A data profile of the people who buy, follow and care about Murcia in Spain — modelled from more than twelve digital signal sources. Murcia has an estimated audience of 2,674,489 people in Spain.
Murcia has an estimated audience of 2,674,489 people in Spain. 60.1% are female, 39.9% are male, average age 45.6. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Refrigerator, Real property.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (3.13× the country average).
Demographically, the Murcia audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Murcia fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Murcia profile in Spain.
60.1% are female, 39.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 45.6 |
| Estimated audience size | 2,674,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Murcia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 62.6% |
| United States | 9.6% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Murcia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.96× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.63× | ||
| 03 | Betfair | Games | 3.61× | ||
| 04 | Refrigerator | Home & Garden | 3.46× | ||
| 05 | Internet & Social Media | 3.29× | |||
| 06 | Iberia (airline) | Travel & Leisure | 3.13× | ||
| 07 | Real property | Home & Garden | 2.97× | ||
| 08 | Mango | Shopping | 2.74× | ||
| 09 | Volunteering | Politics & Society | 2.71× | ||
| 10 | Distilled beverage | Food & Beverages | 2.54× | ||
| 11 | Lunch | Food & Beverages | 2.47× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.30× | ||
| 13 | Aldi | Shopping | 2.29× | ||
| 14 | Travel website | Travel & Leisure | 2.18× | ||
| 15 | Julio Iglesias | Music & Radio | 2.11× | ||
| 16 | MSN | News | 2.01× | ||
| 17 | Badoo | Internet & Social Media | 2.00× | ||
| 18 | Banco Sabadell | Business & Career | 1.68× | ||
| 19 | Caixabank | Business & Career | 1.67× | ||
| 20 | IBEX 35 | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Murcia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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