1,801,360 people in Germany.
The average hart aber fair fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include News magazine, ZDF, ZDF Mediathek, with strongest over-indexing on News magazine (2.27× the country average).
Demographically, the hart aber fair audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical hart aber fair fan in Germany is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for News magazine.
The key figures that characterise the hart aber fair profile in Germany.
46.8% are female, 53.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 43.6 |
| Estimated audience size | 1,801,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide hart aber fair audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.6% |
| Austria | 0.8% |
| Switzerland | 0.7% |
Where the hart aber fair audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 02 | Niedersachsen | ~100K | 1.13× | |
| 03 | Berlin | ~60K | 1.13× | |
| 04 | Schleswig-Holstein | ~50K | 1.13× | |
| 05 | Rheinland-Pfalz | ~60K | 1.10× | |
| 06 | Baden-Württemberg | ~200K | 1.05× | |
| 07 | Saarland | ~10K | 1.04× | |
| 08 | Hamburg | ~30K | 1.02× | |
| 09 | Bayern | ~200K | 1.01× | |
| 10 | Hessen | ~80K | 0.95× | |
| 11 | Brandenburg | ~30K | 0.94× | |
| 12 | Bremen | ~9K | 0.94× | |
| 13 | Sachsen | ~50K | 0.91× | |
| 14 | Thüringen | ~20K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.85× | |
| 16 | Sachsen-Anhalt | ~30K | 0.84× |
The strongest cross-interests of the hart aber fair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | News magazine | News | 2.27× | ||
| 02 | ZDF | Movies & TV | 2.09× | ||
| 03 | ZDF Mediathek | Movies & TV | 2.09× | ||
| 04 | Bares für Rares | Movies & TV | 2.09× | ||
| 05 | Mario Adorf | Movies & TV | 2.09× | ||
| 06 | Senta Berger | Movies & TV | 2.09× | ||
| 07 | Dunja Hayali | Movies & TV | 2.09× | ||
| 08 | Die Bergretter | Movies & TV | 2.09× | ||
| 09 | Jutta Speidel | Movies & TV | 2.09× | ||
| 10 | Bergdoktor | Movies & TV | 2.09× | ||
| 11 | Ingrid van Bergen | Movies & TV | 2.09× | ||
| 12 | Notruf Hafenkante | Movies & TV | 2.09× | ||
| 13 | Der Alte | Movies & TV | 2.09× | ||
| 14 | Hardy Krüger jr. | Movies & TV | 2.09× | ||
| 15 | Susanne Steiger | Movies & TV | 2.09× | ||
| 16 | Document | Business & Career | 1.78× | ||
| 17 | Crossword | Games | 1.69× | ||
| 18 | Online newspaper | News | 1.67× | ||
| 19 | Political science | Business & Career | 1.62× | ||
| 20 | Humanities | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.93× | |
| Family Orientation | CONSERVATISM | 1.04× |
hart aber fair has an estimated audience of 1,801,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
46.8% of hart aber fair fans are female, 53.2% are male, with an average age of 43.6 years.
hart aber fair fans show strongest brand affinity for News magazine (2.27×), ZDF (2.09×), and ZDF Mediathek (2.09×) over the country average.
hart aber fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond hart aber fair itself, the audience over-indexes on ZDF (2.09×), ZDF Mediathek (2.09×), Online newspaper (1.67×), and Bares für Rares (2.09×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for hart aber fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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