Document Audience in Germany
Document has an estimated audience of 2,907,643 people in Germany. 44.1% are female, 55.9% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Litter box, Stradivarius, Israel.
The average Document fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Litter box, with strongest over-indexing on Progressive rock (3.96× the country average). Demographically, the Document audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Document fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.9 |
| Estimated audience size | 2,907,643 |
Audience persona
The typical Document fan in Germany is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 607,949 | 0.96× |
| Bayern | 497,181 | 1.06× |
| Baden-Württemberg | 415,360 | 1.05× |
| Hessen | 396,180 | 1.79× |
| Berlin | 252,428 | 1.94× |
| Niedersachsen | 213,679 | 0.76× |
| Rheinland-Pfalz | 136,436 | 0.94× |
| Sachsen | 123,912 | 0.87× |
| Schleswig-Holstein | 90,573 | 0.87× |
| Brandenburg | 78,410 | 0.87× |
| Hamburg | 76,059 | 1.16× |
| Thüringen | 51,128 | 0.69× |
| Sachsen-Anhalt | 50,345 | 0.67× |
| Mecklenburg-Vorpommern | 30,480 | 0.55× |
| Saarland | 28,126 | 0.79× |
| Bremen | 27,248 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.96× | Music & Radio |
| Pillow | 2.15× | Home & Garden |
| Litter box | 1.59× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.1× | Travel & Leisure |
| Natural rubber | 2.38× | Cars & Mobility |
| Urban Outfitters | 1.64× | Shopping |
| Este, Veneto | 2.41× | Travel & Leisure |
| VfL Wolfsburg | 1.62× | Sports |
| Medieval fantasy | 10.31× | Literature |
| KLIX (AM) | 2.14× | Music & Radio |
| 3D printing | 1.67× | Technology & Electronics |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Snow White (Fables) | 1.68× | Literature |
| Eindhoven | 1.5× | Travel & Leisure |
| Nuts (film) | 3.13× | Movies & TV |
| Jesse Plemons | 2.24× | Movies & TV |
| Minestrone | 1.71× | Food & Beverages |
| Home Delivery | 1.79× | Food & Beverages |
| Esra Erol | 3.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.91 |
| Convenience Orientation | PREMIUM | 1.86 |
| Spirituality | BALANCE | 1.67 |
| Individualism | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.52 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Italy | 5.5% |
| United Kingdom | 5.4% |
See Document audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Document have in Germany?
Document has an estimated audience of 2,907,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Document fans?
44.1% of Document fans are female, 55.9% are male, with an average age of 43.9 years.
Which brands do Document fans like most?
Document fans show strongest brand affinity for Progressive rock (3.96×), Pillow (2.15×), and Litter box (1.59×) over the country average.
Where do Document fans live in Germany?
Document fans in Germany are most concentrated in Nordrhein-Westfalen (reach 607,949), Bayern (reach 497,181), and Baden-Württemberg (reach 415,360). These three regions account for the largest share of the active audience.
What other brands do Document fans also like?
Beyond Document itself, the audience over-indexes on Pillow (2.15×), Litter box (1.59×), Stradivarius (1.97×), and Israel (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Document. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.