Rascasse Audience Intelligence

Force (Star Wars) Audience in Germany

A data profile of the people who buy, follow and care about Force (Star Wars) in Germany — modelled from more than twelve digital signal sources. Force (Star Wars) has an estimated audience of 306,160 people in Germany.

#82among Fictional Character in Germany#2852in Movies & TV

Force (Star Wars) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Lego Star Wars.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego Star Wars, Robert Redford, Halloween costume, with strongest over-indexing on Lego Star Wars (25.38× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Force (Star Wars) fan in Germany shows strong Early Adopter Mentality tendencies and a notable affinity for Lego Star Wars.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Force (Star Wars) profile in Germany.

Audience size
306K
in Germany
Country rank
#17060
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Force (Star Wars) fans

Fig. 02

Gender split

Demographic split for Force (Star Wars) audience in Germany
MetricValue
Estimated audience size306,160
Fig. 04

Worldwide distribution

2.5%

of the worldwide Force (Star Wars) audience comes from Germany.

Worldwide audience distribution share by country for Force (Star Wars)
CountryShare
United States37.7%
France19.2%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Force (Star Wars) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Force (Star Wars) fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.62×
02Schleswig-Holstein~10K1.27×
03Sachsen-Anhalt~8K1.03×
04Sachsen~20K1.02×
05Bayern~50K1.01×
06Baden-Württemberg~40K1.01×
07Brandenburg~9K1.00×
08Thüringen~8K1.00×
09Hamburg~7K1.00×
10Berlin~10K0.98×
11Rheinland-Pfalz~10K0.96×
12Hessen~20K0.94×
13Niedersachsen~30K0.92×
14Nordrhein-Westfalen~60K0.90×
15Bremen~2K0.89×
16Saarland~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Force (Star Wars), Germany
0.80×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Force (Star Wars) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Force (Star Wars) audience
#·InterestCategoryAffinity×
01Halloween costumeKids & Family29.97×
02Lego Star WarsKids & Family25.38×
03ThanosLiterature25.29×
04Willem DafoeMovies & TV20.00×
05Andrew GarfieldMovies & TV20.00×
06Rami MalekMovies & TV20.00×
07Alexander SkarsgårdMovies & TV14.72×
08Thor (Marvel Comics)Literature12.31×
09Kaley CuocoMovies & TV11.80×
10Ethan HawkeMovies & TV10.43×
11Robert RedfordMovies & TV9.28×
12TonieboxKids & Family7.84×
13SupermanMovies & TV6.11×
14Millie Bobby BrownMovies & TV6.11×
15Jason MomoaMovies & TV6.11×
16LegoKids & Family4.01×
17BatmanMovies & TV3.98×
18TransfermarktSports3.28×
19Harry PotterMovies & TV2.64×
20TagesschauMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Force (Star Wars) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Force (Star Wars) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
ExtroversionTHRILL1.45×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Force (Star Wars) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Sports ActivityPOWER0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Force (Star Wars). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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