Rascasse Audience Intelligence

Force (Star Wars) Audience in United States

A data profile of the people who buy, follow and care about Force (Star Wars) in United States — modelled from more than twelve digital signal sources. Force (Star Wars) has an estimated audience of 4,534,416 people in United States.

#13among Fictional Character in United States#771in Movies & TV

Force (Star Wars) fans in United States are concentrated in Texas, with strong brand affinity for Obsessed (2009 film).

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Obsessed (2009 film), Josh Brolin, Superman, with strongest over-indexing on Obsessed (2009 film) (11.37× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Force (Star Wars) fan in United States shows strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Force (Star Wars) profile in United States.

Audience size
4.5M
in United States
Country rank
#7263
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Force (Star Wars) fans

Fig. 02

Gender split

Demographic split for Force (Star Wars) audience in United States
MetricValue
Estimated audience size4,534,416
Fig. 04

Worldwide distribution

37.7%

of the worldwide Force (Star Wars) audience comes from United States.

Worldwide audience distribution share by country for Force (Star Wars)
CountryShare
United States37.7%
France19.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Force (Star Wars) audience in United States is strongest.

Fig. 05

Top regions by affinity

Force (Star Wars) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.85×
02Mississippi~60K1.59×
03Georgia~200K1.44×
04Alabama~90K1.41×
05Louisiana~80K1.41×
06South Carolina~90K1.36×
07Oklahoma~70K1.36×
08Ohio~200K1.35×
09Kentucky~80K1.34×
10Arkansas~50K1.31×
11North Carolina~200K1.30×
12Missouri~90K1.19×
13New Mexico~30K1.16×
14Indiana~90K1.14×
15Michigan~100K1.11×
16Arizona~100K1.10×
17Tennessee~100K1.10×
18Pennsylvania~200K1.09×
19Delaware~10K1.09×
20Nebraska~20K1.07×
21Illinois~200K1.03×
22Kansas~40K1.03×
23Maryland~80K1.02×
24California~500K1.00×
25North Dakota~9K1.00×
26Florida~300K0.95×
27Virginia~100K0.94×
28South Dakota~10K0.92×
29Alaska~9K0.92×
30Connecticut~40K0.90×
31Hawaii~20K0.90×
32Nevada~40K0.88×
33New Jersey~100K0.87×
34Iowa~30K0.84×
35West Virginia~20K0.82×
36Rhode Island~10K0.80×
37Idaho~20K0.78×
38Montana~10K0.78×
39Washington~70K0.77×
40Massachusetts~70K0.77×
41Wisconsin~50K0.77×
42Maine~10K0.77×
43Vermont~6K0.77×
44New York~200K0.74×
45Minnesota~50K0.74×
46Oregon~40K0.74×
47Washington, District of Columbia~10K0.74×
48Colorado~50K0.73×
49New Hampshire~10K0.73×
50Utah~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Force (Star Wars), United States
0.64×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Force (Star Wars) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Force (Star Wars) audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV12.57×
02The Lego MovieMovies & TV12.57×
03Obsessed (2009 film)Movies & TV11.37×
04Lego Star WarsKids & Family11.24×
05Alvin and the ChipmunksMusic & Radio11.05×
06Lego BatmanKids & Family10.42×
07Cobie SmuldersMovies & TV9.06×
08Doctor StrangeLiterature8.11×
09ABCMovies & TV7.89×
10captain americaMovies & TV7.57×
11Guardians of the Galaxy (film)Movies & TV7.56×
12Chris Evans (actor)Movies & TV7.07×
13Brittany SnowMovies & TV5.70×
14ArrowMovies & TV4.47×
15Rotten TomatoesMovies & TV4.21×
16Board gamesGames2.79×
17BeetlejuiceMovies & TV2.53×
18SupermanMovies & TV2.49×
19RedditInternet & Social Media2.47×
20Science fiction moviesMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Force (Star Wars) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Force (Star Wars) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
IndividualismJOY1.37×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Force (Star Wars) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Force (Star Wars) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Force (Star Wars). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →