Der Alte Audience in Germany
Der Alte has an estimated audience of 1,450,593 people in Germany. 55.7% are female, 44.3% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Stradivarius, Israel, Jack White.
The average Der Alte fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Stradivarius, with strongest over-indexing on Home Office (1.64× the country average). Demographically, the Der Alte audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Der Alte fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 44.6 |
| Estimated audience size | 1,450,593 |
Audience persona
The typical Der Alte fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,914 | 1.13× |
| Bayern | 240,528 | 1.03× |
| Baden-Württemberg | 177,613 | 0.9× |
| Niedersachsen | 174,553 | 1.24× |
| Hessen | 95,326 | 0.86× |
| Rheinland-Pfalz | 81,066 | 1.12× |
| Sachsen | 71,182 | 1× |
| Schleswig-Holstein | 61,654 | 1.18× |
| Brandenburg | 49,762 | 1.11× |
| Berlin | 46,886 | 0.72× |
| Sachsen-Anhalt | 44,490 | 1.18× |
| Thüringen | 39,582 | 1.07× |
| Mecklenburg-Vorpommern | 28,321 | 1.02× |
| Hamburg | 21,040 | 0.64× |
| Saarland | 19,463 | 1.09× |
| Bremen | 8,708 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.64× | Business & Career |
| Time (magazine) | 2.45× | News |
| Stradivarius | 1.82× | Shopping |
| Israel | 2.12× | Travel & Leisure |
| Jack White | 1.73× | Movies & TV |
| Esra Erol | 4.62× | Movies & TV |
| Oliver Kahn | 2.66× | Sports |
| Snow White (Fables) | 1.65× | Literature |
| Preacher (comics) | 4.91× | Literature |
| KLIX (AM) | 1.78× | Music & Radio |
| Ho, Ghana | 3.02× | Travel & Leisure |
| Keeper (password manager) | 2.8× | Technology & Electronics |
| Chalkidiki | 2.53× | Travel & Leisure |
| Home Delivery | 1.63× | Food & Beverages |
| Theocracy | 5.98× | Music & Radio |
| Emperor Entertainment Group | 2.17× | Business & Career |
| Volvo V60 | 2.38× | Cars & Mobility |
| Zagreb | 1.82× | Travel & Leisure |
| The Nice Guys | 2.44× | Movies & TV |
| Competitive dance | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.12 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.2% |
| Austria | 7.8% |
| Switzerland | 5.7% |
See Der Alte audiences in other countries
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Frequently asked questions
How many fans does Der Alte have in Germany?
Der Alte has an estimated audience of 1,450,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Der Alte fans?
55.7% of Der Alte fans are female, 44.3% are male, with an average age of 44.6 years.
Which brands do Der Alte fans like most?
Der Alte fans show strongest brand affinity for Home Office (1.64×), Time (magazine) (2.45×), and Stradivarius (1.82×) over the country average.
Where do Der Alte fans live in Germany?
Der Alte fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,914), Bayern (reach 240,528), and Baden-Württemberg (reach 177,613). These three regions account for the largest share of the active audience.
What other brands do Der Alte fans also like?
Beyond Der Alte itself, the audience over-indexes on Time (magazine) (2.45×), Stradivarius (1.82×), Israel (2.12×), and Jack White (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Alte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.