OUTDOOR ADVENTURE Audience in United States

OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States. 42.0% are female, 58.0% are male, average age 32.2. Top regions: Michigan, California, Georgia. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Google News, Subway Surfers.

The average OUTDOOR ADVENTURE fan in United States is 32.2 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Georgia. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (8.16× the country average). Demographically, the OUTDOOR ADVENTURE audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: POI · Subtype: Video game

Demographics of OUTDOOR ADVENTURE fans

Demographic split for OUTDOOR ADVENTURE audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.2
Estimated audience size5,285,487

Audience persona

The typical OUTDOOR ADVENTURE fan in United States is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for OUTDOOR ADVENTURE in United States
RegionReachAffinity
Michigan2,540,41618.38×
California307,4370.53×
Georgia255,5901.57×
Texas197,8510.44×
Florida187,7710.52×
New York166,5030.56×
New Mexico115,9754.38×
Ohio107,4110.66×
North Carolina93,3730.59×
Pennsylvania91,0260.51×
Illinois80,8830.46×
Indiana76,6750.79×
Virginia74,5920.58×
Utah71,1091.5×
Tennessee64,3760.61×
Arizona57,4000.53×
Washington57,3040.54×
Colorado56,5300.68×
Massachusetts51,4440.49×
Missouri50,5100.59×
South Carolina43,5420.55×
Maryland39,8880.44×
Wisconsin39,2600.49×
New Jersey39,1390.29×
Oregon38,9290.64×
Kentucky35,3420.53×
Alabama33,7870.46×
Minnesota32,5260.43×
Louisiana26,3150.39×
Connecticut23,0780.44×
Oklahoma23,0540.39×
Alaska18,9181.67×
Idaho18,6730.7×
Iowa17,3620.4×
Arkansas17,2270.4×
Mississippi16,8400.39×
Nevada16,5140.32×
West Virginia15,5870.63×
Kansas13,2300.32×
Nebraska12,5760.47×
Maine12,3940.65×
New Hampshire11,8020.57×
Hawaii10,4050.46×
Wyoming8,8601.13×
Montana7,3290.5×
Washington, District of Columbia6,9350.44×
South Dakota6,5110.53×
Vermont4,9450.53×
Rhode Island4,6920.28×
North Dakota4,2260.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OUTDOOR ADVENTURE audience
BrandAffinityCategory
Google Maps8.16×Internet & Social Media
Indeed.com8.16×Business & Career
Enterprise Rent-A-Car9.21×Cars & Mobility
Google News8.83×News
Subway Surfers26.44×Games
Apple Store10.5×Shopping
Zac Efron11.73×Movies & TV
DuckDuckGo11.02×Internet & Social Media
Honda Motorcycles21.31×Cars & Mobility
Aaron Rodgers7.26×Sports
StubHub9.22×Travel & Leisure
Nina Dobrev14.49×Movies & TV
Capital One3.96×Business & Career
ICloud9.19×Technology & Electronics
Novak Djokovic12.52×Sports
Google Earth9.06×Internet & Social Media
Peugeot16.82×Cars & Mobility
Elizabeth Olsen11.21×Movies & TV
Charles Leclerc14.6×Sports
AccuWeather5.38×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OUTDOOR ADVENTURE audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Risk AppetiteTHRILL2.29
TravellingTHRILL2.17
Design AffinityPREMIUM1.84
SustainabilityBALANCE1.67
PatriotismCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for OUTDOOR ADVENTURE
CountryShare
United States22.8%
Germany12.4%
Japan10.9%

See OUTDOOR ADVENTURE audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does OUTDOOR ADVENTURE have in United States?

OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States, concentrated in Michigan and California.

What is the gender split and age of OUTDOOR ADVENTURE fans?

42.0% of OUTDOOR ADVENTURE fans are female, 58.0% are male, with an average age of 32.2 years.

Which brands do OUTDOOR ADVENTURE fans like most?

OUTDOOR ADVENTURE fans show strongest brand affinity for Google Maps (8.16×), Indeed.com (8.16×), and Enterprise Rent-A-Car (9.21×) over the country average.

Where do OUTDOOR ADVENTURE fans live in United States?

OUTDOOR ADVENTURE fans in United States are most concentrated in Michigan (reach 2,540,416), California (reach 307,437), and Georgia (reach 255,590). These three regions account for the largest share of the active audience.

What other brands do OUTDOOR ADVENTURE fans also like?

Beyond OUTDOOR ADVENTURE itself, the audience over-indexes on Indeed.com (8.16×), Enterprise Rent-A-Car (9.21×), Google News (8.83×), and Subway Surfers (26.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OUTDOOR ADVENTURE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.