Rascasse Audience Intelligence

Superhero film Audience in United States

A data profile of the people who buy, follow and care about Superhero film in United States — modelled from more than twelve digital signal sources. Superhero film has an estimated audience of 16,786,749 people in United States.

#23among Movie genre in United States#1406among Topic in United States#136in Movies & TV

The average Superhero film fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superhero film profile in United States.

Audience size
16.8M
in United States
Gender
46.3%♀
53.7% male
Age
34.2
average years
Country rank
#2057
Topic in United States
Fig. 01

Search interest · 12-month trend

+204%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero film fans

46.3% are female, 53.7% are male, average age 34.2.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Superhero film audience in United States
MetricValue
Female46.3%
Male53.7%
Average age34.2
Estimated audience size16,786,749
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Superhero film audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4915%
50+12%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Superhero film audience comes from United States.

Worldwide audience distribution share by country for Superhero film
CountryShare
United States30.4%
United Kingdom6.4%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero film audience in United States is strongest.

Fig. 05

Top regions by affinity

Superhero film fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~40K1.18×
02Massachusetts~400K1.15×
03Vermont~30K1.14×
04California~2M1.13×
05North Dakota~40K1.12×
06Texas~1.5M1.11×
07Illinois~600K1.08×
08South Dakota~40K1.08×
09Delaware~50K1.07×
10Montana~50K1.06×
11Rhode Island~60K1.05×
12Oklahoma~200K1.04×
13Utah~200K1.03×
14Arizona~400K1.02×
15Idaho~90K1.02×
16Georgia~500K1.00×
17Virginia~400K1.00×
18Oregon~200K1.00×
19Arkansas~100K1.00×
20New Mexico~80K1.00×
21Michigan~400K0.99×
22Tennessee~300K0.99×
23Indiana~300K0.99×
24Nebraska~80K0.99×
25West Virginia~80K0.99×
26Hawaii~70K0.99×
27Maine~60K0.99×
28New Jersey~400K0.98×
29Colorado~300K0.98×
30Minnesota~200K0.98×
31Kentucky~200K0.98×
32Kansas~100K0.98×
33Maryland~300K0.97×
34Wisconsin~200K0.97×
35Alabama~200K0.97×
36Connecticut~200K0.97×
37New Hampshire~60K0.97×
38Florida~1M0.96×
39Washington~300K0.96×
40Nevada~200K0.96×
41New York~900K0.95×
42Pennsylvania~500K0.95×
43Mississippi~100K0.95×
44Washington, District of Columbia~50K0.95×
45North Carolina~500K0.94×
46Missouri~300K0.94×
47Ohio~500K0.93×
48South Carolina~200K0.93×
49Iowa~100K0.93×
50Louisiana~200K0.92×
Fig. 06

Affinity by region

Affinity by region — Superhero film, United States
0.92×1.00×1.18×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Superhero film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →