U.S. Route 66 Audience in United States

U.S. Route 66 has an estimated audience of 6,911,907 people in United States. 51.0% are female, 49.0% are male, average age 42.9. Top regions: Oklahoma, California, Texas. Top brand affinities: Capital One, AccuWeather, Google Maps, Diane Keaton, Clint Eastwood.

The average U.S. Route 66 fan in United States is 42.9 years old, balanced, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Capital One, AccuWeather, Google Maps, with strongest over-indexing on Capital One (12.61× the country average). Demographically, the U.S. Route 66 audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of U.S. Route 66 fans

Demographic split for U.S. Route 66 audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.9
Estimated audience size6,911,907

Audience persona

The typical U.S. Route 66 fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for U.S. Route 66 in United States
RegionReachAffinity
Oklahoma1,222,91215.93×
California573,5610.75×
Texas409,7430.69×
Illinois251,7061.09×
Florida218,6510.47×
Arizona207,5321.47×
Missouri175,6101.58×
New York158,8950.41×
Ohio148,8470.7×
Michigan118,2530.65×
Pennsylvania103,9970.45×
Indiana96,4380.76×
Georgia95,2780.45×
Tennessee89,3680.64×
Virginia89,0600.53×
New Mexico88,6582.56×
Colorado87,7020.81×
Wisconsin87,5730.84×
Washington86,7120.63×
North Carolina85,0290.41×
Kansas73,6351.35×
New Jersey71,9220.41×
Arkansas68,7031.21×
Minnesota62,9020.64×
Nevada62,1570.93×
Massachusetts60,7380.45×
Iowa57,7601.01×
Kentucky56,6780.65×
Louisiana50,2060.56×
South Carolina49,0090.47×
Maryland48,5010.41×
Utah48,0020.78×
Alabama47,7500.49×
Oregon46,4230.59×
Connecticut27,7580.4×
Nebraska27,5270.79×
Mississippi25,3690.45×
Idaho22,4600.65×
New Hampshire14,4730.53×
West Virginia13,8500.43×
Maine13,6990.55×
South Dakota12,4720.78×
Montana11,1670.58×
Washington, District of Columbia9,7320.47×
Delaware8,9050.47×
Hawaii8,6420.29×
Vermont7,9300.65×
Wyoming7,9250.77×
Rhode Island7,7940.35×
Alaska7,7530.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. Route 66 audience
BrandAffinityCategory
Capital One12.61×Business & Career
AccuWeather16.46×Home & Garden
Google Maps7.8×Internet & Social Media
Diane Keaton11.74×Movies & TV
Clint Eastwood16.28×Movies & TV
CarGurus9.65×Cars & Mobility
Google News9.64×News
Matthew McConaughey14.22×Movies & TV
Charlie Hunnam15.71×Movies & TV
John Wayne22.4×Movies & TV
Circle K9.75×Shopping
MSN5.45×News
Bruce Willis9.62×Movies & TV
Indeed.com5.4×Business & Career
Billy Bob Thornton11.19×Movies & TV
Aaron Rodgers7.62×Sports
Shania Twain17.47×Music & Radio
Demi Moore10.16×Movies & TV
Beetlejuice5.21×Movies & TV
Enterprise Rent-A-Car6.48×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. Route 66 audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Community OrientationOPEN1.42
ExtroversionTHRILL1.41
Need for SecurityCONSERVATISM1.22
Risk AppetiteTHRILL1.18
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for U.S. Route 66
CountryShare
United States64.8%
United Kingdom2.6%
Germany2.6%

See U.S. Route 66 audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does U.S. Route 66 have in United States?

U.S. Route 66 has an estimated audience of 6,911,907 people in United States, concentrated in Oklahoma and California.

What is the gender split and age of U.S. Route 66 fans?

51.0% of U.S. Route 66 fans are female, 49.0% are male, with an average age of 42.9 years.

Which brands do U.S. Route 66 fans like most?

U.S. Route 66 fans show strongest brand affinity for Capital One (12.61×), AccuWeather (16.46×), and Google Maps (7.8×) over the country average.

Where do U.S. Route 66 fans live in United States?

U.S. Route 66 fans in United States are most concentrated in Oklahoma (reach 1,222,912), California (reach 573,561), and Texas (reach 409,743). These three regions account for the largest share of the active audience.

What other brands do U.S. Route 66 fans also like?

Beyond U.S. Route 66 itself, the audience over-indexes on AccuWeather (16.46×), Google Maps (7.8×), Diane Keaton (11.74×), and Clint Eastwood (16.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Route 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.