Rascasse Audience Intelligence

Fox Rent A Car Target Market in United States

A data profile of the people who buy, follow and care about Fox Rent A Car in United States — modelled from more than twelve digital signal sources. Fox Rent A Car has an estimated audience of 441,051 people in United States.

#11among Car rental / sharing in United States#4067among Brand in United States#1098in Cars & Mobility

The average Fox Rent A Car fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include DuckDuckGo, Hyatt, Holiday Inn Express, with strongest over-indexing on DuckDuckGo (26.75× the country average).

Demographically, the Fox Rent A Car audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox Rent A Car fan in United States is more male, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for DuckDuckGo.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox Rent A Car profile in United States.

Audience size
441K
in United States
Gender
43.8%♀
56.2% male
Age
33.7
average years
Country rank
#39374
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fox Rent A Car

43.8% are female, 56.2% are male, average age 33.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Fox Rent A Car audience in United States
MetricValue
Female43.8%
Male56.2%
Average age33.7
Estimated audience size441,051
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Fox Rent A Car audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Fox Rent A Car audience comes from United States.

Worldwide audience distribution share by country for Fox Rent A Car
CountryShare
United States81.0%
Canada7.4%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox Rent A Car audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox Rent A Car customers by region in United States
#RegionReachAffinity×
01Nevada~40K9.88×
02Utah~10K3.35×
03Florida~100K3.06×
04California~100K2.06×
05Colorado~10K1.95×
06Hawaii~4K1.82×
07Arizona~10K1.20×
08Texas~40K1.12×
09Washington~10K1.12×
10Alaska~1K1.08×
11Georgia~10K0.94×
12New Jersey~10K0.88×
13New York~20K0.87×
14Maryland~7K0.84×
15Rhode Island~1K0.84×
16Illinois~10K0.83×
17Idaho~2K0.81×
18Washington, District of Columbia~1K0.80×
19Massachusetts~7K0.79×
20Montana~1K0.79×
21Connecticut~4K0.78×
22Oregon~4K0.77×
23Vermont<1K0.77×
24Minnesota~5K0.76×
25Virginia~8K0.75×
26Delaware<1K0.74×
27North Dakota<1K0.74×
28New Hampshire~1K0.73×
29Oklahoma~4K0.71×
30New Mexico~2K0.71×
31South Dakota<1K0.70×
32Ohio~10K0.69×
33Michigan~8K0.68×
34Maine~1K0.68×
35Wisconsin~5K0.67×
36Louisiana~4K0.67×
37Missouri~5K0.65×
38Nebraska~2K0.65×
39Indiana~5K0.63×
40North Carolina~9K0.62×
41Tennessee~6K0.62×
42Mississippi~2K0.62×
43Pennsylvania~10K0.61×
44South Carolina~4K0.61×
45West Virginia~1K0.61×
46Kentucky~3K0.60×
47Kansas~2K0.60×
48Iowa~2K0.57×
49Arkansas~2K0.57×
50Alabama~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Fox Rent A Car, United States
0.53×1.00×9.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox Rent A Car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox Rent A Car audience
#·InterestCategoryAffinity×
01Waldorf Astoria Hotels & ResortsTravel & Leisure40.37×
02Holiday Inn ExpressTravel & Leisure35.51×
03HyattTravel & Leisure29.55×
04DuckDuckGoInternet & Social Media26.75×
05SixtCars & Mobility24.04×
06Ritz-Carlton Hotel CompanyTravel & Leisure16.56×
07Armie HammerMovies & TV13.17×
08SkyscannerTravel & Leisure11.24×
09Best WesternTravel & Leisure10.22×
10Enterprise Rent-A-CarCars & Mobility8.82×
11High-net-worth individualBusiness & Career6.00×
12EcotourismBusiness & Career5.92×
13Car rentalsCars & Mobility4.70×
14Cloud computingTechnology & Electronics4.55×
15ActivismPolitics & Society3.54×
16Old NavyFashion & Accessoires3.46×
17Google MapsInternet & Social Media3.37×
18CruisesTravel & Leisure3.13×
19AirbnbTravel & Leisure2.97×
20Theme parksTravel & Leisure2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox Rent A Car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox Rent A Car audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.39×
IndulgenceJOY2.30×
Luxury OrientationPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox Rent A Car audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Social Media UsageJOY0.73×
IndividualismJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fox Rent A Car's target market in United States?

Fox Rent A Car's target market in United States covers an estimated 441,051 people, concentrated in California and Florida.

02

What is the gender split and age of Fox Rent A Car customers?

43.8% of the Fox Rent A Car audience are female, 56.2% are male, with an average age of 33.7 years.

03

Which brands do Fox Rent A Car fans like most?

Fox Rent A Car fans show strongest brand affinity for DuckDuckGo (26.75×), Hyatt (29.55×), and Holiday Inn Express (35.51×) over the country average.

04

Where do Fox Rent A Car fans live in United States?

Fox Rent A Car fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fox Rent A Car fans also like?

Beyond Fox Rent A Car itself, the audience over-indexes on Hyatt (29.55×), Holiday Inn Express (35.51×), Waldorf Astoria Hotels & Resorts (40.37×), and Enterprise Rent-A-Car (8.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

See Fox Rent A Car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Rent A Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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