Rascasse Audience Intelligence

hart aber fair Audience in Germany

A data profile of the people who buy, follow and care about hart aber fair in Germany — modelled from more than twelve digital signal sources. hart aber fair has an estimated audience of 1,801,360 people in Germany.

The average hart aber fair fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include News magazine, ZDF, ZDF Mediathek, with strongest over-indexing on News magazine (2.27× the country average).

Demographically, the hart aber fair audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical hart aber fair fan in Germany is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for News magazine.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hart aber fair profile in Germany.

Audience size
1.8M
in Germany
Gender
46.8%
53.2% male
Age
43.6
average years
Country rank
#3741
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hart aber fair viewers

46.8% are female, 53.2% are male, average age 43.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for hart aber fair audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age43.6
Estimated audience size1,801,360
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the hart aber fair audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4928%
50+27%
Fig. 04

Worldwide distribution

94.6%

of the worldwide hart aber fair audience comes from Germany.

Worldwide audience distribution share by country for hart aber fair
CountryShare
Germany94.6%
Austria0.8%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hart aber fair audience in Germany is strongest.

Fig. 05

Top regions by affinity

hart aber fair fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.15×
02Niedersachsen~100K1.13×
03Berlin~60K1.13×
04Schleswig-Holstein~50K1.13×
05Rheinland-Pfalz~60K1.10×
06Baden-Württemberg~200K1.05×
07Saarland~10K1.04×
08Hamburg~30K1.02×
09Bayern~200K1.01×
10Hessen~80K0.95×
11Brandenburg~30K0.94×
12Bremen~9K0.94×
13Sachsen~50K0.91×
14Thüringen~20K0.85×
15Mecklenburg-Vorpommern~20K0.85×
16Sachsen-Anhalt~30K0.84×
Fig. 06

Affinity by region

Affinity by region — hart aber fair, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hart aber fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hart aber fair audience
#·InterestCategoryAffinity×
01News magazineNews2.27×
02ZDFMovies & TV2.09×
03ZDF MediathekMovies & TV2.09×
04Bares für RaresMovies & TV2.09×
05Mario AdorfMovies & TV2.09×
06Senta BergerMovies & TV2.09×
07Dunja HayaliMovies & TV2.09×
08Die BergretterMovies & TV2.09×
09Jutta SpeidelMovies & TV2.09×
10BergdoktorMovies & TV2.09×
11Ingrid van BergenMovies & TV2.09×
12Notruf HafenkanteMovies & TV2.09×
13Der AlteMovies & TV2.09×
14Hardy Krüger jr.Movies & TV2.09×
15Susanne SteigerMovies & TV2.09×
16DocumentBusiness & Career1.78×
17CrosswordGames1.69×
18Online newspaperNews1.67×
19Political scienceBusiness & Career1.62×
20HumanitiesPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hart aber fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by hart aber fair audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.04×
Social Media UsageJOY0.93×
Healthy LifestyleBALANCE0.89×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by hart aber fair audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
Social Media UsageJOY0.93×
Family OrientationCONSERVATISM1.04×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does hart aber fair have in Germany?

hart aber fair has an estimated audience of 1,801,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of hart aber fair viewers?

46.8% of hart aber fair fans are female, 53.2% are male, with an average age of 43.6 years.

03

Which brands do hart aber fair fans like most?

hart aber fair fans show strongest brand affinity for News magazine (2.27×), ZDF (2.09×), and ZDF Mediathek (2.09×) over the country average.

04

Where do hart aber fair fans live in Germany?

hart aber fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do hart aber fair fans also like?

Beyond hart aber fair itself, the audience over-indexes on ZDF (2.09×), ZDF Mediathek (2.09×), Online newspaper (1.67×), and Bares für Rares (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for hart aber fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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