Rascasse Audience Intelligence

U.S. Route 66 Audience in United States

A data profile of the people who buy, follow and care about U.S. Route 66 in United States — modelled from more than twelve digital signal sources. U.S. Route 66 has an estimated audience of 6,911,907 people in United States.

#14among POI in United States#331among POI in United States#433in Travel & Leisure

The average U.S. Route 66 fan in United States is 42.9 years old, balanced, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, California, Texas.

Top brand affinities include Donald Trump, Thanksgiving, National park, with strongest over-indexing on Donald Trump (1.79× the country average).

Demographically, the U.S. Route 66 audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical U.S. Route 66 fan in United States is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Donald Trump.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Route 66 profile in United States.

Audience size
6.9M
in United States
Gender
51.0%♀
49.0% male
Age
42.9
average years
Country rank
#5076
POI in United States
Fig. 01

Search interest · 12-month trend

+122%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Route 66 fans

51.0% are female, 49.0% are male, average age 42.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for U.S. Route 66 audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.9
Estimated audience size6,911,907
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the U.S. Route 66 audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

64.7%

of the worldwide U.S. Route 66 audience comes from United States.

Worldwide audience distribution share by country for U.S. Route 66
CountryShare
United States64.7%
United Kingdom2.6%
Germany2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Route 66 audience in United States is strongest.

Fig. 05

Top regions by affinity

U.S. Route 66 fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1M12.67×
02New Mexico~90K2.46×
03Missouri~200K1.88×
04Kansas~80K1.51×
05Arizona~200K1.42×
06Illinois~300K1.36×
07Arkansas~70K1.18×
08Iowa~60K1.04×
09South Dakota~20K1.01×
10Nevada~60K0.94×
11Vermont~10K0.93×
12Wisconsin~100K0.92×
13Nebraska~30K0.91×
14Alaska~10K0.91×
15North Dakota~10K0.90×
16Utah~50K0.88×
17Montana~20K0.88×
18Indiana~100K0.86×
19Colorado~90K0.86×
20Idaho~30K0.83×
21New Hampshire~20K0.83×
22Maine~20K0.83×
23Delaware~20K0.83×
24California~600K0.82×
25Rhode Island~20K0.82×
26West Virginia~30K0.81×
27Hawaii~20K0.80×
28Kentucky~70K0.79×
29Minnesota~80K0.78×
30Washington, District of Columbia~20K0.77×
31Mississippi~40K0.76×
32Tennessee~100K0.75×
33Texas~400K0.74×
34Michigan~100K0.74×
35Oregon~60K0.73×
36Ohio~200K0.72×
37Louisiana~60K0.72×
38Alabama~70K0.71×
39Washington~90K0.68×
40Connecticut~50K0.67×
41South Carolina~70K0.65×
42Virginia~100K0.64×
43Maryland~70K0.59×
44Massachusetts~80K0.58×
45Pennsylvania~100K0.57×
46Georgia~100K0.56×
47North Carolina~100K0.54×
48New Jersey~90K0.54×
49Florida~200K0.51×
50New York~200K0.48×
Fig. 06

Affinity by region

Affinity by region — U.S. Route 66, United States
0.48×1.00×12.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Route 66 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Route 66 audience
#·InterestCategoryAffinity×
01Chevrolet CorvetteCars & Mobility5.41×
02Urban planningBusiness & Career3.37×
03Drag racingCars & Mobility3.32×
04RockabillyFashion & Accessoires3.15×
05RV parkCars & Mobility3.14×
06Communication studiesBusiness & Career3.08×
07Rail transportTravel & Leisure2.91×
08Formula OneSports2.73×
09National parkTravel & Leisure2.72×
10ForestryHome & Garden2.65×
11MeteorologyHome & Garden2.58×
12Muscle carCars & Mobility2.56×
13ThanksgivingKids & Family2.48×
14LodgingTravel & Leisure2.37×
15LogisticsBusiness & Career2.25×
16MuseumArts & Culture2.16×
17Mobile homeCars & Mobility2.13×
18RadioTechnology & Electronics1.92×
19Donald TrumpPolitics & Society1.79×
20Social scienceBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Route 66 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Route 66 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.06×
Urban LifestyleOPEN1.61×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Route 66 audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.82×
IndulgenceJOY0.83×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Route 66 have in United States?

U.S. Route 66 has an estimated audience of 6,911,907 people in United States, concentrated in Oklahoma and California.

02

What is the gender split and age of U.S. Route 66 fans?

51.0% of U.S. Route 66 fans are female, 49.0% are male, with an average age of 42.9 years.

03

Which brands do U.S. Route 66 fans like most?

U.S. Route 66 fans show strongest brand affinity for Donald Trump (1.79×), Thanksgiving (2.48×), and National park (2.72×) over the country average.

04

Where do U.S. Route 66 fans live in United States?

U.S. Route 66 fans in United States are most concentrated in Oklahoma (reach ~1M), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Route 66 fans also like?

Beyond U.S. Route 66 itself, the audience over-indexes on Thanksgiving (2.48×), National park (2.72×), Rail transport (2.91×), and Drag racing (3.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. Route 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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