U.S. Route 66 Audience in Germany
U.S. Route 66 has an estimated audience of 272,098 people in Germany. 49.7% are female, 50.3% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knauf Insulation, Zagreb, Hog Hunting, Goes, The Client (1994 film).
The average U.S. Route 66 fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knauf Insulation, Zagreb, Hog Hunting, with strongest over-indexing on Knauf Insulation (52.6× the country average). Demographically, the U.S. Route 66 audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of U.S. Route 66 fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 39.7 |
| Estimated audience size | 272,098 |
Audience persona
The typical U.S. Route 66 fan in Germany is balanced, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Knauf Insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,523 | 0.75× |
| Bayern | 40,567 | 0.93× |
| Baden-Württemberg | 31,182 | 0.84× |
| Niedersachsen | 23,529 | 0.89× |
| Hessen | 19,640 | 0.95× |
| Sachsen | 9,649 | 0.72× |
| Rheinland-Pfalz | 9,338 | 0.68× |
| Berlin | 8,587 | 0.71× |
| Thüringen | 7,538 | 1.09× |
| Schleswig-Holstein | 7,498 | 0.77× |
| Sachsen-Anhalt | 7,320 | 1.04× |
| Brandenburg | 6,785 | 0.8× |
| Mecklenburg-Vorpommern | 5,902 | 1.14× |
| Saarland | 5,867 | 1.76× |
| Bremen | 5,234 | 2.25× |
| Hamburg | 4,276 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knauf Insulation | 52.6× | Business & Career |
| Zagreb | 11.02× | Travel & Leisure |
| Hog Hunting | 8.79× | Sports |
| Goes | 1.75× | Travel & Leisure |
| The Client (1994 film) | 12.26× | Movies & TV |
| Dog breed | 1.57× | Pets & Animals |
| Maracaibo | 47.52× | Travel & Leisure |
| Haberler | 1.69× | News |
| Unique Gifts | 1.74× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Moroccan riad | 7.15× | Politics & Society |
| Standing rib roast | 9.32× | Food & Beverages |
| University of Koblenz and Landau | 20× | Business & Career |
| Hämatom | 20× | Music & Radio |
| Hang Seng Index | 6.09× | Business & Career |
| Corona (band) | 2.29× | Music & Radio |
| Birthday Gifts | 1.53× | Kids & Family |
| Urban horticulture | 1.52× | Home & Garden |
| Mustard seed | 8.17× | Food & Beverages |
| Godzilla (1954 film) | 3.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.82 |
| Community Orientation | OPEN | 1.5 |
| Patriotism | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.37 |
| Need for Security | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.8% |
| United Kingdom | 2.6% |
| Germany | 2.6% |
See U.S. Route 66 audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does U.S. Route 66 have in Germany?
U.S. Route 66 has an estimated audience of 272,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of U.S. Route 66 fans?
49.7% of U.S. Route 66 fans are female, 50.3% are male, with an average age of 39.7 years.
Which brands do U.S. Route 66 fans like most?
U.S. Route 66 fans show strongest brand affinity for Knauf Insulation (52.6×), Zagreb (11.02×), and Hog Hunting (8.79×) over the country average.
Where do U.S. Route 66 fans live in Germany?
U.S. Route 66 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,523), Bayern (reach 40,567), and Baden-Württemberg (reach 31,182). These three regions account for the largest share of the active audience.
What other brands do U.S. Route 66 fans also like?
Beyond U.S. Route 66 itself, the audience over-indexes on Zagreb (11.02×), Hog Hunting (8.79×), Goes (1.75×), and The Client (1994 film) (12.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for U.S. Route 66. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.