Superhero film Audience in United States
Superhero film has an estimated audience of 16,786,749 people in United States. 46.3% are female, 53.7% are male, average age 34.2. Top regions: California, Texas, Florida.
The average Superhero film fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Superhero film audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Superhero film fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 34.2 |
| Estimated audience size | 16,786,749 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,656,353 | 0.9× |
| Texas | 1,303,100 | 0.9× |
| Florida | 1,034,238 | 0.91× |
| New York | 944,626 | 1.01× |
| Georgia | 480,433 | 0.93× |
| Illinois | 435,259 | 0.78× |
| North Carolina | 402,799 | 0.8× |
| Pennsylvania | 393,231 | 0.7× |
| Ohio | 361,816 | 0.7× |
| Virginia | 351,623 | 0.86× |
| Michigan | 322,614 | 0.73× |
| New Jersey | 302,669 | 0.71× |
| Maryland | 232,713 | 0.81× |
| Massachusetts | 232,432 | 0.7× |
| Arizona | 226,990 | 0.66× |
| Washington | 223,248 | 0.66× |
| Tennessee | 219,598 | 0.65× |
| Oklahoma | 211,102 | 1.13× |
| Indiana | 208,842 | 0.68× |
| Missouri | 205,698 | 0.76× |
| Alabama | 184,167 | 0.79× |
| Louisiana | 177,602 | 0.82× |
| Colorado | 169,802 | 0.64× |
| South Carolina | 164,559 | 0.65× |
| Kentucky | 152,831 | 0.73× |
| Oregon | 150,077 | 0.78× |
| Minnesota | 141,373 | 0.59× |
| Wisconsin | 139,708 | 0.55× |
| Connecticut | 136,879 | 0.81× |
| Mississippi | 121,693 | 0.88× |
| Kansas | 113,119 | 0.86× |
| Arkansas | 111,782 | 0.81× |
| Nevada | 109,238 | 0.67× |
| Iowa | 100,562 | 0.73× |
| West Virginia | 93,188 | 1.19× |
| Utah | 90,654 | 0.6× |
| Alaska | 86,688 | 2.41× |
| New Mexico | 86,356 | 1.03× |
| Idaho | 86,054 | 1.02× |
| Hawaii | 79,300 | 1.1× |
| Nebraska | 78,362 | 0.93× |
| Montana | 75,569 | 1.62× |
| South Dakota | 74,589 | 1.92× |
| New Hampshire | 74,069 | 1.12× |
| North Dakota | 72,625 | 2.11× |
| Rhode Island | 71,523 | 1.34× |
| Maine | 71,480 | 1.19× |
| Wyoming | 70,271 | 2.82× |
| Vermont | 67,979 | 2.31× |
| Delaware | 64,051 | 1.38× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Extroversion | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.37 |
| Pet Ownership | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 6.4% |
| Japan | 5.6% |
See Superhero film audiences in other countries
More Movie genre audiences in United States
- Comedy movies (108,702,766)
- Drama movies (67,254,885)
- Documentary movies (63,818,584)
- Action movies (60,367,126)
- Science fiction movies (59,993,452)
How to read this data
Audience size is the estimated number of people in United States who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.