Fox Rent A Car Audience in United States

Fox Rent A Car has an estimated audience of 461,452 people in United States. 43.8% are female, 56.2% are male, average age 33.7. Top regions: California, Florida, Texas. Top brand affinities: Thrustmaster, Luxury Travel, Waldorf Astoria Hotels & Resorts, DuckDuckGo, Hyatt.

The average Fox Rent A Car fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Thrustmaster, Luxury Travel, Waldorf Astoria Hotels & Resorts, with strongest over-indexing on Thrustmaster (355.31× the country average). Demographically, the Fox Rent A Car audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Fox Rent A Car fans

Demographic split for Fox Rent A Car audience in United States
MetricValue
Female43.8%
Male56.2%
Average age33.7
Estimated audience size461,452

Audience persona

The typical Fox Rent A Car fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Thrustmaster.

Top regions in United States

Top regions ranked by reach for Fox Rent A Car in United States
RegionReachAffinity
California112,5612.22×
Florida97,6213.12×
Texas47,9251.21×
Nevada26,7415.99×
New York25,6881×
Georgia14,9231.05×
Illinois13,6910.89×
Colorado12,6051.73×
Washington11,1261.2×
Ohio11,1010.78×
New Jersey11,0830.94×
Pennsylvania10,5890.68×
Utah10,0432.43×
Arizona9,8901.05×
North Carolina9,8310.71×
Virginia9,4730.84×
Michigan9,0660.75×
Massachusetts7,9520.87×
Maryland7,4990.95×
Tennessee6,2100.67×
Indiana5,8040.69×
Minnesota5,5440.84×
Missouri5,2050.7×
Wisconsin4,9090.71×
South Carolina4,5560.66×
Oregon4,4740.85×
Louisiana4,2400.71×
Connecticut3,9070.84×
Oklahoma3,7980.74×
Hawaii3,7141.87×
Kentucky3,5570.61×
Alabama3,3360.52×
Kansas2,0750.57×
Mississippi2,0570.54×
Iowa1,9700.52×
Idaho1,8910.82×
Arkansas1,8350.48×
New Mexico1,5830.68×
Nebraska1,4190.61×
New Hampshire1,2110.67×
Rhode Island1,1810.8×
Washington, District of Columbia1,1200.81×
Alaska1,0331.05×
Maine9930.6×
Montana9270.72×
Delaware8680.68×
West Virginia8380.39×
North Dakota5030.53×
Vermont4890.6×
South Dakota4580.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Rent A Car audience
BrandAffinityCategory
Thrustmaster355.31×Games
Luxury Travel16.94×Travel & Leisure
Waldorf Astoria Hotels & Resorts34.89×Travel & Leisure
DuckDuckGo10.96×Internet & Social Media
Hyatt15.07×Travel & Leisure
Holiday Inn Express17.78×Travel & Leisure
Airbnb4.06×Travel & Leisure
American Airlines3.9×Travel & Leisure
Skyscanner14.81×Travel & Leisure
Allison Janney19.9×Movies & TV
Kia Sportage19.14×Cars & Mobility
Car rentals5.84×Cars & Mobility
Ritz-Carlton Hotel Company18.84×Travel & Leisure
Ecotourism8.11×Business & Career
Anjelica Huston17.44×Movies & TV
Jean Paul Gaultier13.89×Fashion & Accessoires
MSN2.96×News
Prepackaged meal10.97×Food & Beverages
Enterprise Rent-A-Car4.12×Cars & Mobility
High-net-worth individual6.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Rent A Car audience
TraitClusterScore
Luxury OrientationPREMIUM5.27
LGBTQ+ IdentityOPEN4.03
SustainabilityBALANCE2.85
Quality AwarenessPREMIUM2.78
Early Adopter MentalityPOWER2.43
Convenience OrientationPREMIUM1.92

Worldwide distribution

Worldwide audience distribution share by country for Fox Rent A Car
CountryShare
United States79.6%
Canada6.8%
Brazil3.5%

See Fox Rent A Car audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Fox Rent A Car have in United States?

Fox Rent A Car has an estimated audience of 461,452 people in United States, concentrated in California and Florida.

What is the gender split and age of Fox Rent A Car fans?

43.8% of Fox Rent A Car fans are female, 56.2% are male, with an average age of 33.7 years.

Which brands do Fox Rent A Car fans like most?

Fox Rent A Car fans show strongest brand affinity for Thrustmaster (355.31×), Luxury Travel (16.94×), and Waldorf Astoria Hotels & Resorts (34.89×) over the country average.

Where do Fox Rent A Car fans live in United States?

Fox Rent A Car fans in United States are most concentrated in California (reach 112,561), Florida (reach 97,621), and Texas (reach 47,925). These three regions account for the largest share of the active audience.

What other brands do Fox Rent A Car fans also like?

Beyond Fox Rent A Car itself, the audience over-indexes on Luxury Travel (16.94×), Waldorf Astoria Hotels & Resorts (34.89×), DuckDuckGo (10.96×), and Hyatt (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Rent A Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.