Murcia Audience in United States
Murcia has an estimated audience of 408,388 people in United States. 44.0% are female, 56.0% are male, average age 39.0. Top regions: California, Florida, Texas. Top brand affinities: Marbella, Alicante, Costa Brava, Enterprise Rent-A-Car, Linguistics.
The average Murcia fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Marbella, Alicante, Costa Brava, with strongest over-indexing on Marbella (166.15× the country average). Demographically, the Murcia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Murcia fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 39.0 |
| Estimated audience size | 408,388 |
Audience persona
The typical Murcia fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Marbella.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,741 | 1.51× |
| Florida | 54,219 | 1.96× |
| Texas | 39,486 | 1.12× |
| New York | 38,276 | 1.68× |
| Illinois | 15,627 | 1.15× |
| Virginia | 14,696 | 1.48× |
| New Jersey | 13,617 | 1.31× |
| North Carolina | 12,689 | 1.03× |
| Washington | 12,405 | 1.51× |
| Massachusetts | 12,317 | 1.53× |
| Georgia | 12,230 | 0.97× |
| Pennsylvania | 11,828 | 0.86× |
| Ohio | 8,752 | 0.7× |
| Colorado | 8,602 | 1.34× |
| Maryland | 8,385 | 1.19× |
| Arizona | 8,218 | 0.99× |
| Michigan | 7,868 | 0.74× |
| Oregon | 6,678 | 1.43× |
| Tennessee | 5,782 | 0.71× |
| Indiana | 5,352 | 0.72× |
| Missouri | 5,277 | 0.8× |
| Minnesota | 5,175 | 0.88× |
| Connecticut | 5,172 | 1.26× |
| South Carolina | 5,048 | 0.82× |
| Wisconsin | 4,422 | 0.72× |
| Washington, District of Columbia | 4,162 | 3.39× |
| Utah | 3,852 | 1.05× |
| Kentucky | 3,784 | 0.74× |
| Nevada | 3,674 | 0.93× |
| Louisiana | 3,035 | 0.58× |
| Kansas | 2,941 | 0.91× |
| Alabama | 2,773 | 0.49× |
| New Mexico | 2,513 | 1.23× |
| Oklahoma | 2,417 | 0.53× |
| Iowa | 2,014 | 0.6× |
| Idaho | 1,639 | 0.8× |
| Maine | 1,577 | 1.08× |
| Arkansas | 1,573 | 0.47× |
| Nebraska | 1,474 | 0.72× |
| Rhode Island | 1,412 | 1.09× |
| Hawaii | 1,335 | 0.76× |
| New Hampshire | 1,247 | 0.77× |
| Mississippi | 1,138 | 0.34× |
| West Virginia | 939 | 0.49× |
| Vermont | 939 | 1.31× |
| Montana | 817 | 0.72× |
| Delaware | 744 | 0.66× |
| Alaska | 729 | 0.83× |
| Wyoming | 549 | 0.91× |
| South Dakota | 538 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marbella | 166.15× | Travel & Leisure |
| Alicante | 212.62× | Travel & Leisure |
| Costa Brava | 269.81× | Travel & Leisure |
| Enterprise Rent-A-Car | 11.16× | Cars & Mobility |
| Linguistics | 17.12× | Business & Career |
| MakeMyTrip | 34.66× | Travel & Leisure |
| Translation | 16.51× | Business & Career |
| Expedia | 5.6× | Travel & Leisure |
| MSN | 3.95× | News |
| Autism Awareness | 9.06× | Health |
| Kia Sportage | 20× | Cars & Mobility |
| Diabetes mellitus awareness | 6.18× | Health |
| Jane Goodall | 9.23× | Pets & Animals |
| Superman | 2.09× | Movies & TV |
| Singer-songwriter | 3.08× | Music & Radio |
| El Corte Inglés | 19.05× | Shopping |
| Google Flights | 4.13× | Travel & Leisure |
| Katherine Heigl | 10.95× | Movies & TV |
| Microblogging | 6.3× | Technology & Electronics |
| Indeed.com | 2.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.15 |
| Risk Appetite | THRILL | 2.24 |
| Design Affinity | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
| Spirituality | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 62.7% |
| United States | 9.6% |
| United Kingdom | 6.4% |
See Murcia audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Murcia have in United States?
Murcia has an estimated audience of 408,388 people in United States, concentrated in California and Florida.
What is the gender split and age of Murcia fans?
44.0% of Murcia fans are female, 56.0% are male, with an average age of 39.0 years.
Which brands do Murcia fans like most?
Murcia fans show strongest brand affinity for Marbella (166.15×), Alicante (212.62×), and Costa Brava (269.81×) over the country average.
Where do Murcia fans live in United States?
Murcia fans in United States are most concentrated in California (reach 67,741), Florida (reach 54,219), and Texas (reach 39,486). These three regions account for the largest share of the active audience.
What other brands do Murcia fans also like?
Beyond Murcia itself, the audience over-indexes on Alicante (212.62×), Costa Brava (269.81×), Enterprise Rent-A-Car (11.16×), and Linguistics (17.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Murcia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.