Rascasse Audience Intelligence

Rachel Cruze Audience in United States

A data profile of the people who buy, follow and care about Rachel Cruze in United States — modelled from more than twelve digital signal sources. Rachel Cruze has an estimated audience of 358,152 people in United States.

#172among Author in United States#10967among Person in United States#1117in Literature

The average Rachel Cruze fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ski resort, QVC, Mortgage loans, with strongest over-indexing on Ski resort (9.14× the country average).

Demographically, the Rachel Cruze audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel Cruze fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Ski resort.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel Cruze profile in United States.

Audience size
358K
in United States
Gender
74.4%♀
25.6% male
Age
40.0
average years
Country rank
#44088
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel Cruze fans

74.4% are female, 25.6% are male, average age 40.0.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Rachel Cruze audience in United States
MetricValue
Female74.4%
Male25.6%
Average age40.0
Estimated audience size358,152
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Rachel Cruze audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3927%
40-4927%
50+14%
Fig. 04

Worldwide distribution

75.9%

of the worldwide Rachel Cruze audience comes from United States.

Worldwide audience distribution share by country for Rachel Cruze
CountryShare
United States75.9%
Canada5.1%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel Cruze audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel Cruze fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K1.65×
02Minnesota~7K1.32×
03Iowa~4K1.30×
04Nebraska~2K1.25×
05Kentucky~6K1.23×
06North Dakota<1K1.22×
07Wisconsin~6K1.18×
08Indiana~8K1.17×
09Kansas~3K1.13×
10Missouri~7K1.12×
11Idaho~2K1.12×
12South Dakota<1K1.11×
13Michigan~10K1.09×
14Utah~4K1.09×
15New Hampshire~2K1.09×
16Alabama~5K1.07×
17Montana~1K1.07×
18Ohio~10K1.05×
19Virginia~9K1.04×
20Washington~8K1.04×
21North Carolina~10K1.03×
22South Carolina~6K1.01×
23Pennsylvania~10K1.00×
24Colorado~6K1.00×
25Illinois~10K0.98×
26Oklahoma~4K0.98×
27Vermont<1K0.98×
28Massachusetts~7K0.97×
29Maine~1K0.97×
30Georgia~10K0.96×
31Connecticut~4K0.96×
32Arkansas~3K0.96×
33Alaska<1K0.96×
34Hawaii~1K0.94×
35Washington, District of Columbia~1K0.94×
36Rhode Island~1K0.92×
37Oregon~4K0.89×
38Maryland~6K0.88×
39West Virginia~2K0.88×
40Arizona~6K0.87×
41Texas~30K0.86×
42Mississippi~3K0.86×
43Louisiana~4K0.84×
44Delaware<1K0.84×
45New Jersey~8K0.83×
46Florida~20K0.74×
47New Mexico~1K0.74×
48New York~10K0.72×
49California~30K0.71×
50Nevada~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Rachel Cruze, United States
0.69×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel Cruze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel Cruze audience
#·InterestCategoryAffinity×
01MauritiusTravel & Leisure24.71×
02Business softwareBusiness & Career15.96×
03StubHubTravel & Leisure9.32×
04Ski resortTravel & Leisure9.14×
05FlightAwareTravel & Leisure8.83×
06QVCMovies & TV8.60×
07Weather forecastingHome & Garden6.39×
08Master of Business AdministrationBusiness & Career5.04×
09Mortgage loansBusiness & Career4.52×
10Discount storesShopping4.27×
11FedExBusiness & Career3.96×
12PhilanthropyArts & Culture3.81×
13PinterestInternet & Social Media3.28×
14IKEAHome & Garden3.19×
15Shopping mallsShopping3.01×
16AirbnbTravel & Leisure2.78×
17Organic foodFood & Beverages2.70×
18FurnitureHome & Garden2.40×
19StarbucksFood & Beverages2.37×
20ReligionBusiness & Career2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel Cruze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel Cruze audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.56×
Convenience OrientationPREMIUM2.29×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel Cruze audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Early Adopter MentalityPOWER1.01×
Risk AppetiteTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel Cruze have in United States?

Rachel Cruze has an estimated audience of 358,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rachel Cruze fans?

74.4% of Rachel Cruze fans are female, 25.6% are male, with an average age of 40.0 years.

03

Which brands do Rachel Cruze fans like most?

Rachel Cruze fans show strongest brand affinity for Ski resort (9.14×), QVC (8.6×), and Mortgage loans (4.52×) over the country average.

04

Where do Rachel Cruze fans live in United States?

Rachel Cruze fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel Cruze fans also like?

Beyond Rachel Cruze itself, the audience over-indexes on QVC (8.6×), Mortgage loans (4.52×), StubHub (9.32×), and Business software (15.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Cruze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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