Rascasse Audience Intelligence

U.S. Route 66 Audience in Germany

A data profile of the people who buy, follow and care about U.S. Route 66 in Germany — modelled from more than twelve digital signal sources. U.S. Route 66 has an estimated audience of 272,098 people in Germany.

#45among POI in Germany#1791among POI in Germany#1518in Travel & Leisure

The average U.S. Route 66 fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include COS, Charlotte Tilbury, Isabel Marant, with strongest over-indexing on COS (1.51× the country average).

Demographically, the U.S. Route 66 audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical U.S. Route 66 fan in Germany is balanced, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for COS.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the U.S. Route 66 profile in Germany.

Audience size
272K
in Germany
Gender
49.7%♀
50.3% male
Age
39.7
average years
Country rank
#18623
POI in Germany
Fig. 01

Search interest · 12-month trend

+200%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of U.S. Route 66 fans

49.7% are female, 50.3% are male, average age 39.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for U.S. Route 66 audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age39.7
Estimated audience size272,098
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the U.S. Route 66 audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide U.S. Route 66 audience comes from Germany.

Worldwide audience distribution share by country for U.S. Route 66
CountryShare
United States64.7%
United Kingdom2.6%
Germany2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the U.S. Route 66 audience in Germany is strongest.

Fig. 05

Top regions by affinity

U.S. Route 66 fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.07×
02Saarland~4K1.06×
03Schleswig-Holstein~10K1.02×
04Hamburg~6K1.00×
05Mecklenburg-Vorpommern~5K1.00×
06Hessen~20K0.99×
07Brandenburg~8K0.99×
08Sachsen-Anhalt~7K0.99×
09Thüringen~7K0.99×
10Baden-Württemberg~40K0.98×
11Niedersachsen~30K0.97×
12Rheinland-Pfalz~10K0.97×
13Bayern~40K0.96×
14Sachsen~10K0.94×
15Berlin~10K0.92×
16Nordrhein-Westfalen~50K0.89×
Fig. 06

Affinity by region

Affinity by region — U.S. Route 66, Germany
0.89×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the U.S. Route 66 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for U.S. Route 66 audience
#·InterestCategoryAffinity×
01American ApparelFashion & Accessoires1.77×
02Nine WestFashion & Accessoires1.73×
03Doro (musician)Music & Radio1.69×
04Maxi-CosiKids & Family1.62×
05BritaxKids & Family1.60×
06Old NavyFashion & Accessoires1.60×
07FableticsFashion & Accessoires1.59×
08EtsturTravel & Leisure1.58×
09Mytheresa.comShopping1.57×
10EspritFashion & Accessoires1.56×
11HiPPKids & Family1.55×
12MajeShopping1.55×
13Charlotte TilburyBeauty & Wellness1.54×
14Sasha BanksSports1.54×
15Bikram YogaHealth1.53×
16Billa (supermarket)Shopping1.53×
17COSShopping1.51×
18Isabel MarantFashion & Accessoires1.51×
19CC creamBeauty & Wellness1.51×
20Khaled (musician)Music & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the U.S. Route 66 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by U.S. Route 66 audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
MindfulnessBALANCE1.00×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by U.S. Route 66 audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.64×
PatriotismCONSERVATISM0.69×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does U.S. Route 66 have in Germany?

U.S. Route 66 has an estimated audience of 272,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of U.S. Route 66 fans?

49.7% of U.S. Route 66 fans are female, 50.3% are male, with an average age of 39.7 years.

03

Which brands do U.S. Route 66 fans like most?

U.S. Route 66 fans show strongest brand affinity for COS (1.51×), Charlotte Tilbury (1.54×), and Isabel Marant (1.51×) over the country average.

04

Where do U.S. Route 66 fans live in Germany?

U.S. Route 66 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do U.S. Route 66 fans also like?

Beyond U.S. Route 66 itself, the audience over-indexes on Charlotte Tilbury (1.54×), Isabel Marant (1.51×), Mytheresa.com (1.57×), and Maxi-Cosi (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See U.S. Route 66 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for U.S. Route 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →