Document Audience in United States

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Document has an estimated audience of 14,935,541 people in United States. 45.2% are female, 54.8% are male, average age 45.5. Top regions: California, New York, Texas. Top brand affinities: Israel, Goop, Governor of Michigan, Wok, Vocal harmony.

The average Document fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (5.03× the country average). Demographically, the Document audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Document fans

Demographic split for Document audience in United States
MetricValue
Female45.2%
Male54.8%
Average age45.5
Estimated audience size14,935,541

Audience persona

The typical Document fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Document in United States
RegionReachAffinity
California1,985,1581.21×
New York1,709,1842.05×
Texas1,433,8811.12×
Florida1,135,0611.12×
Illinois549,6181.1×
Georgia523,6111.14×
North Carolina502,4241.12×
Pennsylvania480,9020.96×
New Jersey440,2731.16×
Ohio435,0500.95×
Virginia412,0341.13×
Michigan396,3601.01×
Massachusetts333,8261.13×
Arizona331,2981.09×
Washington314,0451.05×
Maryland305,3821.19×
Tennessee290,8640.97×
Indiana263,1100.96×
Missouri241,1481×
South Carolina232,5601.03×
Colorado228,6520.97×
Alabama212,5481.02×
Louisiana204,1511.06×
Wisconsin200,1690.89×
Minnesota192,4430.9×
Kentucky183,2970.98×
Oregon167,4500.98×
Oklahoma164,5040.99×
Connecticut156,3241.04×
Nevada141,5860.98×
Arkansas121,8080.99×
Mississippi119,7010.97×
Kansas118,4921.01×
Utah116,3740.87×
Iowa110,1270.89×
Hawaii71,0851.11×
Nebraska68,1340.91×
Idaho63,2140.84×
New Mexico62,8750.84×
West Virginia58,8420.85×
New Hampshire53,7390.91×
Maine52,6460.98×
Rhode Island48,1751.01×
Washington, District of Columbia45,7541.02×
Delaware35,0770.85×
Montana31,7290.77×
South Dakota24,9150.72×
Alaska24,4740.77×
North Dakota22,0810.72×
Vermont21,0900.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Document audience
BrandAffinityCategory
Israel5.03×Travel & Leisure
Goop11.67×Internet & Social Media
Governor of Michigan13.98×Politics & Society
Wok11.85×Food & Beverages
Vocal harmony7.94×Music & Radio
Grinch6.18×Movies & TV
Google Home9.82×Technology & Electronics
Urban Outfitters2.76×Shopping
Nationality3.1×Politics & Society
Hibachi10.57×Food & Beverages
headspace12.27×Health
Grace Slick11.47×Music & Radio
3D printing3.28×Technology & Electronics
Cherish (group)12.13×Music & Radio
Jeep Wagoneer6.17×Cars & Mobility
El Paso County, Colorado13.67×Travel & Leisure
Pillow2.17×Home & Garden
Minnesota1.75×Travel & Leisure
Hipster9.39×Politics & Society
Progressive rock1.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Document audience
TraitClusterScore
PatriotismCONSERVATISM2.58
Convenience OrientationPREMIUM2.02
IndividualismJOY1.67
Urban LifestyleOPEN1.64
SpiritualityBALANCE1.56
TraditionCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Document
CountryShare
United States26.7%
Italy5.5%
United Kingdom5.4%

See Document audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Document have in United States?

Document has an estimated audience of 14,935,541 people in United States, concentrated in California and New York.

What is the gender split and age of Document fans?

45.2% of Document fans are female, 54.8% are male, with an average age of 45.5 years.

Which brands do Document fans like most?

Document fans show strongest brand affinity for Israel (5.03×), Goop (11.67×), and Governor of Michigan (13.98×) over the country average.

Where do Document fans live in United States?

Document fans in United States are most concentrated in California (reach 1,985,158), New York (reach 1,709,184), and Texas (reach 1,433,881). These three regions account for the largest share of the active audience.

What other brands do Document fans also like?

Beyond Document itself, the audience over-indexes on Goop (11.67×), Governor of Michigan (13.98×), Wok (11.85×), and Vocal harmony (7.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Document. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.