Superhero film Audience in Germany
Superhero film has an estimated audience of 1,547,010 people in Germany. 47.4% are female, 52.6% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Superman, Comic book, Tabletop role-playing game, Twitch.
The average Superhero film fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Superman, Comic book, with strongest over-indexing on Harry Potter (4.01× the country average). Demographically, the Superhero film audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Superhero film fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 31.0 |
| Estimated audience size | 1,547,010 |
Audience persona
The typical Superhero film fan in Germany is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,813 | 0.72× |
| Bayern | 172,735 | 0.69× |
| Baden-Württemberg | 114,213 | 0.54× |
| Hessen | 112,693 | 0.96× |
| Niedersachsen | 89,929 | 0.6× |
| Berlin | 51,801 | 0.75× |
| Rheinland-Pfalz | 51,780 | 0.67× |
| Sachsen | 49,326 | 0.65× |
| Thüringen | 44,491 | 1.13× |
| Sachsen-Anhalt | 43,209 | 1.08× |
| Brandenburg | 40,048 | 0.83× |
| Mecklenburg-Vorpommern | 38,003 | 1.29× |
| Saarland | 37,778 | 1.99× |
| Bremen | 37,074 | 2.8× |
| Schleswig-Holstein | 35,405 | 0.64× |
| Hamburg | 24,342 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 4.01× | Movies & TV |
| Superman | 6.3× | Movies & TV |
| Comic book | 5.17× | Literature |
| Tabletop role-playing game | 7.19× | Games |
| Twitch | 3.46× | Games |
| Magic: The Gathering | 10.09× | Games |
| Adventure game | 3.55× | Games |
| TikTok | 1.96× | Internet & Social Media |
| Animated cartoon | 5.82× | Movies & TV |
| Action figure | 6.17× | Kids & Family |
| Homeland (TV series) | 8.8× | Movies & TV |
| Game of Thrones | 2.97× | Movies & TV |
| Peacemaker | 3.57× | Movies & TV |
| EA Sports FC | 4.57× | Games |
| Euphoria | 2.17× | Movies & TV |
| Pulp Fiction | 8.9× | Movies & TV |
| Action movies | 2.47× | Movies & TV |
| Otaku | 4.82× | Literature |
| Crunchyroll | 5.18× | Games |
| Frozen (2013 film) | 8.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.33 |
| Urban Lifestyle | OPEN | 1.23 |
| Sports Activity | POWER | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 6.4% |
| Japan | 5.6% |
See Superhero film audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Superhero film have in Germany?
Superhero film has an estimated audience of 1,547,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superhero film fans?
47.4% of Superhero film fans are female, 52.6% are male, with an average age of 31.0 years.
Which brands do Superhero film fans like most?
Superhero film fans show strongest brand affinity for Harry Potter (4.01×), Superman (6.3×), and Comic book (5.17×) over the country average.
Where do Superhero film fans live in Germany?
Superhero film fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,813), Bayern (reach 172,735), and Baden-Württemberg (reach 114,213). These three regions account for the largest share of the active audience.
What other brands do Superhero film fans also like?
Beyond Superhero film itself, the audience over-indexes on Superman (6.3×), Comic book (5.17×), Tabletop role-playing game (7.19×), and Twitch (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.