Pilsner Audience in United States

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Pilsner has an estimated audience of 1,634,136 people in United States. 37.4% are female, 62.6% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Stella Artois, O'Reilly Auto Parts, AutoZone, Advance Auto Parts, Soccer.

The average Pilsner fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stella Artois, O'Reilly Auto Parts, AutoZone, with strongest over-indexing on Stella Artois (25.65× the country average). Demographically, the Pilsner audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Pilsner fans

Demographic split for Pilsner audience in United States
MetricValue
Female37.4%
Male62.6%
Average age35.0
Estimated audience size1,634,136

Audience persona

The typical Pilsner fan in United States is more male, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Stella Artois.

Top regions in United States

Top regions ranked by reach for Pilsner in United States
RegionReachAffinity
California221,3021.23×
Texas131,2440.93×
New York117,4051.29×
Florida108,1900.98×
Illinois60,2321.11×
Pennsylvania56,3561.02×
North Carolina49,9861.02×
Washington47,5831.45×
New Jersey47,1691.13×
Ohio44,8440.89×
Georgia44,6120.89×
Massachusetts44,1151.37×
Virginia40,8371.03×
Michigan39,3780.92×
Colorado32,1011.25×
Tennessee30,0130.92×
Arizona29,0160.87×
Maryland28,9131.03×
Oregon26,2471.4×
Indiana25,4240.85×
Wisconsin23,5110.96×
Minnesota23,2570.99×
Missouri22,7440.86×
South Carolina21,2290.86×
Connecticut19,6321.2×
Utah18,2631.25×
Kentucky16,6660.81×
Alabama15,7810.69×
Louisiana15,0700.72×
Nevada15,0190.95×
Oklahoma14,6030.8×
Iowa11,5540.86×
Kansas10,8240.84×
Arkansas10,5400.78×
Idaho9,0991.11×
Washington, District of Columbia8,3381.7×
Hawaii7,4571.06×
Nebraska7,1500.87×
New Hampshire7,1101.1×
Mississippi7,0620.52×
New Mexico6,6450.81×
Maine6,3971.09×
West Virginia5,6550.74×
Rhode Island5,2881.02×
Montana4,8181.06×
Vermont4,1061.43×
Alaska3,7821.08×
South Dakota3,2540.86×
Delaware3,2400.72×
North Dakota2,6320.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pilsner audience
BrandAffinityCategory
Stella Artois25.65×Food & Beverages
O'Reilly Auto Parts3.9×Cars & Mobility
AutoZone2.43×Cars & Mobility
Advance Auto Parts3.61×Cars & Mobility
Soccer1.78×Sports
Western Union4.06×Business & Career
Little Caesars2.53×Food & Beverages
Pizza Hut1.98×Food & Beverages
Toronto-Dominion Bank3.71×Business & Career
Cristal31.16×Food & Beverages
CarMax2.54×Cars & Mobility
Beer1.54×Food & Beverages
Kingfisher36.69×Food & Beverages
Popeyes Louisiana Kitchen3.17×Food & Beverages
AT&T1.95×Technology & Electronics
The Conjuring3.73×Movies & TV
IKEA1.7×Home & Garden
TurboTax2.75×Business & Career
Mineral water3.38×Food & Beverages
Eastern Time Zone1.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pilsner audience
TraitClusterScore
IndulgenceJOY2.27
LGBTQ+ IdentityOPEN1.93
Luxury OrientationPREMIUM1.29
Urban LifestyleOPEN1.27
Design AffinityPREMIUM1.24
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Pilsner
CountryShare
United States17.5%
Brazil15.9%
Mexico9.4%

See Pilsner audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Pilsner have in United States?

Pilsner has an estimated audience of 1,634,136 people in United States, concentrated in California and Texas.

What is the gender split and age of Pilsner fans?

37.4% of Pilsner fans are female, 62.6% are male, with an average age of 35.0 years.

Which brands do Pilsner fans like most?

Pilsner fans show strongest brand affinity for Stella Artois (25.65×), O'Reilly Auto Parts (3.9×), and AutoZone (2.43×) over the country average.

Where do Pilsner fans live in United States?

Pilsner fans in United States are most concentrated in California (reach 221,302), Texas (reach 131,244), and New York (reach 117,405). These three regions account for the largest share of the active audience.

What other brands do Pilsner fans also like?

Beyond Pilsner itself, the audience over-indexes on O'Reilly Auto Parts (3.9×), AutoZone (2.43×), Advance Auto Parts (3.61×), and Soccer (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilsner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.