Rascasse Audience Intelligence

Pilsner Audience in United States

A data profile of the people who buy, follow and care about Pilsner in United States — modelled from more than twelve digital signal sources. Pilsner has an estimated audience of 1,634,136 people in United States.

#44among Alcohol in United States#6992among Topic in United States#995in Food & Beverages

The average Pilsner fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stella Artois, FIFA World Cup 2026, O'Reilly Auto Parts, with strongest over-indexing on Stella Artois (25.65× the country average).

Demographically, the Pilsner audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilsner fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Stella Artois.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilsner profile in United States.

Audience size
1.6M
in United States
Gender
37.4%♀
62.6% male
Age
35.0
average years
Country rank
#16636
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pilsner fans

37.4% are female, 62.6% are male, average age 35.0.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Pilsner audience in United States
MetricValue
Female37.4%
Male62.6%
Average age35.0
Estimated audience size1,634,136
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Pilsner audience in United States
Age bracketShare%
16-1922%
20-2930%
30-3924%
40-4915%
50+9%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Pilsner audience comes from United States.

Worldwide audience distribution share by country for Pilsner
CountryShare
United States17.5%
Brazil15.9%
Mexico9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilsner audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilsner fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.50×
02Washington~50K1.41×
03Oregon~30K1.40×
04Vermont~4K1.35×
05Massachusetts~40K1.32×
06New York~100K1.24×
07Colorado~30K1.20×
08California~200K1.19×
09Utah~20K1.17×
10Connecticut~20K1.16×
11Maine~7K1.16×
12Montana~5K1.11×
13Hawaii~8K1.09×
14New Hampshire~7K1.09×
15Alaska~4K1.09×
16Idaho~9K1.08×
17New Jersey~40K1.07×
18Illinois~60K1.04×
19Rhode Island~5K1.04×
20Maryland~30K1.03×
21Pennsylvania~60K1.01×
22Virginia~40K1.00×
23North Carolina~50K0.99×
24Florida~100K0.98×
25Minnesota~20K0.96×
26Wisconsin~20K0.93×
27South Dakota~4K0.93×
28Nevada~10K0.92×
29North Dakota~3K0.92×
30Tennessee~30K0.91×
31Iowa~10K0.90×
32Nebraska~7K0.90×
33Michigan~40K0.89×
34Delaware~4K0.88×
35Georgia~40K0.87×
36South Carolina~20K0.87×
37Kansas~10K0.87×
38New Mexico~7K0.87×
39Texas~100K0.86×
40Ohio~40K0.86×
41Arizona~30K0.86×
42Missouri~20K0.86×
43Kentucky~20K0.86×
44Indiana~30K0.85×
45Arkansas~10K0.85×
46West Virginia~6K0.85×
47Oklahoma~10K0.83×
48Louisiana~20K0.78×
49Alabama~20K0.76×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Pilsner, United States
0.72×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilsner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilsner audience
#·InterestCategoryAffinity×
01KingfisherFood & Beverages36.69×
02CristalFood & Beverages31.16×
03Stella ArtoisFood & Beverages25.65×
04Western UnionBusiness & Career4.06×
05O'Reilly Auto PartsCars & Mobility3.90×
06Toronto-Dominion BankBusiness & Career3.71×
07Advance Auto PartsCars & Mobility3.61×
08Popeyes Louisiana KitchenFood & Beverages3.17×
09TurboTaxBusiness & Career2.75×
10Comcast CableTechnology & Electronics2.61×
11CarMaxCars & Mobility2.54×
12Little CaesarsFood & Beverages2.53×
13AutoZoneCars & Mobility2.43×
14Pizza HutFood & Beverages1.98×
15AT&TTechnology & Electronics1.95×
16Ultimate Fighting ChampionshipSports1.83×
17SoccerSports1.78×
18IKEAHome & Garden1.70×
19FIFA World Cup 2026Sports1.57×
20BeerFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilsner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilsner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.17×
Social Media UsageJOY1.12×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilsner audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
MindfulnessBALANCE0.72×
SpiritualityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pilsner have in United States?

Pilsner has an estimated audience of 1,634,136 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pilsner fans?

37.4% of Pilsner fans are female, 62.6% are male, with an average age of 35.0 years.

03

Which brands do Pilsner fans like most?

Pilsner fans show strongest brand affinity for Stella Artois (25.65×), FIFA World Cup 2026 (1.57×), and O'Reilly Auto Parts (3.9×) over the country average.

04

Where do Pilsner fans live in United States?

Pilsner fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pilsner fans also like?

Beyond Pilsner itself, the audience over-indexes on FIFA World Cup 2026 (1.57×), O'Reilly Auto Parts (3.9×), Popeyes Louisiana Kitchen (3.17×), and AutoZone (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Pilsner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilsner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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