Force (Star Wars) Audience in Germany

Force (Star Wars) has an estimated audience of 297,992 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Lego Star Wars, Andrew Garfield, Superman, Rami Malek.

Force (Star Wars) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Jotex. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Lego Star Wars, Andrew Garfield, with strongest over-indexing on Jotex (78.71× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Force (Star Wars) fans

Demographic split for Force (Star Wars) audience in Germany
MetricValue
Estimated audience size297,992

Audience persona

The typical Force (Star Wars) fan in Germany shows strong Early Adopter Mentality tendencies and a notable affinity for Jotex.

Top regions in Germany

Top regions ranked by reach for Force (Star Wars) in Germany
RegionReachAffinity
Nordrhein-Westfalen63,4560.94×
Bayern49,570
Baden-Württemberg44,3571.06×
Niedersachsen28,5260.96×
Hessen20,6410.88×
Sachsen16,4951.1×
Berlin14,8451.08×
Schleswig-Holstein14,1501.28×
Rheinland-Pfalz13,9200.91×
Brandenburg9,8131.03×
Sachsen-Anhalt8,0991.02×
Thüringen7,8931.01×
Hamburg7,3701.06×
Mecklenburg-Vorpommern6,4751.1×
Saarland2,7570.73×
Bremen2,1720.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Force (Star Wars) audience
BrandAffinityCategory
Jotex78.71×Shopping
Lego Star Wars20.25×Kids & Family
Andrew Garfield20×Movies & TV
Superman5.62×Movies & TV
Rami Malek20×Movies & TV
Harry Potter2.77×Movies & TV
Halloween costume21.28×Kids & Family
Batman3.73×Movies & TV
Millie Bobby Brown5.36×Movies & TV
Willem Dafoe10.67×Movies & TV
Spiegel Online2.14×News
Thanos14.95×Literature
Lego3.19×Kids & Family
Transfermarkt2.6×Sports
Pets1.65×Pets & Animals
Cosplay5.1×Games
Oblivion (2013 film)5.22×Movies & TV
Westdeutscher Rundfunk3.13×Movies & TV
Pokémon3.46×Games
Fortnite3.53×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Force (Star Wars) audience
TraitClusterScore
Early Adopter MentalityPOWER1.44
Pet OwnershipJOY1.29
SustainabilityBALANCE1.23
DIY MentalityTHRILL1.14
PatriotismCONSERVATISM1.13
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Force (Star Wars)
CountryShare
United States37.9%
France19.3%
Canada5.9%

See Force (Star Wars) audiences in other countries

More Movies & TV audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Force (Star Wars). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.