A data profile of the people who buy, follow and care about 20/20 (U.S. TV series) in United States — modelled from more than twelve digital signal sources. 20/20 (U.S. TV series) has an estimated audience of 3,793,246 people in United States.
The average 20/20 (U.S. TV series) fan in United States is 41.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kelly Osbourne, Obsessed (2009 film), True crime, with strongest over-indexing on Kelly Osbourne (12.44× the country average).
Demographically, the 20/20 (U.S. TV series) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 20/20 (U.S. TV series) fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the 20/20 (U.S. TV series) profile in United States.
72.8% are female, 27.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 41.9 |
| Estimated audience size | 3,793,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 19% | |
| 30-39 | 32% | |
| 40-49 | 40% | |
| 50+ | 6% |
Where the 20/20 (U.S. TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~40K | 1.20× | |
| 02 | Texas | ~400K | 1.19× | |
| 03 | Kentucky | ~60K | 1.19× | |
| 04 | Arizona | ~90K | 1.17× | |
| 05 | Louisiana | ~60K | 1.16× | |
| 06 | Arkansas | ~30K | 1.14× | |
| 07 | Missouri | ~70K | 1.12× | |
| 08 | Oklahoma | ~50K | 1.12× | |
| 09 | North Carolina | ~100K | 1.10× | |
| 10 | Indiana | ~80K | 1.10× | |
| 11 | Alabama | ~60K | 1.10× | |
| 12 | Georgia | ~100K | 1.09× | |
| 13 | South Carolina | ~60K | 1.09× | |
| 14 | North Dakota | ~8K | 1.08× | |
| 15 | Maryland | ~70K | 1.07× | |
| 16 | Ohio | ~100K | 1.06× | |
| 17 | Michigan | ~100K | 1.05× | |
| 18 | Maine | ~10K | 1.05× | |
| 19 | Wisconsin | ~60K | 1.04× | |
| 20 | New Mexico | ~20K | 1.03× | |
| 21 | South Dakota | ~9K | 1.03× | |
| 22 | Pennsylvania | ~100K | 1.02× | |
| 23 | Idaho | ~20K | 1.02× | |
| 24 | Tennessee | ~80K | 1.01× | |
| 25 | West Virginia | ~20K | 1.01× | |
| 26 | Minnesota | ~50K | 1.00× | |
| 27 | Iowa | ~30K | 1.00× | |
| 28 | Kansas | ~30K | 1.00× | |
| 29 | Montana | ~10K | 1.00× | |
| 30 | California | ~400K | 0.99× | |
| 31 | Virginia | ~90K | 0.98× | |
| 32 | Washington | ~70K | 0.98× | |
| 33 | Oregon | ~40K | 0.97× | |
| 34 | Nebraska | ~20K | 0.97× | |
| 35 | Florida | ~200K | 0.96× | |
| 36 | Illinois | ~100K | 0.96× | |
| 37 | New Hampshire | ~10K | 0.95× | |
| 38 | Delaware | ~10K | 0.95× | |
| 39 | New Jersey | ~90K | 0.94× | |
| 40 | Massachusetts | ~70K | 0.93× | |
| 41 | Nevada | ~30K | 0.90× | |
| 42 | Hawaii | ~10K | 0.90× | |
| 43 | New York | ~200K | 0.89× | |
| 44 | Colorado | ~50K | 0.89× | |
| 45 | Connecticut | ~30K | 0.89× | |
| 46 | Utah | ~30K | 0.88× | |
| 47 | Rhode Island | ~10K | 0.87× | |
| 48 | Alaska | ~7K | 0.87× | |
| 49 | Vermont | ~5K | 0.80× | |
| 50 | Washington, District of Columbia | ~8K | 0.67× |
The strongest cross-interests of the 20/20 (U.S. TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kelly Osbourne | Music & Radio | 12.44× | ||
| 02 | Michael Fassbender | Movies & TV | 12.44× | ||
| 03 | Tobias Harris | Sports | 12.44× | ||
| 04 | Tim Duncan | Sports | 12.44× | ||
| 05 | Bill Nighy | Movies & TV | 12.44× | ||
| 06 | Kareem Abdul-Jabbar | Sports | 12.18× | ||
| 07 | Chyler Leigh | Fashion & Accessoires | 11.96× | ||
| 08 | Chicago Med | Movies & TV | 11.57× | ||
| 09 | Rosamund Pike | Movies & TV | 11.10× | ||
| 10 | Larry Bird | Sports | 9.17× | ||
| 11 | Michelle Monaghan | Movies & TV | 8.80× | ||
| 12 | Lindsey Vonn | Sports | 8.72× | ||
| 13 | Charles Barkley | Sports | 8.62× | ||
| 14 | Obsessed (2009 film) | Movies & TV | 8.21× | ||
| 15 | Twin Peaks | Movies & TV | 7.36× | ||
| 16 | True crime | Movies & TV | 7.32× | ||
| 17 | Simone Biles | Sports | 6.75× | ||
| 18 | Dakota Fanning | Movies & TV | 6.09× | ||
| 19 | Vanessa Kirby | Movies & TV | 5.74× | ||
| 20 | TMZ | Internet & Social Media | 2.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.86× |
20/20 (U.S. TV series) has an estimated audience of 3,793,246 people in United States, concentrated in California and Texas.
72.8% of 20/20 (U.S. TV series) fans are female, 27.2% are male, with an average age of 41.9 years.
20/20 (U.S. TV series) fans show strongest brand affinity for Kelly Osbourne (12.44×), Obsessed (2009 film) (8.21×), and True crime (7.32×) over the country average.
20/20 (U.S. TV series) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond 20/20 (U.S. TV series) itself, the audience over-indexes on Obsessed (2009 film) (8.21×), True crime (7.32×), Lindsey Vonn (8.72×), and Twin Peaks (7.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 20/20 (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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