OUTDOOR ADVENTURE Audience in United States

OUTDOOR ADVENTURE logo

OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States. 42.0% are female, 58.0% are male, average age 32.2. Top regions: Michigan, California, Georgia. Top brand affinities: Natural rubber, Embroidery Library, Vocal harmony, Product design, Historic site.

The average OUTDOOR ADVENTURE fan in United States is 32.2 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Georgia. Top brand affinities include Natural rubber, Embroidery Library, Vocal harmony, with strongest over-indexing on Natural rubber (13.37× the country average). Demographically, the OUTDOOR ADVENTURE audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: POI · Subtype: Video game

Demographics of OUTDOOR ADVENTURE fans

Demographic split for OUTDOOR ADVENTURE audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.2
Estimated audience size5,285,487

Audience persona

The typical OUTDOOR ADVENTURE fan in United States is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for OUTDOOR ADVENTURE in United States
RegionReachAffinity
Michigan2,540,41618.38×
California307,4370.53×
Georgia255,5901.57×
Texas197,8510.44×
Florida187,7710.52×
New York166,5030.56×
New Mexico115,9754.38×
Ohio107,4110.66×
North Carolina93,3730.59×
Pennsylvania91,0260.51×
Illinois80,8830.46×
Indiana76,6750.79×
Virginia74,5920.58×
Utah71,1091.5×
Tennessee64,3760.61×
Arizona57,4000.53×
Washington57,3040.54×
Colorado56,5300.68×
Massachusetts51,4440.49×
Missouri50,5100.59×
South Carolina43,5420.55×
Maryland39,8880.44×
Wisconsin39,2600.49×
New Jersey39,1390.29×
Oregon38,9290.64×
Kentucky35,3420.53×
Alabama33,7870.46×
Minnesota32,5260.43×
Louisiana26,3150.39×
Connecticut23,0780.44×
Oklahoma23,0540.39×
Alaska18,9181.67×
Idaho18,6730.7×
Iowa17,3620.4×
Arkansas17,2270.4×
Mississippi16,8400.39×
Nevada16,5140.32×
West Virginia15,5870.63×
Kansas13,2300.32×
Nebraska12,5760.47×
Maine12,3940.65×
New Hampshire11,8020.57×
Hawaii10,4050.46×
Wyoming8,8601.13×
Montana7,3290.5×
Washington, District of Columbia6,9350.44×
South Dakota6,5110.53×
Vermont4,9450.53×
Rhode Island4,6920.28×
North Dakota4,2260.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OUTDOOR ADVENTURE audience
BrandAffinityCategory
Natural rubber13.37×Cars & Mobility
Embroidery Library43.57×Home & Garden
Vocal harmony12.4×Music & Radio
Product design4.74×Business & Career
Historic site10.07×Arts & Culture
Urban Outfitters2.75×Shopping
Fairy godmother10.06×Literature
Governor of Michigan9.9×Politics & Society
Grinch5.37×Movies & TV
Mathcore10.54×Music & Radio
Electrolyte5.36×Health
JDSU3.45×Business & Career
Hipster10.81×Politics & Society
Home construction1.52×Home & Garden
Goop5.63×Internet & Social Media
La Jolla8.38×Travel & Leisure
UK garage4.88×Music & Radio
Nebraska Cornhuskers football3.21×Sports
The Historian13.25×Literature
Hibachi6.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OUTDOOR ADVENTURE audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Risk AppetiteTHRILL2.29
TravellingTHRILL2.17
Design AffinityPREMIUM1.84
SustainabilityBALANCE1.67
PatriotismCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for OUTDOOR ADVENTURE
CountryShare
United States22.8%
Germany12.4%
Japan10.9%

See OUTDOOR ADVENTURE audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does OUTDOOR ADVENTURE have in United States?

OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States, concentrated in Michigan and California.

What is the gender split and age of OUTDOOR ADVENTURE fans?

42.0% of OUTDOOR ADVENTURE fans are female, 58.0% are male, with an average age of 32.2 years.

Which brands do OUTDOOR ADVENTURE fans like most?

OUTDOOR ADVENTURE fans show strongest brand affinity for Natural rubber (13.37×), Embroidery Library (43.57×), and Vocal harmony (12.4×) over the country average.

Where do OUTDOOR ADVENTURE fans live in United States?

OUTDOOR ADVENTURE fans in United States are most concentrated in Michigan (reach 2,540,416), California (reach 307,437), and Georgia (reach 255,590). These three regions account for the largest share of the active audience.

What other brands do OUTDOOR ADVENTURE fans also like?

Beyond OUTDOOR ADVENTURE itself, the audience over-indexes on Embroidery Library (43.57×), Vocal harmony (12.4×), Product design (4.74×), and Historic site (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OUTDOOR ADVENTURE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.