Uniworld Audience in United States

Uniworld has an estimated audience of 350,995 people in United States. 65.4% are female, 34.6% are male, average age 52.1. Top regions: California, Florida, Texas. Top brand affinities: TUI Cruises, P&O Cruises, AIDA Cruises, Vueling, CheapOair.

The average Uniworld fan in United States is 52.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include TUI Cruises, P&O Cruises, AIDA Cruises, with strongest over-indexing on TUI Cruises (717.04× the country average). Demographically, the Uniworld audience skews more female with an average age of 52.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Uniworld fans

Demographic split for Uniworld audience in United States
MetricValue
Female65.4%
Male34.6%
Average age52.1
Estimated audience size350,995

Audience persona

The typical Uniworld fan in United States is more female, around 52.1 years old, with strong Patriotism tendencies and a notable affinity for TUI Cruises.

Top regions in United States

Top regions ranked by reach for Uniworld in United States
RegionReachAffinity
California47,2501.22×
Florida41,5951.75×
Texas23,2700.77×
New York20,4631.04×
North Carolina14,1841.34×
Pennsylvania13,4961.14×
New Jersey12,2191.37×
Illinois11,9131.02×
Georgia11,7451.09×
Virginia11,0921.3×
Arizona9,4281.32×
Washington8,9841.28×
Massachusetts8,9381.29×
Ohio8,8360.82×
South Carolina8,5291.62×
Michigan8,4240.92×
Tennessee7,4171.05×
Colorado6,5141.18×
Maryland5,8980.98×
Wisconsin5,6801.08×
Connecticut5,2671.5×
Minnesota4,8700.97×
Missouri4,6390.82×
Oregon4,3581.08×
Louisiana4,2160.93×
Indiana4,1550.65×
Alabama4,0700.83×
Nevada3,2810.97×
Kentucky3,1270.71×
Oklahoma2,5200.65×
Utah2,1580.69×
New Hampshire2,0411.48×
Kansas2,0390.74×
Idaho1,8071.03×
Hawaii1,8001.19×
Maine1,7711.41×
Iowa1,7530.61×
Rhode Island1,6231.45×
Delaware1,4691.52×
Mississippi1,3870.48×
Nebraska1,3780.78×
New Mexico1,3700.78×
Arkansas1,3670.47×
Washington, District of Columbia9850.93×
Montana9420.97×
Vermont8151.32×
Alaska5820.77×
West Virginia5210.32×
South Dakota3580.44×
Wyoming3370.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uniworld audience
BrandAffinityCategory
TUI Cruises717.04×Travel & Leisure
P&O Cruises594.17×Travel & Leisure
AIDA Cruises669.52×Travel & Leisure
Vueling205.11×Travel & Leisure
CheapOair31.32×Travel & Leisure
Bank of America8.81×Business & Career
Laura Dern30.72×Movies & TV
Anjelica Huston36.09×Movies & TV
The A-Team57.94×Movies & TV
Renaissance Hotels74.47×Travel & Leisure
Crystal Cruises36.37×Travel & Leisure
Hyatt18.17×Travel & Leisure
TransUnion18.34×Technology & Electronics
Plymouth32.73×Travel & Leisure
Waldorf Astoria Hotels & Resorts32.01×Travel & Leisure
Copa Airlines28.43×Travel & Leisure
River cruise16.51×Travel & Leisure
Orbitz11.59×Travel & Leisure
Celebrity Cruises16.49×Travel & Leisure
Viking Cruises20.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uniworld audience
TraitClusterScore
PatriotismCONSERVATISM2.31
Luxury OrientationPREMIUM2.21
TravellingTHRILL2.14
SustainabilityBALANCE2.1
Quality AwarenessPREMIUM2.08
Design AffinityPREMIUM2.08

Worldwide distribution

Worldwide audience distribution share by country for Uniworld
CountryShare
United States49.3%
Australia17.8%
United Kingdom8.2%

See Uniworld audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Uniworld have in United States?

Uniworld has an estimated audience of 350,995 people in United States, concentrated in California and Florida.

What is the gender split and age of Uniworld fans?

65.4% of Uniworld fans are female, 34.6% are male, with an average age of 52.1 years.

Which brands do Uniworld fans like most?

Uniworld fans show strongest brand affinity for TUI Cruises (717.04×), P&O Cruises (594.17×), and AIDA Cruises (669.52×) over the country average.

Where do Uniworld fans live in United States?

Uniworld fans in United States are most concentrated in California (reach 47,250), Florida (reach 41,595), and Texas (reach 23,270). These three regions account for the largest share of the active audience.

What other brands do Uniworld fans also like?

Beyond Uniworld itself, the audience over-indexes on P&O Cruises (594.17×), AIDA Cruises (669.52×), Vueling (205.11×), and CheapOair (31.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uniworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.