Rascasse Audience Intelligence

Murcia Audience in United States

A data profile of the people who buy, follow and care about Murcia in United States — modelled from more than twelve digital signal sources. Murcia has an estimated audience of 408,388 people in United States.

#525among City in United States#4539among POI in United States#3382in Travel & Leisure

The average Murcia fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Marbella, Costa Brava, Alicante, with strongest over-indexing on Marbella (116.19× the country average).

Demographically, the Murcia audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murcia fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Marbella.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murcia profile in United States.

Audience size
408K
in United States
Gender
44.0%♀
56.0% male
Age
39.0
average years
Country rank
#41136
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Murcia fans

44.0% are female, 56.0% are male, average age 39.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Murcia audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.0
Estimated audience size408,388
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Murcia audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Murcia audience comes from United States.

Worldwide audience distribution share by country for Murcia
CountryShare
Spain62.6%
United States9.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murcia audience in United States is strongest.

Fig. 05

Top regions by affinity

Murcia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.52×
02Florida~50K1.86×
03New York~40K1.60×
04Massachusetts~10K1.46×
05Washington~10K1.39×
06California~60K1.38×
07Virginia~10K1.33×
08Oregon~6K1.31×
09New Jersey~10K1.29×
10Colorado~8K1.22×
11Connecticut~5K1.19×
12Maryland~8K1.16×
13Vermont<1K1.16×
14Texas~40K1.12×
15Illinois~20K1.12×
16Utah~4K1.08×
17New Mexico~2K1.07×
18Rhode Island~1K1.05×
19Maine~2K1.03×
20Georgia~10K1.00×
21North Carolina~10K1.00×
22Alaska<1K0.98×
23New Hampshire~2K0.97×
24Montana~1K0.96×
25Arizona~8K0.95×
26Nevada~4K0.95×
27Kansas~3K0.94×
28Hawaii~2K0.94×
29North Dakota<1K0.94×
30Idaho~2K0.93×
31Delaware~1K0.93×
32Pennsylvania~10K0.92×
33Minnesota~5K0.92×
34South Dakota<1K0.92×
35South Carolina~5K0.89×
36Nebraska~2K0.89×
37West Virginia~2K0.87×
38Wisconsin~5K0.84×
39Iowa~3K0.83×
40Missouri~5K0.82×
41Kentucky~4K0.82×
42Mississippi~3K0.82×
43Arkansas~3K0.81×
44Tennessee~7K0.80×
45Indiana~6K0.80×
46Louisiana~4K0.80×
47Michigan~8K0.78×
48Oklahoma~4K0.78×
49Ohio~9K0.74×
50Alabama~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Murcia, United States
0.73×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murcia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murcia audience
#·InterestCategoryAffinity×
01Costa BravaTravel & Leisure172.04×
02MarbellaTravel & Leisure116.19×
03AlicanteTravel & Leisure72.86×
04Cultural tourismTravel & Leisure23.70×
05MakeMyTripTravel & Leisure22.88×
06RyanairTravel & Leisure20.00×
07EasyJetTravel & Leisure20.00×
08Candlewood SuitesTravel & Leisure18.52×
09MauritiusTravel & Leisure14.05×
10LinguisticsBusiness & Career13.62×
11BodrumTravel & Leisure13.10×
12El Corte InglésShopping11.58×
13TranslationBusiness & Career10.59×
14Karl MarxLiterature9.68×
15Berlin WallTravel & Leisure8.76×
16TrivagoTravel & Leisure5.57×
17Web serverTechnology & Electronics4.31×
18ExpediaTravel & Leisure3.71×
19Enterprise Rent-A-CarCars & Mobility3.23×
20Google FlightsTravel & Leisure3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murcia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murcia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.40×
Risk AppetiteTHRILL1.75×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murcia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.86×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Murcia have in United States?

Murcia has an estimated audience of 408,388 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Murcia fans?

44.0% of Murcia fans are female, 56.0% are male, with an average age of 39.0 years.

03

Which brands do Murcia fans like most?

Murcia fans show strongest brand affinity for Marbella (116.19×), Costa Brava (172.04×), and Alicante (72.86×) over the country average.

04

Where do Murcia fans live in United States?

Murcia fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Murcia fans also like?

Beyond Murcia itself, the audience over-indexes on Costa Brava (172.04×), Alicante (72.86×), Linguistics (13.62×), and MakeMyTrip (22.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Murcia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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