Rascasse Audience Intelligence

Superhero film Audience in Germany

A data profile of the people who buy, follow and care about Superhero film in Germany — modelled from more than twelve digital signal sources. Superhero film has an estimated audience of 1,547,010 people in Germany.

#27among Movie genre in Germany#2360among Topic in Germany#402in Movies & TV

The average Superhero film fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Superman, Comic book, with strongest over-indexing on Harry Potter (4.01× the country average).

Demographically, the Superhero film audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Superhero film fan in Germany is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superhero film profile in Germany.

Audience size
1.5M
in Germany
Gender
47.4%♀
52.6% male
Age
31.0
average years
Country rank
#4336
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero film fans

47.4% are female, 52.6% are male, average age 31.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Superhero film audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age31.0
Estimated audience size1,547,010
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Superhero film audience in Germany
Age bracketShare%
16-1941%
20-2923%
30-3919%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Superhero film audience comes from Germany.

Worldwide audience distribution share by country for Superhero film
CountryShare
United States30.4%
United Kingdom6.4%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero film audience in Germany is strongest.

Fig. 05

Top regions by affinity

Superhero film fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.24×
02Saarland~20K1.23×
03Mecklenburg-Vorpommern~30K1.05×
04Thüringen~40K1.03×
05Sachsen-Anhalt~40K1.02×
06Brandenburg~50K0.98×
07Hessen~100K0.96×
08Hamburg~30K0.95×
09Schleswig-Holstein~50K0.94×
10Rheinland-Pfalz~70K0.93×
11Sachsen~70K0.92×
12Berlin~60K0.91×
13Niedersachsen~100K0.85×
14Bayern~200K0.84×
15Baden-Württemberg~200K0.83×
16Nordrhein-Westfalen~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Superhero film, Germany
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superhero film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superhero film audience
#·InterestCategoryAffinity×
01Magic: The GatheringGames10.09×
02Pulp FictionMovies & TV8.90×
03Homeland (TV series)Movies & TV8.80×
04Frozen (2013 film)Movies & TV8.42×
05My Hero AcademiaLiterature7.84×
06Tabletop role-playing gameGames7.19×
07SupermanMovies & TV6.30×
08Action figureKids & Family6.17×
09Animated cartoonMovies & TV5.82×
10CrunchyrollGames5.18×
11Comic bookLiterature5.17×
12OtakuLiterature4.82×
13EA Sports FCGames4.57×
14Harry PotterMovies & TV4.01×
15PeacemakerMovies & TV3.57×
16Adventure gameGames3.55×
17TwitchGames3.46×
18Game of ThronesMovies & TV2.97×
19Action moviesMovies & TV2.47×
20TikTokInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superhero film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superhero film audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.30×
Social Media UsageJOY1.10×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superhero film audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.58×
IndulgenceJOY0.58×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superhero film have in Germany?

Superhero film has an estimated audience of 1,547,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Superhero film fans?

47.4% of Superhero film fans are female, 52.6% are male, with an average age of 31.0 years.

03

Which brands do Superhero film fans like most?

Superhero film fans show strongest brand affinity for Harry Potter (4.01×), Superman (6.3×), and Comic book (5.17×) over the country average.

04

Where do Superhero film fans live in Germany?

Superhero film fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Superhero film fans also like?

Beyond Superhero film itself, the audience over-indexes on Superman (6.3×), Comic book (5.17×), Tabletop role-playing game (7.19×), and Twitch (3.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See Superhero film audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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