A data profile of the people who buy, follow and care about Document in United Kingdom — modelled from more than twelve digital signal sources. Document has an estimated audience of 3,015,960 people in United Kingdom.
The average Document fan in United Kingdom is 46.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Risk management, Political science, with strongest over-indexing on Wikipedia (8.83× the country average).
Demographically, the Document audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Document fan in United Kingdom is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Document profile in United Kingdom.
46.4% are female, 53.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 46.0 |
| Estimated audience size | 3,015,960 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Document audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.7% |
| Italy | 5.5% |
| United Kingdom | 5.4% |
Where the Document audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.27× | |
| 02 | Northern Ireland | ~200K | 2.01× | |
| 03 | Scotland | ~400K | 1.60× | |
| 04 | England | ~2.5M | 1.37× | |
| 05 | Yorkshire and the Humber | ~200K | 0.77× | |
| 06 | West Midlands | ~100K | 0.75× | |
| 07 | South West | ~200K | 0.71× | |
| 08 | South East | ~300K | 0.63× | |
| 09 | North East | ~70K | 0.63× | |
| 10 | East Midlands | ~100K | 0.55× | |
| 11 | East of England | ~100K | 0.48× | |
| 12 | North West | ~100K | 0.32× |
The strongest cross-interests of the Document audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 8.83× | ||
| 02 | Political science | Business & Career | 5.57× | ||
| 03 | Risk management | Business & Career | 4.89× | ||
| 04 | Sketch comedy | Movies & TV | 4.38× | ||
| 05 | Adoption | Kids & Family | 3.56× | ||
| 06 | Forestry | Home & Garden | 3.16× | ||
| 07 | Satire | Literature | 3.08× | ||
| 08 | Breaking news | Movies & TV | 2.86× | ||
| 09 | Mobile home | Cars & Mobility | 2.72× | ||
| 10 | Microwave oven | Home & Garden | 2.71× | ||
| 11 | Innovation | Business & Career | 2.60× | ||
| 12 | Esso | Cars & Mobility | 2.49× | ||
| 13 | Refrigerator | Home & Garden | 2.42× | ||
| 14 | EBay | Shopping | 2.09× | ||
| 15 | Energy | Home & Garden | 2.03× | ||
| 16 | Hobby | Home & Garden | 2.01× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Documentary movies | Movies & TV | 1.72× | ||
| 19 | William Hill (bookmaker) | Games | 1.65× | ||
| 20 | Politics | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Convenience Orientation | PREMIUM | 2.02× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.69× |
Document has an estimated audience of 3,015,960 people in United Kingdom, concentrated in England and Scotland.
46.4% of Document fans are female, 53.6% are male, with an average age of 46.0 years.
Document fans show strongest brand affinity for Wikipedia (8.83×), Risk management (4.89×), and Political science (5.57×) over the country average.
Document fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Document itself, the audience over-indexes on Risk management (4.89×), Political science (5.57×), Breaking news (2.86×), and Sketch comedy (4.38×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Document. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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