Mauritius Audience in United States

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Mauritius has an estimated audience of 1,448,406 people in United States. 65.0% are female, 35.0% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Zoom (TV channel), American Vintage, Corfu, Mykonos, 1080i.

The average Mauritius fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zoom (TV channel), American Vintage, Corfu, with strongest over-indexing on Zoom (TV channel) (5.45× the country average). Demographically, the Mauritius audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Mauritius fans

Demographic split for Mauritius audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.9
Estimated audience size1,448,406

Audience persona

The typical Mauritius fan in United States is more female, around 42.9 years old, with strong Mindfulness tendencies and a notable affinity for Zoom (TV channel).

Top regions in United States

Top regions ranked by reach for Mauritius in United States
RegionReachAffinity
California181,3161.14×
Texas127,2651.02×
New York114,9081.42×
Florida112,5521.15×
Illinois54,2851.13×
Georgia52,7921.18×
Pennsylvania49,6781.02×
Virginia49,2571.4×
New Jersey47,1951.28×
North Carolina45,0091.03×
Washington40,2091.38×
Massachusetts39,9971.4×
Ohio37,5540.84×
Maryland33,7041.35×
Michigan33,1430.88×
Arizona28,1720.95×
Colorado27,3131.2×
Tennessee23,9090.82×
Minnesota21,5631.04×
Indiana21,5340.81×
South Carolina19,9600.92×
Missouri19,8450.85×
Wisconsin19,1840.88×
Oregon18,4081.11×
Connecticut17,6001.21×
Louisiana13,8740.74×
Alabama13,8470.68×
Utah13,1371.01×
Kentucky13,1360.72×
Nevada12,6430.9×
Oklahoma12,1590.76×
Washington, District of Columbia9,3942.16×
Kansas9,1260.8×
Iowa9,0130.76×
Arkansas8,1890.69×
Hawaii7,8021.25×
Mississippi6,7480.57×
Idaho6,2850.87×
New Hampshire6,1931.09×
Nebraska6,1290.84×
Maine5,4281.05×
New Mexico5,1590.71×
Rhode Island4,3220.94×
West Virginia4,0510.6×
Delaware3,8840.97×
Montana3,8820.97×
Alaska3,7041.2×
Vermont3,0451.2×
South Dakota2,3780.71×
North Dakota2,0930.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mauritius audience
BrandAffinityCategory
Zoom (TV channel)5.45×Technology & Electronics
American Vintage37.6×Fashion & Accessoires
Corfu55.63×Travel & Leisure
Mykonos20.29×Travel & Leisure
1080i2.93×Technology & Electronics
Nagasaki34.66×Travel & Leisure
Yahoo!ショッピング2.48×
Final Destination2.59×Movies & TV
Burlington2.92×Fashion & Accessoires
Switzerland5.44×Travel & Leisure
Travel technology6.31×Travel & Leisure
TV comedies2.53×Movies & TV
Sweden7.38×Travel & Leisure
ROBINSON31.03×Travel & Leisure
Landscape2.95×Travel & Leisure
Rachel Cruze24.71×Literature
Belgium9.14×Travel & Leisure
Maragogi40.63×Travel & Leisure
Wanderlust6.02×Sports
Argentina2.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mauritius audience
TraitClusterScore
MindfulnessBALANCE1.65
SpiritualityBALANCE1.47
Community OrientationOPEN1.43
Quality AwarenessPREMIUM1.39
LGBTQ+ IdentityOPEN1.34
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mauritius
CountryShare
France8.5%
India8.3%
Germany7.8%

See Mauritius audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Mauritius have in United States?

Mauritius has an estimated audience of 1,448,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Mauritius fans?

65.0% of Mauritius fans are female, 35.0% are male, with an average age of 42.9 years.

Which brands do Mauritius fans like most?

Mauritius fans show strongest brand affinity for Zoom (TV channel) (5.45×), American Vintage (37.6×), and Corfu (55.63×) over the country average.

Where do Mauritius fans live in United States?

Mauritius fans in United States are most concentrated in California (reach 181,316), Texas (reach 127,265), and New York (reach 114,908). These three regions account for the largest share of the active audience.

What other brands do Mauritius fans also like?

Beyond Mauritius itself, the audience over-indexes on American Vintage (37.6×), Corfu (55.63×), Mykonos (20.29×), and 1080i (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mauritius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.