Force (Star Wars) Audience in United States
Force (Star Wars) has an estimated audience of 4,527,833 people in United States. Top brand affinities: Finnair, AccuWeather, StubHub, Lego Star Wars, DocuSign.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average).
Category: Movies & TV · Type: Fictional Character
Demographics of Force (Star Wars) fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,527,833 |
Audience persona
The typical Force (Star Wars) fan in United States shows strong Patriotism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Lego Star Wars | 38.96× | Kids & Family |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Extroversion | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.19 |
| Social Media Usage | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| France | 19.3% |
| Canada | 5.9% |
See Force (Star Wars) audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Force (Star Wars). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.