A data profile of the people who buy, follow and care about Document in United States — modelled from more than twelve digital signal sources. Document has an estimated audience of 14,935,541 people in United States.
The average Document fan in United States is 45.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Web server, Berlin Wall, Non-alcoholic beverage, with strongest over-indexing on Web server (4.96× the country average).
Demographically, the Document audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Document fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Web server.
The key figures that characterise the Document profile in United States.
45.2% are female, 54.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 45.5 |
| Estimated audience size | 14,935,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Document audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.7% |
| Italy | 5.5% |
| United Kingdom | 5.4% |
Where the Document audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~1M | 1.32× | |
| 02 | Maryland | ~300K | 1.24× | |
| 03 | Florida | ~1M | 1.18× | |
| 04 | New Jersey | ~400K | 1.18× | |
| 05 | Louisiana | ~200K | 1.17× | |
| 06 | California | ~2M | 1.16× | |
| 07 | North Carolina | ~500K | 1.14× | |
| 08 | South Carolina | ~300K | 1.14× | |
| 09 | Arkansas | ~100K | 1.13× | |
| 10 | Virginia | ~400K | 1.12× | |
| 11 | Hawaii | ~70K | 1.12× | |
| 12 | Georgia | ~500K | 1.11× | |
| 13 | Texas | ~1.5M | 1.10× | |
| 14 | Oklahoma | ~200K | 1.09× | |
| 15 | Massachusetts | ~300K | 1.08× | |
| 16 | Kentucky | ~200K | 1.08× | |
| 17 | Arizona | ~300K | 1.07× | |
| 18 | Mississippi | ~100K | 1.07× | |
| 19 | Illinois | ~500K | 1.06× | |
| 20 | Rhode Island | ~50K | 1.05× | |
| 21 | Connecticut | ~200K | 1.04× | |
| 22 | Nevada | ~100K | 1.02× | |
| 23 | Alabama | ~200K | 1.01× | |
| 24 | Kansas | ~100K | 0.99× | |
| 25 | Pennsylvania | ~500K | 0.98× | |
| 26 | Missouri | ~200K | 0.98× | |
| 27 | Maine | ~50K | 0.98× | |
| 28 | Ohio | ~400K | 0.97× | |
| 29 | Tennessee | ~300K | 0.96× | |
| 30 | Indiana | ~300K | 0.96× | |
| 31 | Delaware | ~40K | 0.96× | |
| 32 | Michigan | ~400K | 0.94× | |
| 33 | Oregon | ~200K | 0.94× | |
| 34 | Colorado | ~200K | 0.93× | |
| 35 | Iowa | ~100K | 0.93× | |
| 36 | Washington | ~300K | 0.92× | |
| 37 | Wisconsin | ~200K | 0.92× | |
| 38 | New Hampshire | ~50K | 0.90× | |
| 39 | Minnesota | ~200K | 0.89× | |
| 40 | Nebraska | ~70K | 0.89× | |
| 41 | New Mexico | ~70K | 0.88× | |
| 42 | Idaho | ~70K | 0.88× | |
| 43 | Montana | ~40K | 0.88× | |
| 44 | Utah | ~100K | 0.87× | |
| 45 | South Dakota | ~30K | 0.87× | |
| 46 | West Virginia | ~60K | 0.84× | |
| 47 | Washington, District of Columbia | ~40K | 0.84× | |
| 48 | Alaska | ~30K | 0.83× | |
| 49 | Vermont | ~20K | 0.83× | |
| 50 | North Dakota | ~30K | 0.82× |
The strongest cross-interests of the Document audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin Wall | Travel & Leisure | 6.91× | ||
| 02 | Business software | Business & Career | 6.01× | ||
| 03 | Web server | Technology & Electronics | 4.96× | ||
| 04 | U.S. Route 66 | Travel & Leisure | 4.23× | ||
| 05 | Chat room | Internet & Social Media | 3.33× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.15× | ||
| 07 | Rail transport | Travel & Leisure | 2.40× | ||
| 08 | Microwave oven | Home & Garden | 2.30× | ||
| 09 | Political science | Business & Career | 2.26× | ||
| 10 | Sustainable energy | Home & Garden | 2.19× | ||
| 11 | Renewable energy | Business & Career | 2.15× | ||
| 12 | Britney Spears | Music & Radio | 2.12× | ||
| 13 | Innovation | Business & Career | 1.95× | ||
| 14 | Genetics | Kids & Family | 1.94× | ||
| 15 | Real property | Home & Garden | 1.81× | ||
| 16 | Subscription business model | Shopping | 1.72× | ||
| 17 | United Parcel Service | Business & Career | 1.68× | ||
| 18 | Radio | Technology & Electronics | 1.66× | ||
| 19 | Hollywood | Travel & Leisure | 1.56× | ||
| 20 | Drawing | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.67× | |
| Individualism | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Document has an estimated audience of 14,935,541 people in United States, concentrated in California and Texas.
45.2% of Document fans are female, 54.8% are male, with an average age of 45.5 years.
Document fans show strongest brand affinity for Web server (4.96×), Berlin Wall (6.91×), and Non-alcoholic beverage (3.15×) over the country average.
Document fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Document itself, the audience over-indexes on Berlin Wall (6.91×), Non-alcoholic beverage (3.15×), Genetics (1.94×), and Britney Spears (2.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Document. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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