Rascasse Audience Intelligence

OUTDOOR ADVENTURE Audience in United States

A data profile of the people who buy, follow and care about OUTDOOR ADVENTURE in United States — modelled from more than twelve digital signal sources. OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States.

#433among POI in United States#121in Games

The average OUTDOOR ADVENTURE fan in United States is 32.2 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include FAO Schwarz, I, Robot (film), Peugeot, with strongest over-indexing on FAO Schwarz (26.18× the country average).

Demographically, the OUTDOOR ADVENTURE audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OUTDOOR ADVENTURE fan in United States is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for FAO Schwarz.

Category: Games · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OUTDOOR ADVENTURE profile in United States.

Audience size
5.3M
in United States
Gender
42.0%♀
58.0% male
Age
32.2
average years
Country rank
#6342
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of OUTDOOR ADVENTURE fans

42.0% are female, 58.0% are male, average age 32.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for OUTDOOR ADVENTURE audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.2
Estimated audience size5,285,487
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the OUTDOOR ADVENTURE audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

22.8%

of the worldwide OUTDOOR ADVENTURE audience comes from United States.

Worldwide audience distribution share by country for OUTDOOR ADVENTURE
CountryShare
United States22.8%
Germany12.4%
Japan10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OUTDOOR ADVENTURE audience in United States is strongest.

Fig. 05

Top regions by affinity

OUTDOOR ADVENTURE fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M15.24×
02New Mexico~200K7.67×
03Alaska~20K1.90×
04Georgia~200K1.34×
05Utah~60K1.26×
06Wyoming~9K1.12×
07North Dakota~10K0.88×
08Idaho~20K0.87×
09South Dakota~10K0.87×
10New Hampshire~20K0.85×
11Montana~10K0.85×
12West Virginia~20K0.84×
13Maine~20K0.83×
14Rhode Island~10K0.83×
15Delaware~10K0.83×
16Hawaii~20K0.80×
17Indiana~80K0.78×
18Washington, District of Columbia~10K0.77×
19Alabama~60K0.76×
20Nebraska~20K0.76×
21Mississippi~30K0.75×
22Kansas~30K0.74×
23Arkansas~30K0.72×
24Colorado~60K0.70×
25Oregon~40K0.70×
26Iowa~30K0.70×
27Kentucky~50K0.69×
28Oklahoma~40K0.68×
29Ohio~100K0.67×
30Tennessee~70K0.67×
31Missouri~60K0.67×
32Wisconsin~50K0.66×
33Louisiana~40K0.66×
34Connecticut~30K0.66×
35South Carolina~50K0.65×
36Nevada~30K0.65×
37North Carolina~100K0.64×
38Virginia~80K0.63×
39Arizona~70K0.61×
40California~300K0.60×
41Massachusetts~60K0.60×
42Minnesota~50K0.60×
43Florida~200K0.59×
44Washington~60K0.59×
45Pennsylvania~100K0.58×
46Maryland~50K0.58×
47New York~200K0.56×
48Illinois~90K0.50×
49New Jersey~70K0.49×
50Texas~200K0.48×
Fig. 06

Affinity by region

Affinity by region — OUTDOOR ADVENTURE, United States
0.48×1.00×15.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OUTDOOR ADVENTURE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OUTDOOR ADVENTURE audience
#·InterestCategoryAffinity×
01FAO SchwarzShopping26.18×
02I, Robot (film)Movies & TV20.30×
03ShopkinsKids & Family20.00×
04EasyJetTravel & Leisure20.00×
05RyanairTravel & Leisure18.68×
06Pakistan national cricket teamSports17.12×
07PeugeotCars & Mobility14.66×
08CitroënCars & Mobility13.61×
09Chevy TrucksCars & Mobility12.22×
10BodrumTravel & Leisure10.00×
11CorsetFashion & Accessoires7.41×
12Disneyland ParisTravel & Leisure5.36×
13Bath and BodyworksShopping5.22×
14Extreme sportSports4.55×
15Road tripTravel & Leisure3.93×
16Summer vacationTravel & Leisure3.54×
17NightlifeArts & Culture3.24×
18Trader Joe'sShopping2.39×
19Planet FitnessSports2.22×
20IKEAHome & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OUTDOOR ADVENTURE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OUTDOOR ADVENTURE audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.58×
PatriotismCONSERVATISM2.46×
TravellingTHRILL2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OUTDOOR ADVENTURE audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
ExtroversionTHRILL0.58×
Price SensitivityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OUTDOOR ADVENTURE have in United States?

OUTDOOR ADVENTURE has an estimated audience of 5,285,487 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of OUTDOOR ADVENTURE fans?

42.0% of OUTDOOR ADVENTURE fans are female, 58.0% are male, with an average age of 32.2 years.

03

Which brands do OUTDOOR ADVENTURE fans like most?

OUTDOOR ADVENTURE fans show strongest brand affinity for FAO Schwarz (26.18×), I, Robot (film) (20.3×), and Peugeot (14.66×) over the country average.

04

Where do OUTDOOR ADVENTURE fans live in United States?

OUTDOOR ADVENTURE fans in United States are most concentrated in Michigan (reach ~2M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do OUTDOOR ADVENTURE fans also like?

Beyond OUTDOOR ADVENTURE itself, the audience over-indexes on I, Robot (film) (20.3×), Peugeot (14.66×), Bath and Bodyworks (5.22×), and Pakistan national cricket team (17.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See OUTDOOR ADVENTURE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OUTDOOR ADVENTURE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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