Rachel Cruze Audience in United States

Rachel Cruze logo

Rachel Cruze has an estimated audience of 365,578 people in United States. 74.4% are female, 25.6% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Home equity, Product design, Ichiro Suzuki, Iowa Lottery.

The average Rachel Cruze fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Home equity, Product design, with strongest over-indexing on Urban Outfitters (6.16× the country average). Demographically, the Rachel Cruze audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Rachel Cruze fans

Demographic split for Rachel Cruze audience in United States
MetricValue
Female74.4%
Male25.6%
Average age40.0
Estimated audience size365,578

Audience persona

The typical Rachel Cruze fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Rachel Cruze in United States
RegionReachAffinity
California30,3740.76×
Texas29,0710.92×
Florida18,1650.73×
New York15,0800.74×
Illinois12,6041.03×
Ohio12,3241.09×
Tennessee12,2831.67×
Pennsylvania12,1740.99×
North Carolina11,9621.09×
Georgia11,0470.98×
Michigan10,5791.11×
Virginia9,5771.08×
Washington8,0881.1×
Indiana8,0251.2×
New Jersey7,7090.83×
Minnesota7,3801.41×
Massachusetts7,2171×
Arizona6,6640.89×
Missouri6,6351.13×
Wisconsin6,5461.19×
Colorado6,1171.06×
Kentucky5,7071.25×
Maryland5,6850.9×
South Carolina5,4951×
Alabama5,2901.04×
Iowa4,0581.35×
Oklahoma3,9020.96×
Utah3,7561.15×
Oregon3,7270.89×
Louisiana3,6860.78×
Connecticut3,4990.95×
Kansas3,4491.2×
Arkansas2,7480.91×
Nevada2,3540.67×
Mississippi2,3240.77×
Nebraska2,2181.21×
Idaho2,0711.13×
New Hampshire1,6021.11×
Hawaii1,5901.01×
West Virginia1,2320.72×
Maine1,1960.91×
Montana1,1731.16×
New Mexico1,0510.57×
Washington, District of Columbia9870.9×
South Dakota9681.15×
North Dakota9541.27×
Rhode Island9490.82×
Delaware6560.65×
Alaska6470.83×
Wyoming5140.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Cruze audience
BrandAffinityCategory
Urban Outfitters6.16×Shopping
Home equity3.17×Home & Garden
Product design2.69×Business & Career
Ichiro Suzuki13.24×Sports
Iowa Lottery11.03×Games
UK garage4.65×Music & Radio
Pro-Ject3.31×Music & Radio
Jesse Plemons2.62×Movies & TV
Mount Kilimanjaro12.49×Travel & Leisure
edureka26.67×Business & Career
Jaws3.61×Movies & TV
JDSU1.96×Business & Career
Saving1.81×Business & Career
Seoul National University of Education13.58×Business & Career
Stamp collecting2.88×Home & Garden
Kendra Scott1.73×Fashion & Accessoires
Nebraska1.52×Travel & Leisure
Certified diabetes educator7.3×Business & Career
Grinch2.12×Movies & TV
Staycation1.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Cruze audience
TraitClusterScore
PatriotismCONSERVATISM2.62
DIY MentalityTHRILL1.71
Urban LifestyleOPEN1.56
Design AffinityPREMIUM1.53
Luxury OrientationPREMIUM1.51
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Rachel Cruze
CountryShare
United States75.2%
Canada5.2%
United Kingdom3.6%

See Rachel Cruze audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Rachel Cruze have in United States?

Rachel Cruze has an estimated audience of 365,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel Cruze fans?

74.4% of Rachel Cruze fans are female, 25.6% are male, with an average age of 40.0 years.

Which brands do Rachel Cruze fans like most?

Rachel Cruze fans show strongest brand affinity for Urban Outfitters (6.16×), Home equity (3.17×), and Product design (2.69×) over the country average.

Where do Rachel Cruze fans live in United States?

Rachel Cruze fans in United States are most concentrated in California (reach 30,374), Texas (reach 29,071), and Florida (reach 18,165). These three regions account for the largest share of the active audience.

What other brands do Rachel Cruze fans also like?

Beyond Rachel Cruze itself, the audience over-indexes on Home equity (3.17×), Product design (2.69×), Ichiro Suzuki (13.24×), and Iowa Lottery (11.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Cruze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.